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Archive for the ‘Tracking & Attribution’ Category

Study: 70% of Marketers Don’t Know What To Do with Attribution Insights

PlaceIQ-comScore Deal Further Mainstreams Location Analytics

Study: Marketing Siloes Are Biggest Barrier to O2O Tracking

PlaceConf: Location Data’s Evolution into an Omni-Channel Enabler

PlaceConf: The Agency POV on Location-Based Marketing

PlaceConf: Facebook, On Location

PlaceConf: 5 Things Marketers Must Know about Location & Privacy

PlaceConf: Will Location Analytics Disrupt Ad Models?

PlaceConf: How Foursquare & TouchTunes Use Location to Transform In-Bar Jukeboxes

PlaceConf: Google Explores the Future of Store Visits & Sales Measurement

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