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Archive for the ‘Technology’ Category

August 6, 2015

Webinar: How Indoor Location & Local Product Data Drives Sales & Engagement

Please join the Local Search Association (LSA) and Aisle411 for an exclusive webinar presentation next Thursday, August 13 from 2:00 pm – 3:00 pm ET. Today, big retailers, brands and the SMB market are utilizing new tools to help leverage their local product data to convert buyers at local stores.  In this webinar, you’ll learn how…

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July 29, 2015

Bing Rolls Out Native Ads with Search Intent

Last week, Bing launched the beta version of Bing Native Ads, available for placement on Microsoft’s online portal MSN. The native ads are available on the same platform as Bing Ads and use the same advertiser interface and much of the same targeting as the search ads.  Reporting and conversion metrics are also integrated to…

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July 23, 2015

How Voice Search & Artificial Intelligence Will Transform Mobile Advertising

The idea of talking to computers just hasn’t been the same since Kubrick’s iconic 1968 film “2001: A Space Odyssey.” Thankfully our mobile devices have much less control over our literal life than HAL 9000 did, but their increasing presence in our day-to-day is having a pretty unique effect on mobile advertising, doubly so when…

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