Verticals

Archive for the ‘Verticals’ Category

August 13, 2019

Gusto Founder: IPO “Not if, but When”

Gusto CEO Josh Reeves sat down for an interview this week with Yahoo Finance and talked about his company, its commitment to the small business market, and his desire to maintain Gusto’s independence. On the latter point, one path to ensuring Gusto’s ongoing independence is an IPO, which Reeves characterized as a matter “not of…

Contributed by: Charles Laughlin

August 5, 2019

Oh Canada, Here Comes ServiceTitan

I saw this article in the Los Angeles Business Journal last week about ServiceTitan’s push into Canada. As we’ve written before, ServiceTitan has been gaining traction among investors and local home service providers. ServiceTitan’s purchase of CUC Software offers it an entry point into the Canadian market. And this is not the first or last…

Contributed by: Neal Polachek

July 17, 2019

Consumers Not As Tech-Focused As Local Restaurants Believe: Survey

Restaurant point of sale provider Toast is out with a new “Restaurant Success Report” about the state of the local restaurant industry. The report focuses on a wide array of topics: technology adoption, marketing, menu planning, hiring and other subjects. The data come from multiple surveys of restaurant owners and consumers between June 2018 and…

Contributed by: Greg Sterling

July 2, 2019

Upserve’s Aggressive Move to Capture Market Share

Yesterday, we wrote a post based on some data and analysis we were pointed to about how Square has used a promotion to drive adoption of its Cash App. Today, we stumbled upon a promotion by restaurant SaaS company UpServe. The company is offering restaurant owners $2,000 and zero interest financing to replace their existing…

Contributed by: Neal Polachek

May 17, 2019

SMB Sales, Segmentation & Customer Acquisition Costs: A Better Way

One of the key KPIs in the SMB-SaaS world is customer acquisition costs (CAC). Companies and investors are obsessed with this metric as well as others: churn, ARR and LTV. Behind CAC are questions about sales and marketing efficiency — and SMB segmentation in turn. At Localogy: Engage there will be a number of sessions that discuss…

Contributed by: Greg Sterling

June 19, 2018

Amazon Wants to Put Alexa in Hotel Rooms. Here’s Why That’s a Big Deal

This morning Amazon announced a new program called “Alexa for Hospitality” as well as a partnership with Marriott to install Echo devices in hotel rooms to act as a kind of “virtual concierge.” The initial rollout will be at “select” Marriott properties (e.g., Courtyard and others in that category) later this summer. Marriott is the largest hotel chain in…

Contributed by: Greg Sterling

May 8, 2017

HomeAdvisor + Angie’s List’s $500MM Deal and the Local Big Picture

The coming merger between IAC’s HomeAdvisor and Angie’s List may signal a new round of consolidation in the local space. Yelp’s purchases of Nowait and Turnstyle are other recent acquisitions, as sites seek to build services and bulk up to fight Google and Facebook. The IAC-Angie’s List deal also mirrors other trends (verticalization and operational…

Contributed by: Greg Sterling

March 24, 2017

YP’s New ‘Blended’ Media Approach Puts New Emphasis on Print

Recently YP released data that during and following the recent huge and sustained power outage in Michigan it saw a massive spike in internet and print lookups, measured by call tracking. The company said that “contractors in Southeast Michigan with print and digital marketing solutions experienced a 369% increase in leads on the day of…

Contributed by: Greg Sterling

October 31, 2016

Survey: After Reading a Good Review, Most Consumers Visit SMB Websites

SEO firm BrightLocal is out with its now annual Local Consumer Review Survey 2016. The survey had just over 1,000 respondents. It reveals a paradoxical pattern: consumers appear to have a specific yet mostly superficial approach to online review consumption. Here are some of the general findings: The vast majority of consumers (91%) rely on…

Contributed by: Greg Sterling

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