Technology

Archive for the ‘Technology’ Category

June 7, 2019

LOCALOGY ENGAGE 19: Getting CACky — Who has Mastered the Art of Efficient Selling?

At this week’s LOCALOGY ENGAGE: SaaS/SMB conference, we heard a variety of perspectives from a panel of experienced industry leaders. Danica Greenwood, a former Yellow Pages executive with Hibu, who now leads sales teams at Paychex — the $25B (market cap) provider of payroll and human resource services to small and mid-sized businesses — shared…

Contributed by: Neal Polachek

June 6, 2019

LOCALOGY ENGAGE 19: What Do Your Small-Business Customers Want?

Small businesses are moving their operations steadily into the cloud, they are seeing real benefits from doing so, and yet they are substantially underutilizing the capabilities of the software they’ve purchased. At this week’s LOCALOGY ENGAGE: SaaS/SMB event, I unveiled our new Modern Commerce Monitor™ (formerly Tech Adoption Index) SMB survey data using this three-part…

Contributed by: Charles Laughlin

June 4, 2019

Hey, Alexa! 4 Insights from Amazon’s Chief Evangelist for Alexa and Echo

With over one-hundred million Alexa enabled devices, it’s not breaking news that Amazon’s Alexa voice assistant has opened a new world for both brands and consumers. But… how does Alexa work? And, how can brands survive and thrive in the voice-search revolution? I recently sat down with Amazon’s Chief Evangelist for Alexa and Echo, Dave…

Contributed by: James Fratzke

May 31, 2019

Assistance from Assistants — Local Businesses Get Ready to Accept Calls from Google Assistant

In May of 2018, Google announced a new voice technology that helps consumers call a business called Google Duplex. I have been an enthusiast of Google devices and an ardent fan of Google Fi (Google’s MVNO — cell phone service) and my Google Pixel phone. For the past few months callers to my cell phone have…

Contributed by: Shashi Bellamkonda

May 30, 2019

SMB-SaaS: Macroeconomic Forces Driving the Market

At next week’s Localogy: Engage event in Washington DC, we’ll present findings from Wave IV of our proprietary SMB research. The new data show additional SaaS adoption momentum, with meaningful differences by age of business owner. Ahead of that data, here are some of the macro trends and forces that we believe are shaping the SMB-SaaS market: Generational shift: The research…

Contributed by: Greg Sterling

May 8, 2019

Here’s What SaaS Companies are Doing to Increase Retention

According to the US Small Business Administration’s 2018 Small Business Profile, there are 30.2 million SMBs in the US. A number this high provides a massive market opportunity for SaaS companies who sell their services to these business, but that doesn’t mean the road to get there isn’t without common challenges. Arguably the biggest problem…

Contributed by: Bill Dinan

May 7, 2019

Will SaaS Swallow Everything?

Are we in an era of “subscribe or die?” Not exactly. But this article in The Atlantic argues that we now live in a world full of subscriptions. As the writer correctly points out, subscriptions were originally the province of magazines and newspapers but have now extended to a host of other things, including household…

Contributed by: Neal Polachek

May 2, 2019

SMBs: Do You Speak My Language?

While advertising and media remain important, the new frontier is the adoption and use of technology by SMBs to deliver better customer experiences and drive more favorable business economics. LSA has been at the forefront of doing this with the launch of the Tech Adoption Index. The latest Wave and discussion of key SMB metrics…

Contributed by: Neal Polachek

May 1, 2019

What Google’s ‘CallJoy’ Virtual Agent Says about Where the Market Is Going

Earlier today Google’s Area 120 products group announced CallJoy, a virtual agent SaaS offering that will answer calls, filter spam (including inside sales) and help consumers accomplish their desired goals (store hours, food ordering, booking). If it works, many SMBs will gladly pay the $39 monthly fee. I haven’t seen it in action nor have I spoken to Google…

Contributed by: Greg Sterling

April 30, 2019

As Customer Acquisition Costs Rise, SMB SaaS Tech Providers Find Innovative Ways to Reduce Churn

With bountiful opportunities available, investors are allocating a great deal of money into SMB SaaS companies. According to SurePath Capital Partners, SMB-focused software companies raised roughly 1.3B in March and around 2.2B in February of this year. The investments ranged from restaurant management platforms to cloud-based HR software. Despite all the capital, these SMB SaaS…

Contributed by: Courtney Dobson

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