Yesterday Facebook introduced a new “video” ad unit called “Slideshow.” It was officially presented as a tool to enable more dynamic advertising for emerging markets with slow mobile connections. However it has potential small business (SMB) advertising implications for so-called first-world markets as well. The stated use case was Coke, which would create a TV-ad…
Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is in high demand among consumers conducting local searches on their way to making buying decisions. According to an LSA survey of over 2,000 consumers, 44% have utilized online video while…
While video has faced past obstacles of complex production and prohibitive cost, technology and mobile devices now make video more accessible than ever. Consumer demand for video continues to soar and it is estimated that video will constitute 80% of all internet traffic by 2019. Video ad spending is expected to double in that same…
Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is in high demand among consumers conducting local searches on their way to making buying decisions. According to our most recent Local Media Tracking Study, 44% of consumers have viewed online…
Nearly 75% of all internet traffic will be video by 2017, according to Cisco, and most of that will be viewed on mobile devices by 2018. Billions of dollars are shifting, as online video becomes one of the fastest growing forms of digital media and the local/SMB space is helping drive this shift. While conducting…
In advance of the upcoming Fast Forward Video Summit in Chicago August 18-19, the Local Search Association (LSA) hosted a webinar on August 4 to expose and explore the local video opportunity. To put it plainly, the online video opportunity is worth billions of dollars. Yet there are some challenges that need to be addressed…
Nearly 75% of all internet traffic will be video by 2017, according to Cisco, and most of that will be viewed on mobile devices by 2018. Billions of dollars are shifting, as online video becomes one of the fastest growing forms of digital media and the local/SMB space is helping drive this shift. Local businesses…
Please join the Local Search Association (LSA) and expert panelists for an exclusive webinar presentation next Tuesday, August 4 from 2:00 pm – 3:00 pm ET. According to estimates, nearly 75% of all internet traffic will be video by 2017 and most of that will be viewed on mobile devices by 2018. Billions of dollars…
Understanding what makes video content successful is critical for any media organization that is looking to develop an online video strategy. With 300 hours of video uploaded every minute on YouTube, Mark McMaster, global brand activation at Google/YouTube, will share insight into proven video content techniques at our upcoming Fast Forward Video Summit in Chicago…
Given the technical and organizational complexities tied to executing an online video strategy, local media organizations may be better suited partnering with experts. But when it comes to finding and selecting a partner, what should media organizations be looking for and what can they expect from the relationship? During the “Picking the Right Partner” session…
