Verticals

Archive for the ‘Verticals’ Category

June 19, 2018

Amazon Wants to Put Alexa in Hotel Rooms. Here’s Why That’s a Big Deal

This morning Amazon announced a new program called “Alexa for Hospitality” as well as a partnership with Marriott to install Echo devices in hotel rooms to act as a kind of “virtual concierge.” The initial rollout will be at “select” Marriott properties (e.g., Courtyard and others in that category) later this summer. Marriott is the largest hotel chain in…

Contributed by: Greg Sterling

May 8, 2017

HomeAdvisor + Angie’s List’s $500MM Deal and the Local Big Picture

The coming merger between IAC’s HomeAdvisor and Angie’s List may signal a new round of consolidation in the local space. Yelp’s purchases of Nowait and Turnstyle are other recent acquisitions, as sites seek to build services and bulk up to fight Google and Facebook. The IAC-Angie’s List deal also mirrors other trends (verticalization and operational…

Contributed by: Greg Sterling

March 24, 2017

YP’s New ‘Blended’ Media Approach Puts New Emphasis on Print

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Recently YP released data that during and following the recent huge and sustained power outage in Michigan it saw a massive spike in internet and print lookups, measured by call tracking. The company said that “contractors in Southeast Michigan with print and digital marketing solutions experienced a 369% increase in leads on the day of…

Contributed by: Greg Sterling

October 31, 2016

Survey: After Reading a Good Review, Most Consumers Visit SMB Websites

SEO firm BrightLocal is out with its now annual Local Consumer Review Survey 2016. The survey had just over 1,000 respondents. It reveals a paradoxical pattern: consumers appear to have a specific yet mostly superficial approach to online review consumption. Here are some of the general findings: The vast majority of consumers (91%) rely on…

Contributed by: Greg Sterling

June 13, 2016

YP Adds Groupon, TripAdvisor Content but Should Also Be More ‘Experimental’

YP recently announced two high profile content integrations. First it said it will be adding “more than 450,000 active [Groupon] deals in North America within the YP search experience.” Later the company announced the inclusion of Trip Advisor reviews: Search results for nearly 850,000 of the hotel, restaurant and local attraction listings available on the…

Contributed by: Greg Sterling

April 25, 2016

Advice Local Builds Niche, Vertical Specific Listings Management Product

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Late last week Advice Local launched a new listing management product called Local Verticals. The product looks to help doctors, lawyers, accountants, financial advisors, home service providers and others show up on niche, category specific sites, and improve the search engine ranking of these businesses as well. Advice Local’s niche citation services were originally just…

Contributed by: Joe Morsello

November 12, 2015

Home Advisor Parent IAC Wants to Buy Angie’s List to Build Home Services Power House

Interactive Corp. (IAC) sought unsuccessfully to engage Angie’s List’s management in takeover talks. Now the company, which owns rival Home Advisor, announced a direct bid to shareholders of $8.75 per share — essentially a hostile takeover attempt worth more than $500 million. IAC wants to combine Angie’s List and HomeAdvisor into a single entity. Home…

Contributed by: Greg Sterling

September 17, 2015

How Avvo Built a Local Online Marketplace for Legal Services

Founded in 2007 by Mark Britton, Avvo set out to make legal easier by offering consumers clear and complete information about legal issues and lawyers in their area qualified to help. Avvo currently has Avvo-rated profiles for 97% of attorneys in the U.S., a Q&A forum where consumers can ask a question for free and…

Contributed by: Joe Morsello

July 28, 2015

Data: Who’s Searching This Week and for What Kind of Business?

Based on over 8,000 consumer respondents, LSA recently released an infographic highlighting the top 142 business categories that consumers searched for in the past week. The graphic above rolls up that more specific data into broader categories, offering some interesting insights. Lifestyle is by far the most sought after vertical with 46% of respondents saying…

Contributed by: Joe Morsello

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