Technology

Archive for the ‘Technology’ Category

September 26, 2018

Survey: 31% of SMBs Still Using ‘Paper’ to Manage Customer Info.

This week Salesforce is holding its massive developer and partner conference Dreamforce in San Francisco. In conjunction with the event, the company has released a survey (reg. required) of 490 small and medium size business owners (SMBs). It explores technology adoption and other issues. The surveyed SMBs range in headcount from 2 to 199. Many of the findings are segmented into…

Contributed by: Greg Sterling

September 10, 2018

Replay: Is Automation an Existential Threat to Agencies?

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Machine learning and automation are changing the dynamics of delivering marketing services to both small businesses and enterprises alike. Do automated campaign creation and optimization represent “an existential threat”? How should agencies respond and what areas and tasks should they focus on to avoid being commoditized or replaced? During a recent webinar, Greg Sterling of…

Contributed by: Joe Morsello

August 28, 2018

Smart Ads Only Threaten Agencies That Don’t Deliver On Strategy

Is automation and machine learning eliminating the need for agencies and resellers? It’s a fair question. In Greg Sterling’s recent post, he examines it in the context of Google’s Smart Ads, which enable automated ad campaign creation, management, and optimization for small businesses. The short answer is no, automation and machine learning are not existential…

Contributed by: Alex Porter

August 27, 2018

Counting the Dots: The Underexploited Potential of “Good Enough” Location Data

How does one make sense of customer behavior in the real world? Simply connect the dots. A variety of technologies can estimate the location of a customer on their journey both towards and ultimately within a brick and mortar store. Much emphasis has been placed on the location accuracy of the competing technologies, the expectation…

Contributed by: Jeffrey Dungen

August 15, 2018

Will Google’s Smart Ads Kill the Reseller Channel?

I was in the airport this past weekend and I ran into someone who runs a company that is involved in selling paid-search to the small business (SMB) market. After some personal conversation I asked what this individual thought about Google’s Smart Ads and Local Ads for SMBs. These products, if you’re not already aware, substantially automate ad…

Contributed by: Greg Sterling

August 3, 2018

Replay: How Voice Search is Unraveling Content Marketing as We Know It

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During a recent LSA webinar, Collin Holmes from Chatmeter discussed the rapid adoption of voice search and its different aspects, as well as how it’s changing the landscape of content marketing. Voice search is currently available on phones, in cars and on home devices and smart speakers. He dove into what’s being referred to as…

Contributed by: Courtney Dobson

July 19, 2018

Location Intelligence: What is it and Why is it Important for Your Clients’ Businesses?

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Location data about customers has always been important for businesses. Now, however, we’re able to take it a step further with location intelligence. Location intelligence tells you more than just where your clients’ customers live and work. It enables you to see where their customers spend time, when, how long and more. This is thanks…

Contributed by: Kelly Shelton

July 11, 2018

Study: 57% of US Internet Users have Given Voice Commands on a Smartphone

The transition from text search to voice search has really started to take hold, in what’s being referred to by many as the ‘voice revolution’. Consumers are becoming increasingly more comfortable with utilizing voice search and research has suggested that by 2022, there will be 870 million voice assistant devices in the US. A recent…

Contributed by: Courtney Dobson

July 5, 2018

How is Wearable Tech Going to Change Local Search?

Consumer search is evolving. We’ve already seen the change from desktop/laptop search to mobile search, and now we’re seeing the change from mobile search to voice search. Alpine.AI has estimated that about 1 billion voice searches are already being made on a monthly basis by users, and ComScore is predicting that 50% of all searches…

Contributed by: Harsha Annadurai

June 20, 2018

Stop Selling Traditional Websites, Sell SMBs a Future Online

There is no alternative to a small business (SMB) website, though some marketers may argue this is the case. While Google My Business and Facebook are critical to any digital presence, new tech, features and capabilities are allowing for more dynamic, customer-focused websites, central to the marketing stack. And aside from creating a catchy headline,…

Contributed by: Matt Matergia

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