Technology

Archive for the ‘Technology’ Category

April 24, 2019

SaaS for SMBs: PR Is the Same, but Valuations Have Radically Changed

I saw an ad this morning for SurePayroll, which triggered me to learn more about the company. I was intrigued because while I had heard of SurePayroll, I had not realized it was part of the larger, more established small business payroll company Paychex. I discovered that SurePayroll was acquired in 2010 by Paychex for…

Contributed by: Neal Polachek

April 22, 2019

Facebook Working on Digital Assistant Product 2.0

Late last year, Facebook announced it was entering the smart display hardware market with the release of its Portal devices. Portal, which relied on Alexa as its virtual assistant, was intended to compete with Google and Amazon smart speakers. But ongoing privacy issues led to lukewarm reviews and consumer response. Now the company is reportedly…

Contributed by: Courtney Dobson

March 18, 2019

Thinking of a Martech Partnership? Ask These Questions First

About half of global CEOs are going to pursue a strategic alliance to drive corporate growth or profitability. And that thirst for partnerships applies to the martech industry. I thought a lot about the role of partnerships in martech as I read Tiffani Bova’s Growth IQ, one of the best business books I’ve read in…

Contributed by: Jon Schepke

March 7, 2019

Voice Will Soon Be the Primary UI for Mobile Search

Voice is becoming the preferred way to interact with and control mobile devices. That’s according to a recent study from Stone Temple/Perficient Digital. The survey asked just over 1,700 US adults about their attitudes and behavior in connection with voice on mobile devices and virtual assistants. As a basic matter, the survey found that people were…

Contributed by: Greg Sterling

February 27, 2019

#LSA19: Demystifying the All-in-One Solution — Selling the Full Stack

Today at LSA 19 we had a breakout focused on how to sell full stack software solutions – those digital equivalents of a Swiss Army knife. The full stack concept makes a lot of sense, at least on paper. Why not make it easy for SMBs to run their business in the cloud with one…

Contributed by: Charles Laughlin

February 26, 2019

#LSA19: BIY, DIY, DIFM: Which Model Makes Sense and for Whom?

This panel featured some our industry’s favorite acronyms – Buy-it-Yourself (BIY), Do-it-Yourself (DIY) and Do-it-for-Me (DIFM). As an industry, we’re all trying to help small businesses succeed online, so how can we as technology and service providers best engage with our small business customers and get them more involved in their online presence? The session…

Contributed by: Jasmine de Guzman

February 21, 2019

Survey: SMBs Believe Alexa Holds Most Voice-Marketing Potential

There are well over one billion devices featuring virtual/voice assistants. In the U.S. alone, 90.1 million adults utilize voice assistants monthly on their smartphones and 45.7 million on smart speakers, according to research from Voicebot.ai. Consumers are already using voice assistants to conduct searches and pre-purchase research. And though many brands have started to optimize…

Contributed by: Courtney Dobson

February 4, 2019

2019 Prediction: Location Services & Conversational Commerce

It’s Not Just Voice, it’s conversational commerce. Everyone is talking about voice. But voice’s popularity taps into a larger trend in marketing – the shift towards conversational commerce. Conversational commerce, through voice assistants and chatbots, streamlines the customer journey and eliminates friction. And as artificial intelligence improves, these conversational experiences will only get better and…

Contributed by: LSA Editors

January 28, 2019

On February 4, Google Will Start Intervening in SEM Campaigns

Last week an email went out to an undetermined number of paid-search marketers. It says, “Google Ads experts are identifying key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text” (see below). It was first publicized on…

Contributed by: Greg Sterling

January 28, 2019

2019 Predictions: Voice Will Become #1 Tool for Consumer Search

Voice assistants like Siri and Alexa are becoming the preferred search tool for consumers. In response to that, businesses will need to start adopting strategies to prepare for this shift in voice technology reliance. One strategy we predict will be implemented across brands is Voice Engine Optimization, which refers to a new content marketing strategy…

Contributed by: LSA Editors

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