Technology

Archive for the ‘Technology’ Category

February 21, 2019

Survey: SMBs Believe Alexa Holds Most Voice-Marketing Potential

There are well over one billion devices featuring virtual/voice assistants. In the U.S. alone, 90.1 million adults utilize voice assistants monthly on their smartphones and 45.7 million on smart speakers, according to research from Voicebot.ai. Consumers are already using voice assistants to conduct searches and pre-purchase research. And though many brands have started to optimize…

Contributed by: Courtney Dobson

February 4, 2019

2019 Prediction: Location Services & Conversational Commerce

It’s Not Just Voice, it’s conversational commerce. Everyone is talking about voice. But voice’s popularity taps into a larger trend in marketing – the shift towards conversational commerce. Conversational commerce, through voice assistants and chatbots, streamlines the customer journey and eliminates friction. And as artificial intelligence improves, these conversational experiences will only get better and…

Contributed by: LSA Editors

January 28, 2019

On February 4, Google Will Start Intervening in SEM Campaigns

Last week an email went out to an undetermined number of paid-search marketers. It says, “Google Ads experts are identifying key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text” (see below). It was first publicized on…

Contributed by: Greg Sterling

January 28, 2019

2019 Predictions: Voice Will Become #1 Tool for Consumer Search

Voice assistants like Siri and Alexa are becoming the preferred search tool for consumers. In response to that, businesses will need to start adopting strategies to prepare for this shift in voice technology reliance. One strategy we predict will be implemented across brands is Voice Engine Optimization, which refers to a new content marketing strategy…

Contributed by: LSA Editors

January 11, 2019

Study: Now Nearly 120 Million Smart Speakers in U.S.

Since first becoming widely available to consumers in 2015 with the launch of Amazon’s Echo, the buzz surrounding smart speakers hasn’t slowed down. In fact, according to a recent report from NPR and Edison Research, it’s only continued to gain steam. The Smart Audio Report revealed that 21% of US adults (53 million) own a…

Contributed by: Courtney Dobson

January 7, 2019

What Do 100 Million Alexa Devices Mean for the Local Market?

Amazon’s Dave Limp revealed in an interview that the company had sold “more than 100 million” Alexa devices through the end of 2018. In August, the online publication The Information reported that internal Amazon documents reflected 50 million Echo device sales at that point. That’s 50 million Alexa devices sold in roughly four months. Ahead of…

Contributed by: Greg Sterling

December 18, 2018

Voice Search Readiness is Not an Option — It’s a Must

Voice search readiness is a concept that not many have embraced wholeheartedly yet, but that has to change. I understand that the idea of 50 percent of all searches being made by voice by 2020 can sound far-fetched — after all, how could consumers change their search patterns so much in a little over a year?…

Contributed by: Bernadette Coleman

November 20, 2018

Survey: SMBs Know They Need Tech but Struggle to Make Right Choices

Software reviews portal Capterra recently sponsored a survey of 715 small and medium-sized businesses (SMBs) to determine their attitudes toward technology investment and adoption. The survey, which included small and larger SMBs, showed that most are aware of the importance of new technology but many hesitate to invest, in part because of a fear of…

Contributed by: Greg Sterling

November 20, 2018

What Digital-first Agencies can Learn from Madison Avenue’s Failures

Digital is disrupting marketing. No big news there, right? Not for those of us working in digital and local marketing. But what’s most interesting to me is the tumult that digital is causing on Madison Avenue with traditional ad agencies — and what digital-first agencies can take from it. Namely, that technology and marketing are…

Contributed by: Florentin Rambaud

November 19, 2018

What Does the Next 20 Years of Internet Usage Look Like?

The latest Pew research related to US internet usage, device ownership and social media usage revealed very little activity. The most notable takeaway is that, compared to 2016, growth in these areas has stalled. The only exception being a 5% decline in desktop/laptop ownership and usage from 78% to 73%, and a 2% increase in…

Contributed by: Joe Morsello

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