Technology

Archive for the ‘Technology’ Category

November 13, 2017

Build, Buy or Borrow: How to Evaluate Ad & MarTech Providers

My favorite coffee shop had been around for several years. The owner roasted his own beans, made his own syrups, and had no less than 6 pour over coffee stations. He built the business himself. Then one day, out of nowhere, I walked in and someone I had never seen before was behind the counter….

Contributed by: Donny Dye

November 8, 2017

Twitter’s ‘Promote Mode’ Automates SMB Advertising for $99/Month

Today Twitter introduced Promote Mode, a subscription product geared towards SMBs that automates advertising on the platform. Instead of requiring users to target, develop creative, adjust budgets, and all of the traditional campaign management requirements, Promote Mode amplifies existing tweets to grow reach, followers and views. It is in a public beta version today, available…

Contributed by: Joe Morsello

November 8, 2017

Signpost + Acquisio: SEM, CRM and ‘Full Lifecycle Marketing’ for SMBs

The term “AI” is being thrown around too often in press releases and marketing copy but the emerging impact of machine learning and related technologies is undeniable. I was at Dreamforce yesterday and was quite impressed by Salesforce’s Einstein “AI” capabilities. Moving down market, Signpost has positioned itself as an AI-driven, CRM tool and marketing automation…

Contributed by: Greg Sterling

November 3, 2017

UpCurve Buys Closely, which is Powered by ThriveHive, All Owned by GateHouse

As local media and marketing companies seek to offer a full-stack of marketing services to SMBs, mergers, acquisitions and overall consolidation continues around the industry. Earlier this week Web.com announced the acquisition of Acquisio for an undisclosed sum. Yesterday, SMB solution provider UpCurve, powered by ThriveHive which is the digital arm of GateHouse Media, has…

Contributed by: Joe Morsello

November 1, 2017

Study: 24% of Enterprises Report ‘Advanced’ Digital Maturity (Up 118%)

While consumers have quickly embraced digital technologies to help them make purchase decisions, businesses big and small have been slower on the uptake. While still a ways to go, enterprise brands appear to be maturing in their digital strategies. According to a study of 1,165 enterprise digital marketers, 24% reported “advanced” digital maturity. This is…

Contributed by: Joe Morsello

October 24, 2017

Google Enhancing Local Inventory Ads, O2O Reporting

At the Place Conference in New York last month Kishore Kanakamedala, Google’s Director of Product Management for Online-to-Offline Solutions offered his perspective and overview of Google’s location analytics offerings, including store visitation and store sales measurement. Google and Facebook are both making big bets on “closing the loop.” Independent companies such GroundTruth, PlaceIQ, Foursquare, UberMedia,…

Contributed by: Greg Sterling

October 23, 2017

Google Simplifies Online Booking Adoption through GMB

There’s often considerable friction involved in getting SMBs to adopt new technologies — even if they want them in theory. One such example is online booking. Online booking and scheduling have been around in one form or another for about a decade and struggled to reach critical mass. This despite consumer demand and the many rational arguments in…

Contributed by: Greg Sterling

October 20, 2017

A New Era: SMBs and the Cloud_Shift

Software-as-a-service (SaaS) tools are transforming how small businesses manage HR, payroll, marketing, finances, supply chain, customer engagement and more. New LSA data shows that this shift to “the cloud” is gaining momentum and all SMB marketing services providers will need to consider expanding their product portfolios in order to increase share of wallet and guard…

Contributed by: Joe Morsello

October 17, 2017

SIINDA Conf: 10,000 Americans Will Turn 65 Everyday until 2030

The small and medium-sized business (SMB) market is undergoing a technological and generational shift. From the management of basic business operations (accounting, payments, marketing, etc.) to the way consumers make purchases decisions, digital media and technology has completely transformed commerce. While online shopping is still only a small fraction of purchases (~10%), the influence of…

Contributed by: Joe Morsello

October 3, 2017

PlaceIQ-comScore Deal Further Mainstreams Location Analytics

For some time now, we’ve been talking about how location analytics is a profound development that will dramatically impact not only digital media but all advertising. That was on full display at LSA’s recent Place Conference in New York. At the conference PlaceIQ CEO Duncan McCall presented a compelling case study involving location-based audience segmentation and…

Contributed by: Greg Sterling

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