Video

Archive for the ‘Video’ Category

September 13, 2019

Video Vault: ‘Rundles’ (Recurring Bundles) are the New Norm

This is the latest in LSA’s Video Vault series. Running semi-weekly, it examines selected conference talks including embedded video and key takeaways. Speakers’ opinions are their own. Check out the entire series here. What can we expect from the worlds of tech and media over the next year? Oddsmaking in tech is always tough but NYU professor…

Contributed by: Mike Boland

September 6, 2019

Video Vault: Make Yourself Mission Critical For SMBs

This is the inaugural post in LSA’s new Video Vault series. Running semi-weekly, it examines selected conference talks including embedded video and key takeaways. Speakers’ opinions are their own. Check out the entire series here. The SMB SaaS universe continues to expand. Comprising SMB operational tools, it stretches well beyond the traditional advertising & marketing…

Contributed by: Mike Boland

June 20, 2018

Study: 70% Stream Video Via Connected Devices at Least Once a Day

Video consumption has continued to rise steadily over the last few years. Nearly half of consumers admit to watching online videos daily. And as digital publishers increasingly offer video capabilities and distribution opportunities, there’s no shortage of options for when and where consumers can watch online video. A recent study from IAB, “Live Video Streaming…

Contributed by: Joe Morsello

July 10, 2017

Echo Show Has Great Local Search Potential — Emphasis on ‘Potential’

About a week ago, I received my Echo Show — the new Alexa device with a touchscreen — and have been using it regularly for the past several days. The experience has been interesting and frustrating. In a way it’s a first-generation product, even though it’s the fifth piece of hardware in the Echo-Alexa product line. The big…

Contributed by: Greg Sterling

May 8, 2017

Alexa, Cortana Devices Becoming Phones — to Call Local Businesses

It was inevitable that the digital assistant device in the kitchen or bedroom would become call-enabled. The implications are immediate and obvious: people will use them to make calls and connect to local businesses. This afternoon the Wall Street Journal reported that the rumored Amazon Echo with a touchscreen could debut as early as tomorrow….

Contributed by: Greg Sterling

June 21, 2016

YouTube Director App Makes Video DIY for SMBs

A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video. At that time Google released data stating that “how-to” searches on YouTube had grown 70% vs. 2014. The idea was that videos, specifically those that provide helpful “how-to” information, were…

Contributed by: Joe Morsello

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