Video

Archive for the ‘Video’ Category

March 1, 2016

How Will Virtual & Augmented Reality Impact Local Marketing?

The digital and “real” worlds are blurring. This is manifest in now “mundane” activities such as in-store use of smartphones for price comparisons and product reviews. It’s also reflected in in-app payments for offline services (“local commerce”), for which Uber is the poster child. Location analytics, which enable marketers to track aggregate movements of mobile…

Contributed by: Greg Sterling

February 15, 2016

Want to Be Featured in the Opening LSA 16 Session? Here’s How

When we started planning LSA 16, we mapped out more than 40 potential sessions. However in a 2+ day event there’s only room for about 18 – 20. As a result we can’t accommodate all the topics and speakers we’d like to have on stage. And, as always happens, the closer you get to an…

Contributed by: Greg Sterling

January 27, 2016

LSA 16: What Will Be Critical This Year in Local — Your Video Opinions

LSA 16 is coming up in early March (7 -9). Speakers and new details are being added daily. One of the challenges in putting together an event like this is accommodating everyone who wants to speak and all the interesting points of view out there. We’ve been deluged by in-bound speaking requests. Accordingly, we were…

Contributed by: Greg Sterling

October 30, 2015

Facebook’s New Slideshow “Video” Units Have Clear SMB Appeal

Yesterday Facebook introduced a new “video” ad unit called “Slideshow.” It was officially presented as a tool to enable more dynamic advertising for emerging markets with slow mobile connections. However it has potential small business (SMB) advertising implications for so-called first-world markets as well. The stated use case was Coke, which would create a TV-ad…

Contributed by: Greg Sterling

October 28, 2015

Chart: How Online Video Influences Path to Purchase

Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is in high demand among consumers conducting local searches on their way to making buying decisions. According to an LSA survey of over 2,000 consumers, 44% have utilized online video while…

Contributed by: Joe Morsello

August 17, 2015

Search Engine Land: Ways to Use Video to Boost SEO and ROI

While video has faced past obstacles of complex production and prohibitive cost, technology and mobile devices now make video more accessible than ever. Consumer demand for video continues to soar and it is estimated that video will constitute 80% of all internet traffic by 2019. Video ad spending is expected to double in that same…

Contributed by: Wesley Young

August 12, 2015

Stat: 44% of Consumers Utilize Online Video on Path to Purchase

Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is in high demand among consumers conducting local searches on their way to making buying decisions. According to our most recent Local Media Tracking Study, 44% of consumers have viewed online…

Contributed by: Joe Morsello

August 10, 2015

Exploring Video’s Impact on SMBs: Q&A with Brian Russell of MDS

Nearly 75% of all internet traffic will be video by 2017, according to Cisco, and most of that will be viewed on mobile devices by 2018. Billions of dollars are shifting, as online video becomes one of the fastest growing forms of digital media and the local/SMB space is helping drive this shift. While conducting…

Contributed by: Joe Morsello

August 6, 2015

Who Will Grab a Share of the Coming $9 Billion Local Video Market?

In advance of the upcoming Fast Forward Video Summit in Chicago August 18-19, the Local Search Association (LSA) hosted a webinar on August 4 to expose and explore the local video opportunity. To put it plainly, the online video opportunity is worth billions of dollars. Yet there are some challenges that need to be addressed…

Contributed by: Joe Morsello

July 30, 2015

Local: Online Video’s Next Frontier

Contributed by: Joe Morsello

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