Archive for the ‘Tracking & Attribution’ Category

LSA15: The Future is Beaconing

LSA15: Location Targeting, Location Data, Location Analytics

Sonata Targets Socio-Demographic Groups to Improve Ad Relevance

Research: Only a Minority of Calls Are “Good Leads”

LSA Members in the Business of Local: CallRail

Pay-per-Call: Google Introduces “Call-Only” AdWords Units

LSA Members in the Business of Local: xAd

Digital Understanding Playing Catch-Up with Tech

Report: Location-Enabled Ad Inventory Grows but Location Accuracy Declines


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