The longer you work in the digital marketing field, the more proficient you typically become at helping your clients, and the more marketing savvy you are about your clients’ specific industries. Here’s what else can happen. All begins to feel so natural that you sometimes go on autopilot. So, this post will offer up a…
It used to be easy to rank high on Google. Gone are the days of gaming the system, and for some digital marketers, this might be a bummer. In 2019, it’s going to take more thought and time to get to the top of SERPs, as Google is working to rank more content that is…
Data show that 62% of consumers with internet access shop online at least once per month. A new survey from Insureon and Manta shows that many SMBs are starting to understand the importance of having an e-commerce presence to reach these online buyers. The survey of over 2,000 SMB owners revealed that 76% believe online…
In today’s digital age, most people turn to the Internet before making purchasing and hiring decisions. If they want to find the best plumber, the best hairdresser, the best pho restaurant, etc., they just jump on their smartphones and look it up. Or if they have a question about anything, Google is usually their go-to…
Though the consumer journey is more variable and complex than ever, it’s clear that shoppers conduct online research before almost every offline purchase. The data confirms this. LSA research shows 70% of adults do internet research “every time” or “almost every time” before buying. During this process, consumers expect to find the accurate local business…
Despite the growing perception that websites no longer matter, consumers do value websites and have strong opinions about how they should function. A new study of 1,013 US consumers from Blue Fountain Media UX revealed consumer views on privacy, retail and e-commerce and website content. Keeping websites current is critical; 81% of consumers “think less…
There’s an intensifying debate about the value and role of websites. Some marketers argue that websites (especially SMB sites) have become irrelevant because of Google My Business and other major consumer sites such as Facebook and Amazon. Others say, however, that websites serve as “data hubs,” which provide accurate information to Google, Bing and other…
The Halloween season has scares to spare, but nothing probably sends chills down a client’s spine like a monstrously bad online review. What can you do to take the fright out of a customer’s negative response for your small business clients? We can show you! Why Reviews Matter So Much for Businesses Online reviews are…
Sometimes the most valuable tools to improve your digital marketing performance are hiding in plain sight. Such is the case with Google Seller Ratings (GSR). Google Seller Ratings are a Google AdWords (soon-to-be-known as Google Ads) extension that automatically displays your business’s average rating alongside your ads. Google says that ads with GSR achieve a…
There is no alternative to a small business (SMB) website, though some marketers may argue this is the case. While Google My Business and Facebook are critical to any digital presence, new tech, features and capabilities are allowing for more dynamic, customer-focused websites, central to the marketing stack. And aside from creating a catchy headline,…
