Technology

Archive for the ‘Technology’ Category

November 20, 2018

Survey: SMBs Know They Need Tech but Struggle to Make Right Choices

Software reviews portal Capterra recently sponsored a survey of 715 small and medium-sized businesses (SMBs) to determine their attitudes toward technology investment and adoption. The survey, which included small and larger SMBs, showed that most are aware of the importance of new technology but many hesitate to invest, in part because of a fear of…

Contributed by: Greg Sterling

November 20, 2018

What Digital-first Agencies can Learn from Madison Avenue’s Failures

Digital is disrupting marketing. No big news there, right? Not for those of us working in digital and local marketing. But what’s most interesting to me is the tumult that digital is causing on Madison Avenue with traditional ad agencies — and what digital-first agencies can take from it. Namely, that technology and marketing are…

Contributed by: Florentin Rambaud

November 19, 2018

What Does the Next 20 Years of Internet Usage Look Like?

The latest Pew research related to US internet usage, device ownership and social media usage revealed very little activity. The most notable takeaway is that, compared to 2016, growth in these areas has stalled. The only exception being a 5% decline in desktop/laptop ownership and usage from 78% to 73%, and a 2% increase in…

Contributed by: Joe Morsello

November 5, 2018

Study: Desire to Excel in CX Is Driving In-House MarTech Growth

According to chiefmartec.com’s MarTech Landscape infographic, there are almost 7,000 companies providing marketing technology in the market. This is a huge jump from the 150 listed companies in the 2011 version of the graphic. Globally, the MarTech industry is estimated to be a $100 billion market, with half of that concentrated in North America and…

Contributed by: Joe Morsello

October 31, 2018

Report: 54% of SMBs Are DIY-ing, but Larger SMBs More Likely to DIFM

For nearly 20 years there has been a heated debate about small businesses (SMBs), digital marketing and self service. The basic industry bias has always been that sales reps or some human involvement is required to close sales and that most SMBs won’t “self-serve.” There are still many people who would maintain that today. However,…

Contributed by: Greg Sterling

October 30, 2018

SMBs Don’t Want Calls & Probably Will Delete Your Emails. Now What?

The ease with which consumers can research a product, service or business has called into question long-standing sales tactics and philosophies. In many ways, modern consumers sell themselves and if a sales rep is part of the journey, he or she is merely to fulfill or close the sale. As it relates to SMBs, this…

Contributed by: Joe Morsello

October 24, 2018

Study: 70% Have Tried Voice Commands, but Only 33% Use Them Daily

In recent years, voice search has emerged as a convenient and useful technology for consumers within their daily lives. However, despite reports that smart speaker ownership is projected to reach 76.5 million in 2020, many consumers are hesitant to utilize voice commands regularly, according to recent data from Social Lens Research. The study revealed that…

Contributed by: Courtney Dobson

October 23, 2018

Q&A with David Mihm on Why He’s Joining ThriveHive

Earlier today ThriveHive and David Mihm announced that he would become the new VP of product strategy for the company. I’ve known David for years and consider him one of the most thoughtful people working in local arena. He’s also pretty independent. So, I was curious about what attracted him to ThriveHive and why he decided to take…

Contributed by: Greg Sterling

October 12, 2018

Google Analytics: From Digital Space to Physical Space

Everyone knows Google Analytics (GA). Since its launch 13 years ago following the takeover of Urchin by Google, GA has become a standard in website analytics. However, at the time of its launch, for many companies, having a website was already an end in itself. Companies focused on design to increase website retention (primarily intended…

Contributed by: Philippe Marty

October 3, 2018

Study: 47% of Consumers Think Technology Will Allow Companies to Customize Experiences

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Technology has laid the foundation for increased consumer expectations for things like product selection and availability, price, shipping and more. In fact, a staggering 88% of consumers expect their experiences with companies they use to continue improving in the future. A recent whitepaper from WE revealed what consumers expect technology to allow companies to do…

Contributed by: Courtney Dobson

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