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Archive for the ‘Tracking & Attribution’ Category

Is Your Location Data Any Good? Here’s How You Can Tell

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Agencies Must Embrace Location or Lose Their Competitive Edge

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Clear Channel Using Location Data to Make Billboards into a Hybrid Medium

Clear Channel

GroundTruth: ‘8 out of 10’ Brands Are Saying Yes to Cost-per-Visit

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5 Myths about Proximity & Location Data Marketing

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Rebranding As GroundTruth, xAd Says Location Is Bigger Than Advertising

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Snapchat Taps Factual to Power ‘Location Experiences’ in Its App

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Buying Placed, Snapchat Spends $125M+ for Location Intelligence

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ReachLocal Introduces ‘Trusted Advisor Program’ for Accountants

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Selective Takeaways from Mary Meeker’s Data Dump

Meeker slides
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