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Archive for the ‘Verticals’ Category

June 22, 2015

SEL: The Importance of a Cross-Media Marketing Strategy

One of the richest pieces of research we do at the Local Search Association (LSA) is our Local Media Tracking Study conducted by Burke.  It involves over 8,000 consumers that are surveyed on a variety of issues including where they search for local products and services. From this survey, we’ve complied a heat map that…

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May 13, 2015

A Big Marketing Opportunity Most SMBs and Their Vendors Miss

Earlier today Google exposed data on the massive growth of “how-to” searches on YouTube. The company said that these explainer searches have grown 70% YoY. And an increasing number of these queries are happening on mobile devices: “91% of smartphone users turn to their smartphone for ideas while doing a given task.” Google says that these searches concern a wide range of scenarios…

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February 10, 2015

Yelp Gobbles Up Eat24 For $134 Million to Boost Transactions

Yelp has acquired food ordering partner Eat24 in a transaction valued at $134 million (cash and stock). Yelp said in a blog post, “We believe that the acquisition of Eat24 will allow us to build a better, more seamless ordering experience for consumers that we can grow through 2015 and beyond.” Restaurants is the top…

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February 5, 2015

Study: Tire Dealers See Strong Mobile Display Ad Performance

According to data from LSA Insights, the Local Search Association’s new local media performance and planning tool, tire dealers are seeing almost 3X the click-through rate on mobile display ads as compared to the industry benchmark.  More importantly, the secondary action rate (SAR) for tire dealer campaigns is about 20% higher than the benchmark. These…

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November 11, 2014

MapQuest Partners with Urgent.ly for Roadside Assistance

MapQuest has updated its app to include roadside assistance in partnership with Urgent.ly. This not only offers real value to end users but helps differentiate the app from competitors. I exchanged emails yesterday with Chris Spanos, founder and CEO of Urgent.ly. The deal gives a big national boost to the startup. Until recently the geographic…

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