Archive for the ‘Tracking & Attribution’ Category

Study: 3 in 4 Marketers Think “Perfect Attribution” Is Impossible

PlaceConf: Zenreach Case Study Highlights Location Possibilities with Wi-Fi

PlaceConf: Average GPS Location Data Accuracy in Cities is 16.8 Meters

PlaceConf: Google Looks Beyond Lat-Long to Contextualize the Physical World

PlaceConf: Top Audience Tweets Live from Chicago

Location Is the Future of Digital Advertising – Here’s Why

What the Data Show about Location Intelligence in Advertising (or Lack Thereof)

Location-Leading Brands Heading to Place Conference in Chicago

Zenreach Using Wi-Fi, Location & POS to Automate Marketing & Track Store Visits

How AI & Location Insight Can Solve the Franchise Analytics Problem


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