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Archive for the ‘Tracking & Attribution’ Category

Local Programmatic On a Tear: 110% Growth in 2016

Zenreach Partner Program Brings O2O Data to SMB Marketing Providers

How We Think about ROI Needs to Evolve

Marketers Use Location Data for More Than Just Targeting

Why Yelp Should Actively Embrace ‘Review Solicitation’

Why SIM Partners Think a Cubs World Series Win Is Important for Brands

App Downloads Aren’t a Barrier to Location Intelligence for July Systems

Will A.I. Eventually Make AdWords Express a Killer App for SMBs?

Marketing’s Digital Divide Grows As Location Pushes Marketers to Think Beyond the Screen

Webinar Recap: How to Optimize for the Right Calls and Not All Calls

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