As a company selling to SMBs, if you’re not paying attention to your Net Promoter Score (NPS), then you’re missing on a critical lever to manage churn. Dan Slagen, CMO of Alignable, walked through case studies yesterday at the LSA’s SMB Cloud Summit, showing how some companies have figured out how to actively use NPS…
Kicking off the LSA’s first SMB Cloud Summit, Jen Allen, who is the Go To Market Lead for the SMB Segment at Cisco, discussed the insights and findings from her research at Cisco on how to sell and market cloud-managed services to small businesses. The Evolving SMB Market SMB is a large segment that Jenn…
This morning in San Francisco at the SMB Cloud Summit, industry veteran and LSA Tech Adoption Index advisor Neal Polachek presented a forecast for the SMB software-as-a-service (SaaS) sector. One of the biggest takeaways was that SaaS adoption will be as potentially disruptive to the SMB market as smartphones were to local search. He started his discussion simply describing…
Charles Laughlin lead off with the opening presentation for LSA’s Cloud Adoption Summit today in San Francisco. The title of the session was “SMB Cloud Shift: Why and So What?” He presented early data from LSA’s second SMB-SaaS adoption survey wave (n=1,000) and set the stage for the remaining sessions throughout the day by raising a number of…
New digital technology and software are transforming all areas of business for SMBs. From fundamental things like digitizing business records, to more complex integrations like marketing automation, SMBs are embracing technology in meaningful ways. A new study shows that 48% of SMBs have upgraded to new software for business computer systems in the past two…
One of the questions that intrigues me most these days is: how will machine learning and artificial intelligence impact small business marketing? That’s the subject of a panel I’m moderating at next week’s Cloud Adoption Summit, featuring iPromote, Facebook and Google. Will it primarily benefit marketing services providers who work with SMBs? Or will we…
The speaker lineup for the 2017 SMB Cloud Adoption Summit in San Francisco next week features a diverse group of perspectives spanning everything from cloud accounting tech, to payments, to prominent advertising platforms like Facebook and Google. The lineup is reflective of an evolving SMB market. Today, competition for SMB spend comes from all angles….
Big companies, intimate event. LSA’s SMB Cloud Adoption Summit on December 7 in San Francisco will offer a rare opportunity for an intimate and penetrating discussion of the future of SMB marketing, with a provocative and diverse group of speakers and attendees. The venue, San Francisco’s The Laundry, is a gallery and hackathon space that will only accommodate about 100 attendees. It was chosen in…
Yesterday Charles Laughlin, Neal Polachek and I presented a webinar about the evolution of the SMB market and cloud services. Check it out here. LSA has also created a dedicated program (Tech Adoption Index) examining changes in the SMB market and the expanding scope of competition. Boundaries are dissolving and market sectors that were very separate before are increasingly…
Software-as-a-service (SaaS) tools are transforming how small businesses manage HR, payroll, marketing, finances, supply chain, customer engagement and more. New LSA data shows that this shift to “the cloud” is gaining momentum and all SMB marketing services providers will need to consider expanding their product portfolios in order to increase share of wallet and guard…
