Archive

Archive for the ‘Tech Adoption Index’ Category

February 19, 2018

Tech Adoption Index: Mobile App Usage is Driving the SMB Cloud Shift

An article in the Philadelphia Inquirer in some ways states the obvious when its says that Millennials and teens are rapidly moving away from cash and in the direction of payment apps like Venmo and CashApp. The article underscores a few key principals driving the Local Search Association’s Tech Adoption Index program, which is measuring the small business shift…

Contributed by:

Continue Reading »

February 19, 2018

Tech Adoption Index: Global Small Business IT Spending to Top $186 Billion in 2018

A new forecast from technology research firm IDC, projects that SMB IT spending will hit $600 billion in 2018 and reach nearly $700 billion by 2021 – growing at nearly 5% a year. According to the press release announcing the forecast, IDC divides the SMB market into two buckets: mid-sized and small. Mid-sized businesses (with employee size ranging from 101-999) will spend more than $400…

Contributed by:

Continue Reading »

February 15, 2018

Tech Adoption Index: Will Small Business Optimism Boost Cloud Tech, SaaS Adoption?

New data from the National Federation of Independent Businesses (NFIB) suggests small and medium sized businesses are optimistic about the state of the business climate. One key challenge SMBs face is finding qualified and skilled employees and with a tight labor market this is unlikely to change. Keep reading on TechAdoptionIndex.com….

Contributed by:

Continue Reading »

February 13, 2018

On Target: Zoho’s Raju Vegesna on Keeping it Simple for SMBs

Zoho is something of a anomaly in the cloud software space. Privately held, India-based Zoho has never raised a dime of outside money and it competes with some of the giants of the cloud, think Salesforce, Google, GoDaddy, etc. So how does Zoho break through and set itself apart? Part of the answer comes from Zoho’s embrace of the “business…

Contributed by:

Continue Reading »

February 6, 2018

Tech Adoption Index: Office Depot Sees Business Services as its Way Forward

Funny how the world evolves. Years ago when I was helping the team at The Kelsey Group, we used to talk and write about how the big box stores were destroying Main Street U.S.A. We debated and discussed how that disruption would impact the local media business. The thesis was that as Main Street’s Mom and Pop…

Contributed by:

Continue Reading »

February 2, 2018

Tech Adoption Index: SMB Market Defined by Galaxies, not Ecosystems

The collection of companies offering digital tools to small businesses either directly or via resellers is better described as a collection of galaxies than as an interconnected ecosystem. Such is the conclusion of Lorren Elkins, an executive with the software company Camilyo who is his spare time has amassed an impressive database of companies serving…

Contributed by:

Continue Reading »

January 30, 2018

Tech Adoption Index: Zoho Releases Bolster its “Business Operating System” Platform

Cloud software provider Zoho rolled out two product releases and one update today that advance its strategy of being a one-stop resource for businesses to run their operations entirely in the cloud. Today the company rolled out ZohoFlow, a drag and drop application that allows businesses to create workflows between business applications, which enables businesses to eliminate manual tasked from…

Contributed by:

Continue Reading »

January 29, 2018

Tech Adoption Index: Do SMBs Want All-in-One Cloud Solutions?

Companies selling digital solutions to small-businesses have long chased the notion that SMBs want sellers to “make it easy for them” and wrap up the media products they need into one turnkey solution. One payment and one dashboard where they can see how it’s all working. Ostensibly this is a win-win proposition. The seller gets a bigger sale…

Contributed by:

Continue Reading »

January 19, 2018

On Target: Irana Wasti Details SMB Opportunity for GoDaddy

Many companies selling tech to small businesses target larger and more established merchants. Not GoDaddy. The hosting and domain provider sees “nascent” businesses as its big opportunity. These “nascents” are the businesses that may only exist as a freelancing side hustle for a graphic designer with a day job, for example, or perhaps is just a business…

Contributed by:

Continue Reading »

January 11, 2018

On Target: The #CloudSummit and the State of SMB SaaS

Do small businesses really want all in one solutions for their small business apps? Or is this concept more for the benefit of SMB sellers looking to boost margins and reduce churn? Will AI/machine learning be the catalysts for development of a self-service sales platform that small businesses will actually use.  Are Internet service providers like Comcast going…

Contributed by:

Continue Reading »
Close

First Name

Last Name

Company Name

Email Address