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Archive for the ‘Tech Adoption Index’ Category

December 11, 2017

#CloudSummit: Machine Learning & AI’s Impact on SMB Marketing

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“If you don’t have a Machine Learning and AI slide in your investor deck, you are not getting funded,” SurePath Capital’s Mark McLeod told the SMB Cloud Summit audience last week, slightly tongue-in-cheek. Earlier in the day there was a discussion of how machine learning and AI would potentially impact the SMB marketing ecosystem. The…

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December 11, 2017

#CloudSummit: 4 Tactics for Winning in the SMB SaaS Space

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Last week Kris Barton, Chief Product Officer for USA Today Networks and ReachLocal (a wholly owned subsidiary of Gannett), shared lessons learned at LSA’s 2017 SMB Cloud Summit regarding the SMB view of SaaS, media tactics, and other observations in serving a 15,000 plus SMB customer base. Looking at the SMB market’s evolution from a…

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December 11, 2017

#CloudSummit: GoDaddy Expanding Product Portfolio with Cloud-Tech

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At the 2017 SMB Cloud Summit, GoDaddy’s SVP of Productivity, Irana Wasti, had an insightful conversation with Local Search Association’s VP of Strategy and Insights, Greg Sterling about the small business ecosystem. Specifically, they talked about the impact of mobile productivity applications on the SMB market and what GoDaddy is doing in this area. GoDaddy continues…

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December 8, 2017

#CloudSummit: How to Use Net Promoter Scores to Improve the Customer Experience

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As a company selling to SMBs, if you’re not paying attention to your Net Promoter Score (NPS), then you’re missing on a critical lever to manage churn.  Dan Slagen, CMO of Alignable, walked through case studies yesterday at the LSA’s SMB Cloud Summit, showing how some companies have figured out how to actively use NPS…

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December 7, 2017

#CloudSummit: Cisco Explains How to Sell & Market SMB Cloud Services

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Kicking off the LSA’s first SMB Cloud Summit, Jen Allen, who is the Go To Market Lead for the SMB Segment at Cisco, discussed the insights and findings from her research at Cisco on how to sell and market cloud-managed services to small businesses. The Evolving SMB Market SMB is a large segment that Jenn…

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December 7, 2017

#CloudSummit: SMB SaaS Disruption Comparable to Mobile’s Impact on Local Search

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This morning in San Francisco at the SMB Cloud Summit, industry veteran and LSA Tech Adoption Index advisor Neal Polachek presented a forecast for the SMB software-as-a-service (SaaS) sector. One of the biggest takeaways was that SaaS adoption will be as potentially disruptive to the SMB market as smartphones were to local search. He started his discussion simply describing…

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December 7, 2017

Survey: Efficiency Driving SMB SaaS Adoption Not Cost Savings

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Charles Laughlin lead off with the opening presentation for LSA’s Cloud Adoption Summit today in San Francisco. The title of the session was “SMB Cloud Shift: Why and So What?” He presented early data from LSA’s second SMB-SaaS adoption survey wave (n=1,000) and set the stage for the remaining sessions throughout the day by raising a number of…

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December 6, 2017

Study: 48% of SMBs Have Upgraded Computer Software in Past 2 Years

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New digital technology and software are transforming all areas of business for SMBs. From fundamental things like digitizing business records, to more complex integrations like marketing automation, SMBs are embracing technology in meaningful ways. A new study shows that 48% of SMBs have upgraded to new software for business computer systems in the past two…

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November 29, 2017

SMB Market: How Will Machine Learning/AI Impact DIFM vs. DIY?

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One of the questions that intrigues me most these days is: how will machine learning and artificial intelligence impact small business marketing? That’s the subject of a panel I’m moderating at next week’s Cloud Adoption Summit, featuring iPromote, Facebook and Google. Will it primarily benefit marketing services providers who work with SMBs? Or will we…

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November 28, 2017

Cisco, FreshBooks, Facebook, Google to Speak at SMB Cloud Summit 12.7.17

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The speaker lineup for the 2017 SMB Cloud Adoption Summit in San Francisco next week features a diverse group of perspectives spanning everything from cloud accounting tech, to payments, to prominent advertising platforms like Facebook and Google. The lineup is reflective of an evolving SMB market. Today, competition for SMB spend comes from all angles….

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