LSA proprietary data shows 79% of small business owners would prefer a single, integrated software solution or provider to solve multiple operational or marketing problems. Only 21% said they would rather work with point solutions. That finding offers some important context for the discussion of SaaS and tool integrations. At the LOCALOGY ENGAGE: SaaS/SMB event…
Most companies targeting small businesses aren’t as effective as they could be because they fundamentally don’t understand their customers. This was a key point made by Sydni Craig-Hart, CEO and co-founder of Smart Simple Marketing, who spoke earlier this week at the LSA’s LOCALOGY ENGAGE: SaaS/SMB event in Washington, D.C. Craig-Hart observed that too many SaaS…
At this week’s LOCALOGY ENGAGE: SaaS/SMB conference, we heard a variety of perspectives from a panel of experienced industry leaders. Danica Greenwood, a former Yellow Pages executive with Hibu, who now leads sales teams at Paychex — the $25B (market cap) provider of payroll and human resource services to small and mid-sized businesses — shared…
Small businesses are moving their operations steadily into the cloud, they are seeing real benefits from doing so, and yet they are substantially underutilizing the capabilities of the software they’ve purchased. At this week’s LOCALOGY ENGAGE: SaaS/SMB event, I unveiled our new Modern Commerce Monitor™ (formerly Tech Adoption Index) SMB survey data using this three-part…
With over one-hundred million Alexa enabled devices, it’s not breaking news that Amazon’s Alexa voice assistant has opened a new world for both brands and consumers. But… how does Alexa work? And, how can brands survive and thrive in the voice-search revolution? I recently sat down with Amazon’s Chief Evangelist for Alexa and Echo, Dave…
In May of 2018, Google announced a new voice technology that helps consumers call a business called Google Duplex. I have been an enthusiast of Google devices and an ardent fan of Google Fi (Google’s MVNO — cell phone service) and my Google Pixel phone. For the past few months callers to my cell phone have…
At next week’s Localogy: Engage event in Washington DC, we’ll present findings from Wave IV of our proprietary SMB research. The new data show additional SaaS adoption momentum, with meaningful differences by age of business owner. Ahead of that data, here are some of the macro trends and forces that we believe are shaping the SMB-SaaS market: Generational shift: The research…
According to the US Small Business Administration’s 2018 Small Business Profile, there are 30.2 million SMBs in the US. A number this high provides a massive market opportunity for SaaS companies who sell their services to these business, but that doesn’t mean the road to get there isn’t without common challenges. Arguably the biggest problem…
Are we in an era of “subscribe or die?” Not exactly. But this article in The Atlantic argues that we now live in a world full of subscriptions. As the writer correctly points out, subscriptions were originally the province of magazines and newspapers but have now extended to a host of other things, including household…
While advertising and media remain important, the new frontier is the adoption and use of technology by SMBs to deliver better customer experiences and drive more favorable business economics. LSA has been at the forefront of doing this with the launch of the Tech Adoption Index. The latest Wave and discussion of key SMB metrics…
