Video

Archive for the ‘Video’ Category

June 20, 2018

Study: 70% Stream Video Via Connected Devices at Least Once a Day

Video consumption has continued to rise steadily over the last few years. Nearly half of consumers admit to watching online videos daily. And as digital publishers increasingly offer video capabilities and distribution opportunities, there’s no shortage of options for when and where consumers can watch online video. A recent study from IAB, “Live Video Streaming…

Contributed by: Joe Morsello

July 10, 2017

Echo Show Has Great Local Search Potential — Emphasis on ‘Potential’

About a week ago, I received my Echo Show — the new Alexa device with a touchscreen — and have been using it regularly for the past several days. The experience has been interesting and frustrating. In a way it’s a first-generation product, even though it’s the fifth piece of hardware in the Echo-Alexa product line. The big…

Contributed by: Greg Sterling

May 8, 2017

Alexa, Cortana Devices Becoming Phones — to Call Local Businesses

It was inevitable that the digital assistant device in the kitchen or bedroom would become call-enabled. The implications are immediate and obvious: people will use them to make calls and connect to local businesses. This afternoon the Wall Street Journal reported that the rumored Amazon Echo with a touchscreen could debut as early as tomorrow….

Contributed by: Greg Sterling

June 21, 2016

YouTube Director App Makes Video DIY for SMBs

A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video. At that time Google released data stating that “how-to” searches on YouTube had grown 70% vs. 2014. The idea was that videos, specifically those that provide helpful “how-to” information, were…

Contributed by: Joe Morsello

March 1, 2016

How Will Virtual & Augmented Reality Impact Local Marketing?

The digital and “real” worlds are blurring. This is manifest in now “mundane” activities such as in-store use of smartphones for price comparisons and product reviews. It’s also reflected in in-app payments for offline services (“local commerce”), for which Uber is the poster child. Location analytics, which enable marketers to track aggregate movements of mobile…

Contributed by: Greg Sterling

February 15, 2016

Want to Be Featured in the Opening LSA 16 Session? Here’s How

When we started planning LSA 16, we mapped out more than 40 potential sessions. However in a 2+ day event there’s only room for about 18 – 20. As a result we can’t accommodate all the topics and speakers we’d like to have on stage. And, as always happens, the closer you get to an…

Contributed by: Greg Sterling

January 27, 2016

LSA 16: What Will Be Critical This Year in Local — Your Video Opinions

LSA 16 is coming up in early March (7 -9). Speakers and new details are being added daily. One of the challenges in putting together an event like this is accommodating everyone who wants to speak and all the interesting points of view out there. We’ve been deluged by in-bound speaking requests. Accordingly, we were…

Contributed by: Greg Sterling

October 30, 2015

Facebook’s New Slideshow “Video” Units Have Clear SMB Appeal

Yesterday Facebook introduced a new “video” ad unit called “Slideshow.” It was officially presented as a tool to enable more dynamic advertising for emerging markets with slow mobile connections. However it has potential small business (SMB) advertising implications for so-called first-world markets as well. The stated use case was Coke, which would create a TV-ad…

Contributed by: Greg Sterling

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