Verticals

Archive for the ‘Verticals’ Category

July 28, 2015

Data: Who’s Searching This Week and for What Kind of Business?

Based on over 8,000 consumer respondents, LSA recently released an infographic highlighting the top 142 business categories that consumers searched for in the past week. The graphic above rolls up that more specific data into broader categories, offering some interesting insights. Lifestyle is by far the most sought after vertical with 46% of respondents saying…

Contributed by: Joe Morsello

July 22, 2015

Birth of a New Local Giant: Amazon Home Services Now in 15 US Markets

Amazon announced this morning that Amazon Home Services has now grown to 15 US markets. Beyond original markets New York, LA and San Francisco, the company has added Atlanta, Boston, Chicago, Dallas-Fort Worth, Houston, Miami, Philadelphia, Phoenix, San Diego, San Jose and Washington D.C. Amazon launched the service earlier this year on March 30. The…

Contributed by: Greg Sterling

July 20, 2015

Restaurant Search Sites See 30% Growth in Smartphone Audience

The Local Search Association (LSA) recently released consumer data showing that in “past week” searches, restaurants were by far the most searched for business category. The restaurant category has long been a major beneficiary of online search and new, related data shows that restaurant local search sites are growing mobile audiences at a significant rate. According…

Contributed by: Joe Morsello

July 8, 2015

Infographic: Top 142 Categories Consumers Searched for in Past Week

Looking at the top 142 categories consumers searched for in the past week and the media they used to conduct the search, LSA’s latest Local Media Tracking Study conducted with Burke found that, as expected, media performance varied by category. Overall, search engines dominated and restaurants were the most sought after category. This isn’t to…

Contributed by: Joe Morsello

June 22, 2015

SEL: The Importance of a Cross-Media Marketing Strategy

One of the richest pieces of research we do at the Local Search Association (LSA) is our Local Media Tracking Study conducted by Burke. It involves over 8,000 consumers that are surveyed on a variety of issues including where they search for local products and services. From this survey, we’ve complied a heat map that…

Contributed by: Wesley Young

May 13, 2015

A Big Marketing Opportunity Most SMBs and Their Vendors Miss

Earlier today Google exposed data on the massive growth of “how-to” searches on YouTube. The company said that these explainer searches have grown 70% YoY. And an increasing number of these queries are happening on mobile devices: “91% of smartphone users turn to their smartphone for ideas while doing a given task.” Google says that these searches concern a wide range of scenarios…

Contributed by: Greg Sterling

February 10, 2015

Yelp Gobbles Up Eat24 For $134 Million to Boost Transactions

Yelp has acquired food ordering partner Eat24 in a transaction valued at $134 million (cash and stock). Yelp said in a blog post, “We believe that the acquisition of Eat24 will allow us to build a better, more seamless ordering experience for consumers that we can grow through 2015 and beyond.” Restaurants is the top…

Contributed by: Greg Sterling

February 5, 2015

Study: Tire Dealers See Strong Mobile Display Ad Performance

According to data from LSA Insights, the Local Search Association’s new local media performance and planning tool, tire dealers are seeing almost 3X the click-through rate on mobile display ads as compared to the industry benchmark. More importantly, the secondary action rate (SAR) for tire dealer campaigns is about 20% higher than the benchmark. These…

Contributed by: Alicia Stewart

November 11, 2014

MapQuest Partners with Urgent.ly for Roadside Assistance

MapQuest has updated its app to include roadside assistance in partnership with Urgent.ly. This not only offers real value to end users but helps differentiate the app from competitors. I exchanged emails yesterday with Chris Spanos, founder and CEO of Urgent.ly. The deal gives a big national boost to the startup. Until recently the geographic…

Contributed by: Greg Sterling

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