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Archive for the ‘Web Presence’ Category

August 14, 2019

Unpacking Automattic’s Tumblr Acquisition

The WordPress universe just got a little bigger. And the once high-flying micro-publishing darling known as Tumblr has found a home that finally makes sense. WordPress.com owner Automattic this week acquired Tumblr from Verizon Media for “well below $20 million,” according to Axios. Tumblr’s value was once much greater when a Marissa Mayer-era Yahoo! acquired…

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August 1, 2019

On the Heels of Mono Deal, Bauer Acquires Camilyo

In a move that affirms our view that consolidation of the SMB site builder space is well underway, Bauer Media Group has acquired Camilyo. This deal comes just days after we reported that Bauer had acquired Camilyo’s rival, Mono Solutions. These two deals represent a significant roll-up of the small business site builder space, and…

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June 28, 2019

Report: GMB Has 2x More Reviews than Facebook, 10x More than Yelp

Yesterday in New York, along with SOCi, I presented the findings of the first Localized Social Marketing Benchmark Report (LSM Benchmark Report). The study involved an analysis of the state of local and social marketing for 163 top franchise brands. It sought do three things: Understand whether a relationship exists between LSM performance and real-world…

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May 31, 2019

Replay: The Future of Search and Why Local is So Important

During the LSA’s most recent webinar, Duane Forrester of Yext discussed the future of search and the four major trends that are driven by platform change. He explained what the search engines are most focused on, as well as how businesses can prepare themselves to succeed in this evolving environment. Here are each of the…

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May 16, 2019

GoDaddy’s GoCentral Platform Allows SMBs to Create, Claim Yelp Listings

GoDaddy, the world’s largest website domain name registrar, has made it easier for small businesses to create, claim and manage their online Yelp listings, as well as monitor their reviews, by announcing an integration with the review site through its GoCentral platform. The partnership comes at a time where nearly 9 out of 10 consumers…

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May 10, 2019

Replay: Local SEO & Calls — Advanced Strategies to Attract and Convert Customers

During a recent LSA webinar, Mark Aspillera from BrightEdge and Dave McAnally from DialogTech discussed the importance of local SEO, as well as online and offline SEO strategies for marketers that will help increase conversions. To begin, Mark explained the five components that need to be taken into consideration when optimizing websites, which include: Site…

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April 11, 2019

How to Execute an SEO Campaign Gut Check

The longer you work in the digital marketing field, the more proficient you typically become at helping your clients, and the more marketing savvy you are about your clients’ specific industries. Here’s what else can happen. All begins to feel so natural that you sometimes go on autopilot. So, this post will offer up a…

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March 25, 2019

Advising SMBOs: Google’s Push Toward Quality Content

It used to be easy to rank high on Google. Gone are the days of gaming the system, and for some digital marketers, this might be a bummer. In 2019, it’s going to take more thought and time to get to the top of SERPs, as Google is working to rank more content that is…

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March 14, 2019

Study: As SMBs Grow Online Sales, Amazon the Top Third-Party Channel

Data show that 62% of consumers with internet access shop online at least once per month. A new survey from Insureon and Manta shows that many SMBs are starting to understand the importance of having an e-commerce presence to reach these online buyers. The survey of over 2,000 SMB owners revealed that 76% believe online…

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March 7, 2019

Five Ways to Turn Your Client’s Industry Authority into Online Authority

In today’s digital age, most people turn to the Internet before making purchasing and hiring decisions. If they want to find the best plumber, the best hairdresser, the best pho restaurant, etc., they just jump on their smartphones and look it up. Or if they have a question about anything, Google is usually their go-to…

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