Archive for the ‘Tracking & Attribution’ Category

GroundTruth’s New Ad Model Promises Actual in-Store Sales

Placed Insights Provides Free Access to Location Intelligence

Google’s AI-Driven Ad Units Preview the Future of Digital Marketing

Factual Literally Mapping the Consumer Path-to-Purchase

Why Retailers Will Drive the Future of Mobile Location Data

Facebook’s O2O Solutions: An Inside Look at Store Visits & Offline Conversions

Yext Integrates Listings Management with iPad POS Vendor ShopKeep

Signpost + Acquisio: SEM, CRM and ‘Full Lifecycle Marketing’ for SMBs

Google Enhancing Local Inventory Ads, O2O Reporting

Google Simplifies Online Booking Adoption through GMB


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