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Archive for the ‘Tech Adoption Index’ Category

December 14, 2017

Tech Adoption Index: New Study Points to Growing SMB MarTech Adoption

A new study on SMB adoption of marketing automation tools, commissioned by marketing automation firm ActiveCampaign, describes the progress from using email marketing (a requirement to participate in the survey) through CRM to marketing automation. The report of the survey’s findings asserts that marketing automation is the next area where SMBs will invest in marketing technology, based on…

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December 11, 2017

#CloudSummit: Small Business Perspectives on Cloud-Based Tech

In preparation for last week’s SMB Cloud Adoption Summit in San Francisco, we interviewed a handful of small-businesses owners to ask them about their use of cloud software to run their businesses. The idea was to provide an SMB voice to the event, as well as to bring to life some of the themes uncovered…

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December 11, 2017

#CloudSummit: Machine Learning & AI’s Impact on SMB Marketing

“If you don’t have a Machine Learning and AI slide in your investor deck, you are not getting funded,” SurePath Capital’s Mark McLeod told the SMB Cloud Summit audience last week, slightly tongue-in-cheek. Earlier in the day there was a discussion of how machine learning and AI would potentially impact the SMB marketing ecosystem. The…

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December 11, 2017

#CloudSummit: 4 Tactics for Winning in the SMB SaaS Space

Last week Kris Barton, Chief Product Officer for USA Today Networks and ReachLocal (a wholly owned subsidiary of Gannett), shared lessons learned at LSA’s 2017 SMB Cloud Summit regarding the SMB view of SaaS, media tactics, and other observations in serving a 15,000 plus SMB customer base. Looking at the SMB market’s evolution from a…

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December 11, 2017

#CloudSummit: GoDaddy Expanding Product Portfolio with Cloud-Tech

At the 2017 SMB Cloud Summit, GoDaddy’s SVP of Productivity, Irana Wasti, had an insightful conversation with Local Search Association’s VP of Strategy and Insights, Greg Sterling about the small business ecosystem. Specifically, they talked about the impact of mobile productivity applications on the SMB market and what GoDaddy is doing in this area. GoDaddy continues…

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December 8, 2017

#CloudSummit: How to Use Net Promoter Scores to Improve the Customer Experience

As a company selling to SMBs, if you’re not paying attention to your Net Promoter Score (NPS), then you’re missing on a critical lever to manage churn.  Dan Slagen, CMO of Alignable, walked through case studies yesterday at the LSA’s SMB Cloud Summit, showing how some companies have figured out how to actively use NPS…

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December 7, 2017

#CloudSummit: Cisco Explains How to Sell & Market SMB Cloud Services

Kicking off the LSA’s first SMB Cloud Summit, Jen Allen, who is the Go To Market Lead for the SMB Segment at Cisco, discussed the insights and findings from her research at Cisco on how to sell and market cloud-managed services to small businesses. The Evolving SMB Market SMB is a large segment that Jenn…

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December 7, 2017

#CloudSummit: SMB SaaS Disruption Comparable to Mobile’s Impact on Local Search

This morning in San Francisco at the SMB Cloud Summit, industry veteran and LSA Tech Adoption Index advisor Neal Polachek presented a forecast for the SMB software-as-a-service (SaaS) sector. One of the biggest takeaways was that SaaS adoption will be as potentially disruptive to the SMB market as smartphones were to local search. He started his discussion simply describing…

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December 7, 2017

Survey: Efficiency Driving SMB SaaS Adoption Not Cost Savings

Charles Laughlin lead off with the opening presentation for LSA’s Cloud Adoption Summit today in San Francisco. The title of the session was “SMB Cloud Shift: Why and So What?” He presented early data from LSA’s second SMB-SaaS adoption survey wave (n=1,000) and set the stage for the remaining sessions throughout the day by raising a number of…

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December 6, 2017

Study: 48% of SMBs Have Upgraded Computer Software in Past 2 Years

New digital technology and software are transforming all areas of business for SMBs. From fundamental things like digitizing business records, to more complex integrations like marketing automation, SMBs are embracing technology in meaningful ways. A new study shows that 48% of SMBs have upgraded to new software for business computer systems in the past two…

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