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Archive for the ‘Technology’ Category

August 19, 2015

Urgent.ly: Roadside Assistance in the Mobile, On-Demand World

Urgent.ly provides on-demand roadside assistance to many thousands of customers. Customers access the Urgent.ly service through a number of avenues: iOS and Android applications, HTML5 Web app, SMS concierge service and through numerous partner products, from MapQuest to ParkWhiz to connected car leader Mojio. To learn more, we caught up with Rick Robinson, co-founder and SVP…

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August 17, 2015

Indoor Location: Combatting the Billions Lost in Retail Walk-Out Sales

With an estimated $608 billion lost in retail walk-out sales in 2014, retailers are utilizing technology to help encourage customer loyalty and engagement and facilitate sales. Driven by the mobile device, the indoor location space is at the forefront of this movement. During last week’s webinar, Nathan Pettyjohn, CEO of Aisle411, defined the indoor location…

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August 10, 2015

Deep Linking Advances Mobile Web & Mobile App Interplay

These days, the ultimate challenge to Google’s online dominance is the mobile app ecosystem, where information is siloed and unindexable. With mobile search now eclipsing desktop search by the numbers, getting app data indexed is a primary concern for Google. According to the Wall Street Journal, mobile Google searches across 10 different countries are now…

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August 6, 2015

Webinar: How Indoor Location & Local Product Data Drives Sales & Engagement

Please join the Local Search Association (LSA) and Aisle411 for an exclusive webinar presentation next Thursday, August 13 from 2:00 pm – 3:00 pm ET. Today, big retailers, brands and the SMB market are utilizing new tools to help leverage their local product data to convert buyers at local stores.  In this webinar, you’ll learn how…

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July 29, 2015

Bing Rolls Out Native Ads with Search Intent

Last week, Bing launched the beta version of Bing Native Ads, available for placement on Microsoft’s online portal MSN. The native ads are available on the same platform as Bing Ads and use the same advertiser interface and much of the same targeting as the search ads.  Reporting and conversion metrics are also integrated to…

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July 23, 2015

How Voice Search & Artificial Intelligence Will Transform Mobile Advertising

The idea of talking to computers just hasn’t been the same since Kubrick’s iconic 1968 film “2001: A Space Odyssey.” Thankfully our mobile devices have much less control over our literal life than HAL 9000 did, but their increasing presence in our day-to-day is having a pretty unique effect on mobile advertising, doubly so when…

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