Archive for the ‘Tracking & Attribution’ Category

PlaceConf: Unacast Calls for Greater Transparency with Location Data

PlaceConf: 7 Profound Uses of Location Data Disrupting Advertising

How Location Data is Changing Mobile Advertising & Attribution in 2017

Is Your Location Data Any Good? Here’s How You Can Tell

Agencies Must Embrace Location or Lose Their Competitive Edge

Clear Channel Using Location Data to Make Billboards into a Hybrid Medium

GroundTruth: ‘8 out of 10’ Brands Are Saying Yes to Cost-per-Visit

5 Myths about Proximity & Location Data Marketing

Rebranding As GroundTruth, xAd Says Location Is Bigger Than Advertising

Snapchat Taps Factual to Power ‘Location Experiences’ in Its App


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