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Archive for the ‘Web Presence’ Category

February 3, 2015

Infographic: Interest in Online Scheduling Tools Grows

In our “digital consumer” era, customers juggle between devices throughout the day. As a result, the way people connect with local businesses is changing fast. Google’s recent Pigeon update strengthened the impact of “local” in consumers’ online searches and consequently, local listings started ranking higher in Google SERPs. But being found isn’t the only thing…

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January 28, 2015

LSA Members in the Business of Local: Yext

Yext lets companies manage their digital presence in online maps, directories and apps. Over 400,000 businesses make millions of monthly updates across 85+ exclusive global partners, making Yext the global market leader. Digital presence is a fundamental need for all 50 million businesses in the world, and Yext’s mission is perfect location information in every…

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December 29, 2014

5 Local SEO Predictions for 2015

Local SEO has evolved at rapid-fire pace over the last three years, a trend that will continue into 2015. Smart marketers have their eyes on upcoming trends in local and are getting in position to reap maximum benefit. Content is still king, but rather than a trend or buzzword, it will continue to gain ground…

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December 15, 2014

How ReachLocal Builds SMB Mobile Strategies that Drive Conversions

Studies continue to show that mobile devices are a critical piece of the consumer journey.  During ReachLocal’s webinar last week, they explored everything from mobile usage, to the strategies that can help local businesses, specifically the SMB, drive conversions through mobile devices. Broken up into three sections, the webinar covered mobile’s dominance, the need for mobile…

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December 10, 2014

LSA Member Innovation in Local: Yodle

For today’s member innovation, we hear from Yodle. A leader in local online marketing and #9 on Forbes’ list of America’s Most Promising Companies, Yodle helps local business owners find and keep their customers simply and profitably. We caught up with Paul Bascobert, president of local at Yodle, to learn more: What local problem(s) does…

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December 9, 2014

It’s 2015, Why Are We Still Talking about SMB Websites?

In 2005, if I had told you that in 10 years around 45% of SMBs still wouldn’t have a website, you probably wouldn’t have believed me.  Yet, here we are at the doorstep of 2015, and the anchor of any business’ digital presence is still a pain point for many SMBs. Those without websites can…

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November 19, 2014

The Impact of Google & Apple Maps Updates for Local Search

In our last blog post for Local Search Insider, we shared creative ways to win the holiday shopping season with top rankings in paid, organic and maps listings. The accuracy and rankings of map listings are critical to connect and convert consumers with immediate needs, as they search for information from within the proximity of a business….

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November 19, 2014

LSA Member Innovation in Local: Veloxsites

This week, we hear from Veloxsites, a digital services provider that has automated the production of responsive websites for small businesses. They work with companies that are strategically motivated to acquire and retain SMB customers. The company’s patented automated site creation platform drives impressive take rates by SMBs that want an online presence that is…

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