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Archive for the ‘Verticals’ Category

February 10, 2015

Yelp Gobbles Up Eat24 For $134 Million to Boost Transactions

Yelp has acquired food ordering partner Eat24 in a transaction valued at $134 million (cash and stock). Yelp said in a blog post, “We believe that the acquisition of Eat24 will allow us to build a better, more seamless ordering experience for consumers that we can grow through 2015 and beyond.” Restaurants is the top…

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February 5, 2015

Study: Tire Dealers See Strong Mobile Display Ad Performance

According to data from LSA Insights, the Local Search Association’s new local media performance and planning tool, tire dealers are seeing almost 3X the click-through rate on mobile display ads as compared to the industry benchmark.  More importantly, the secondary action rate (SAR) for tire dealer campaigns is about 20% higher than the benchmark. These…

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November 11, 2014

MapQuest Partners with Urgent.ly for Roadside Assistance

MapQuest has updated its app to include roadside assistance in partnership with Urgent.ly. This not only offers real value to end users but helps differentiate the app from competitors. I exchanged emails yesterday with Chris Spanos, founder and CEO of Urgent.ly. The deal gives a big national boost to the startup. Until recently the geographic…

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