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Archive for the ‘Tracking & Attribution’ Category

Factual Literally Mapping the Consumer Path-to-Purchase

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Why Retailers Will Drive the Future of Mobile Location Data

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Facebook’s O2O Solutions: An Inside Look at Store Visits & Offline Conversions

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Yext Integrates Listings Management with iPad POS Vendor ShopKeep

ShopKeep Yext integration

Signpost + Acquisio: SEM, CRM and ‘Full Lifecycle Marketing’ for SMBs

CRM gears

Google Enhancing Local Inventory Ads, O2O Reporting

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Google Simplifies Online Booking Adoption through GMB

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Study: 70% of Marketers Don’t Know What To Do with Attribution Insights

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PlaceIQ-comScore Deal Further Mainstreams Location Analytics

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Study: Marketing Siloes Are Biggest Barrier to O2O Tracking

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