Technology

Archive for the ‘Technology’ Category

June 13, 2017

Snapchat Taps Factual to Power ‘Location Experiences’ in Its App

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Last week Snapchat made two big moves in location. It bought location analytics company Placed for between $125 and $200 million. It also licensed Factual’s Global Places database. The Placed acquisition helps Snapchat deliver enhanced audience data and offline attribution metrics to advertisers. The Factual partnership improves the user experience of location tools on the platform….

Contributed by: Joe Morsello

June 13, 2017

On Target Podcast: Sunir Shah, Co-Founder, The Small Business Web

The marketing technology landscape continues to expand, as documented by the chiefmartec.com infographic, which this year features over 5,000 companies (up 40% vs. 2016). Much of the technology and software being created has great potential for SMBs, but the SMB software as a service (SaaS) segment is only about 2.5% of the global software market….

Contributed by: Joe Morsello

June 5, 2017

What Apple’s New HomePod Smart Speaker Changes and What It Doesn’t

At Apple’s WWDC developer event in California earlier today the company made a flurry of announcements. They included upgraded desktop and laptop computers, iOS 11, new MacOS, new iPads, updated WatchOS, improved Siri, peer-to-peer payments, Safari ad blocking, augmented reality and indoor mapping. The company also made the widely expected announcement of a competitor to…

Contributed by: Greg Sterling

June 1, 2017

Selective Takeaways from Mary Meeker’s Data Dump

I’ve gone through all 355 slides — so you don’t have to. The chief virtue of KPCB’s Internet Trends report is that it combines a great deal of pre-existing data from numerous sources into a single “narrative” about growth and disruption. The document is far too long to write about as a whole. However, below…

Contributed by: Greg Sterling

May 23, 2017

Google Takes Offline Store Visits, Sales Measurement Mainstream

At Google’s “Marketing Next” event today the company made several significant online-to-offline targeting and analytics announcements: Location extensions are coming to YouTube ads Offline store visitation measurement for YouTube ads Expanded availability of in-store sales measurement for AdWords On the third bullet, Google has been experimenting with in-store sales measurement since 2014 and has licensed…

Contributed by: Greg Sterling

May 22, 2017

Microsoft Brings Chatbots to Local Businesses via Bing Places

People have been hyping bots for years, especially the past two years. So far they’ve have failed to live up to that hype, especially Facebook Messenger (which carries big expectations). But Microsoft may have just done something that changes all that, especially for SMBs. The company just launched what it’s calling Microsoft Business Bots through…

Contributed by: Greg Sterling

May 18, 2017

Study: Tech Adoption Linked to Revenue Growth for Small Business

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From not having a website to using digital tools that analyze purchase behaviors, small and medium-sized businesses (SMBs) span the entire spectrum of digital adoption. However, in today’s market, effective usage of digital technologies is directly related to revenue growth. SMBs not engaging with tech are at risk of losing to those that are. A…

Contributed by: Joe Morsello

May 15, 2017

What Happens to Local AdTech in a Privacy-Focused World?

Depending on your circle at the marketing and tech cocktail party, adtech is either a fast-growing game changer, or a questionable technology with serious consequences. Interestingly, this debate is largely overlooked in local marketing circles where customer data is typically lauded as the perfect vehicle to scale local targeting. However, I recently interviewed a marketer…

Contributed by: Megan Hannay

May 8, 2017

Alexa, Cortana Devices Becoming Phones — to Call Local Businesses

It was inevitable that the digital assistant device in the kitchen or bedroom would become call-enabled. The implications are immediate and obvious: people will use them to make calls and connect to local businesses. This afternoon the Wall Street Journal reported that the rumored Amazon Echo with a touchscreen could debut as early as tomorrow….

Contributed by: Greg Sterling

May 1, 2017

Location Defines Us: How Mobile Data Is Transforming Marketing

A few weeks ago we wrote about how the latest comScore data show 69% of digital media time spent is now on mobile devices. Furthermore, last week Greg Sterling wrote about the IAB’s latest data showing that mobile now accounts for over 50% of digital ad spend. The shift to mobile has been rapid, but…

Contributed by: Joe Morsello

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