Archive for the ‘Tracking & Attribution’ Category

NinthDecimal’s Local Multi-Touch & PlaceIQ Returns to Its Data Roots

Study Shows, Once Again, Clicks Are Not Customers

Survey Asks How Much Is Your (Location) Data Worth?

Google Analytics: From Digital Space to Physical Space

#PlaceConf: Two Great Tastes — Direct Mail and Mobile Display

#PlaceConf: Marketers Ignoring Real World Behavior Are ‘Seeing with One Eye’

Pandora: Every Big Brand Now Asking for Location Analytics

After GDPR, You Won’t Acquire Leads, You’ll Have to Earn Them

Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

Out-of-Home Holding Its Own Amid Digital Onslaught


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