Despite data privacy scandals, nearly 1.5 billion people log in to Facebook daily, just over half of whom check several times a day. Such high usage (by consumers of all ages) leaves plenty of opportunity for marketers to reach their target audiences with organic Facebook posts. The question is, what tactics work best for generating…
Video consumption has continued to rise steadily over the last few years. Nearly half of consumers admit to watching online videos daily. And as digital publishers increasingly offer video capabilities and distribution opportunities, there’s no shortage of options for when and where consumers can watch online video. A recent study from IAB, “Live Video Streaming…
By now, marketers are aware of the positive engagement videos can generate on social media. On average, Facebook videos receive 135% more organic reach than photos alone. However, live videos are garnering much more engagement among viewers than standard videos. In a recent news release, Facebook said that live videos generate 600% more Facebook interactions…
About a week ago, I received my Echo Show — the new Alexa device with a touchscreen — and have been using it regularly for the past several days. The experience has been interesting and frustrating. In a way it’s a first-generation product, even though it’s the fifth piece of hardware in the Echo-Alexa product line. The big…
It was inevitable that the digital assistant device in the kitchen or bedroom would become call-enabled. The implications are immediate and obvious: people will use them to make calls and connect to local businesses. This afternoon the Wall Street Journal reported that the rumored Amazon Echo with a touchscreen could debut as early as tomorrow….
Video continues to overtake the web with Facebook appearing to lead the way. With Cisco forecasting that 80% of all internet traffic will be video by 2019 it’s not hard to see that Facebook will be a major player. A few recent news items to drive home the point: Facebook recently announced it was expanding…
A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video. At that time Google released data stating that “how-to” searches on YouTube had grown 70% vs. 2014. The idea was that videos, specifically those that provide helpful “how-to” information, were…
The digital and “real” worlds are blurring. This is manifest in now “mundane” activities such as in-store use of smartphones for price comparisons and product reviews. It’s also reflected in in-app payments for offline services (“local commerce”), for which Uber is the poster child. Location analytics, which enable marketers to track aggregate movements of mobile…
When we started planning LSA 16, we mapped out more than 40 potential sessions. However in a 2+ day event there’s only room for about 18 – 20. As a result we can’t accommodate all the topics and speakers we’d like to have on stage. And, as always happens, the closer you get to an…
LSA 16 is coming up in early March (7 -9). Speakers and new details are being added daily. One of the challenges in putting together an event like this is accommodating everyone who wants to speak and all the interesting points of view out there. We’ve been deluged by in-bound speaking requests. Accordingly, we were…
