Tech Adoption Index

Archive for the ‘Tech Adoption Index’ Category

August 10, 2017

‘Local Market Paradox’: Consumer Tech Changing, SMB Issues Persist

I recently spent about eight hours locked in a room with a bunch of local/SMB market veterans talking about what’s happening in the “local market.” That means different things depending on the context, but here it meant consumers and SMB marketers. What was fascinating to me about the discussion, among other things, was the contrast that…

Contributed by: Greg Sterling

August 9, 2017

Survey: 72% of SMB Amazon Prime Members Use it for Business

Digital technology and “the cloud” are transforming the way small businesses (SMBs) manage their operations. As one example, Amazon has started to disrupt the supply chain. According to a new LSA survey, roughly 70% of SMB respondents said they are members of Amazon Prime. Of those, 72% are using it to buy parts, products or…

Contributed by: Joe Morsello

July 31, 2017

YP Canada Says Goodbye to Julien Billot

YP Canada has parted ways with CEO Julien Billot amid concerns the company’s path to digital transformation has stalled, with digital growth not keeping pace with expectations. Billot’s departure was announced last week and CFO Ken Taylor was named interim CEO. No permanent replacement has yet been named. Robert MacLellan, Chairman of the Board of…

Contributed by: Charles Laughlin

July 31, 2017

On Target Podcast: “The Beginning of a Fascinating Ride”

Events in the tech world are increasingly validating the LSA’s decision to launch the Tech Adoption Index, an initiative that measures and analyzes the small business shift to the cloud to manage all aspects of their business operations. On this week’s On Target podcast (below), Charles Laughlin and Neal Polachek, the industry analysts working with…

Contributed by: Charles Laughlin

July 18, 2017

Google Pushes into HR Software Market with Hire

Google has pushed its way into the HR software space with Google Hire, a tool that helps SMBs recruit talent. The idea behind Hire is to give companies a platform for tracking progress in hiring a candidate — including email communications, interview notes, etc. With Hire, companies no longer have to manually track these details….

Contributed by: Charles Laughlin

July 12, 2017

Study: 22% of SMBs Use Cloud-Based Solutions for Marketing

Nearly half of small businesses have adopted cloud-based tools and many more will in the next 12 to 18 months. This shift to the cloud may be the most disruptive trend yet facing local marketing and media sellers. As it stands today, a new study found that 22% of SMBs are already making use of…

Contributed by: Joe Morsello

June 30, 2017