Archive for the ‘Tracking & Attribution’ Category

Emerging ‘Total Media Measurement’ Must Include O2O Location Analytics

Using Mobile Data to Overcome ‘Customer Amnesia’

Webinar: Ad Testing, Ad Testing, 1, 2, 3 – Why & How to Test Your Ads

Indoor Location: Combatting the Billions Lost in Retail Walk-Out Sales

Study: 1 in 4 Consumers Research Offline Word-of-Mouth Online

Increasing Local Search Conversions: From Click to Call to Sale

Two Miles to Twenty Five: Optimal Geotargeting Varies by Category

How Location-Based Strategies are Driving Business Results

Nearly 30 Point Location-Accuracy Chasm in Top vs. Bottom Mobile Ad Exchanges

Webinar: Bridging the Physical & Digital Worlds with Mobile


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