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Archive for the ‘Tracking & Attribution’ Category

June 16, 2016

MarketPlace Discovery: A New Real-Time Foot Traffic Tool from xAd

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Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other restaurants and stores do visitors of Subway go? Where exactly do customers of the Starbucks on University Ave in Palo Alto, CA come from? These are just a few of…

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June 15, 2016

Indoor Location: What’s the Real Opportunity? (Hint: It’s not Coupons)

Indoor Atlas, Indoor location

A number of surveys over the past few years have painted an ambivalent consumer picture of location-based mobile marketing. These surveys are very consistent: when there’s a clear value exchange consumers will share location. However consumers also express concern about privacy issues. The latest survey data in this vein is from PR firm Walker Sands….

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May 31, 2016

Telmetrics Hopes to Bring Better ROI to Social Media with Call Tracking

Calls

For years call tracking and analytics firms sought to convince search marketers that using call tracking would give them a more complete view of ROI. Call tracking would provide insights into offline conversions, which weren’t being captured by conventional metrics such as clicks, impressions or views. While that was true, a persistent debate around “NAP…

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May 16, 2016

Webinar: Online to Offline Simplified – Measuring Real World ROI

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Please join the Local Search Association (LSA) and SweetIQ for an exclusive webinar presentation next Thursday, May 26 from 2:00 pm – 3:00 pm ET. Online to offline attribution is a critical, even mandatory capability in today’s digital marketplace. However, this often requires significant scale, hardware, or considerable sophistication to accomplish. In this webinar SweetIQ…

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May 11, 2016

QSR Foot Traffic Data from xAd Show Importance of Location Analytics

Fast Food brands

I’m regularly asked what I see that’s “hot” or “important” in the market right now. Online-to-offline attribution/analytics is one of two or three topics I usually mention. There are a growing number of companies that offer, with varying degrees of accuracy, offline attribution or location analytics. Mobile marketing platform xAd is one of the leaders…

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May 9, 2016

Understanding the Path-To-Purchase Just Got a Little Easier

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In today’s environment understanding the path to purchase is critical, for any brand, marketer or sales agency, to reach the right consumers at the right time with the right message.  LSA recently released results from their annual Local Media Tracking Study, which monitors media usage, and device preferences when consumers are searching for a local…

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May 4, 2016

Study: 40% of Online Appointment Scheduling Happening After-Hours

Gears Machine

Online booking platform Pingup compiled data from Q1 2016 bookings across its local publisher network and exposed some interesting trends and insights. These findings are available in an infographic; however I’ve summarized most of them below. Online bookings grow 30%: Pingup said that online bookings have grown 30% month over month in Q1. While this…

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May 3, 2016

What’s the Most Used Smartphone App? (Hint: You’re Probably Overlooking it)

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Mobile app usage increased by 58 percent in 2015, a recent Flurry study found. App categories that saw the biggest growth included Personalization, News and Magazines, Utilities/Productivity, and Lifestyle/Shopping. While these particular app types saw major year-over-year growth rates in the last 12 months — ranging from 81 percent (Lifestyle/Shopping) to a whopping 352 percent…

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April 25, 2016

Signpost Launches First AI-Powered CRM for B2C Businesses

Gears Machine

Signpost doesn’t believe there’s anyone else doing what it’s now doing: artificial intelligence-powered, automated CRM. It’s targeted both toward SMBs and larger enterprises. Last week it launched “MIA,” the virtual assistant personification of its new system. According to Signpost’s PR, “Mia automatically collects customer data such as email, phone, and purchase information to create a…

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April 4, 2016

With Square Deal, Facebook’s Alt ‘Reseller’ Strategy Starting to Emerge

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Like ConstantContant and AdRoll before it, Square recently announced that it was integrating Facebook Ads into its “Customer Engagement” suite. At Square, Facebook Ads now join email marketing as layers on top of its POS and payments services for local businesses. Square also said that it will be “adding support for other social channels in the…

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