Tech Adoption Index

Archive for the ‘Tech Adoption Index’ Category

February 15, 2018

Tech Adoption Index: Will Small Business Optimism Boost Cloud Tech, SaaS Adoption?

New data from the National Federation of Independent Businesses (NFIB) suggests small and medium sized businesses are optimistic about the state of the business climate. One key challenge SMBs face is finding qualified and skilled employees and with a tight labor market this is unlikely to change. Keep reading on TechAdoptionIndex.com….

Contributed by: Neal Polachek

February 13, 2018

On Target: Zoho’s Raju Vegesna on Keeping it Simple for SMBs

Zoho is something of a anomaly in the cloud software space. Privately held, India-based Zoho has never raised a dime of outside money and it competes with some of the giants of the cloud, think Salesforce, Google, GoDaddy, etc. So how does Zoho break through and set itself apart? Part of the answer comes from Zoho’s embrace of the “business…

Contributed by: Charles Laughlin

February 6, 2018

Tech Adoption Index: Office Depot Sees Business Services as its Way Forward

Funny how the world evolves. Years ago when I was helping the team at The Kelsey Group, we used to talk and write about how the big box stores were destroying Main Street U.S.A. We debated and discussed how that disruption would impact the local media business. The thesis was that as Main Street’s Mom and Pop…

Contributed by: Neal Polachek

February 2, 2018

Tech Adoption Index: SMB Market Defined by Galaxies, not Ecosystems

SMB_Marketing_Universe_Blog_Slideshow_622px

The collection of companies offering digital tools to small businesses either directly or via resellers is better described as a collection of galaxies than as an interconnected ecosystem. Such is the conclusion of Lorren Elkins, an executive with the software company Camilyo who is his spare time has amassed an impressive database of companies serving…

Contributed by: Charles Laughlin

January 30, 2018

Tech Adoption Index: Zoho Releases Bolster its “Business Operating System” Platform

Cloud software provider Zoho rolled out two product releases and one update today that advance its strategy of being a one-stop resource for businesses to run their operations entirely in the cloud. Today the company rolled out ZohoFlow, a drag and drop application that allows businesses to create workflows between business applications, which enables businesses to eliminate manual tasked from…

Contributed by: Charles Laughlin

January 29, 2018

Tech Adoption Index: Do SMBs Want All-in-One Cloud Solutions?

Companies selling digital solutions to small-businesses have long chased the notion that SMBs want sellers to “make it easy for them” and wrap up the media products they need into one turnkey solution. One payment and one dashboard where they can see how it’s all working. Ostensibly this is a win-win proposition. The seller gets a bigger sale…

Contributed by: Charles Laughlin

January 19, 2018

On Target: Irana Wasti Details SMB Opportunity for GoDaddy

Many companies selling tech to small businesses target larger and more established merchants. Not GoDaddy. The hosting and domain provider sees “nascent” businesses as its big opportunity. These “nascents” are the businesses that may only exist as a freelancing side hustle for a graphic designer with a day job, for example, or perhaps is just a business…

Contributed by: Charles Laughlin

January 11, 2018

On Target: The #CloudSummit and the State of SMB SaaS

Do small businesses really want all in one solutions for their small business apps? Or is this concept more for the benefit of SMB sellers looking to boost margins and reduce churn? Will AI/machine learning be the catalysts for development of a self-service sales platform that small businesses will actually use. Are Internet service providers like Comcast going…

Contributed by: Charles Laughlin

December 14, 2017

Tech Adoption Index: New Study Points to Growing SMB MarTech Adoption

ActiveCampaignMarTechReport_Blog_Slideshow_622px

A new study on SMB adoption of marketing automation tools, commissioned by marketing automation firm ActiveCampaign, describes the progress from using email marketing (a requirement to participate in the survey) through CRM to marketing automation. The report of the survey’s findings asserts that marketing automation is the next area where SMBs will invest in marketing technology, based on…

Contributed by: Charles Laughlin

Archive

Archive for the ‘Tech Adoption Index’ Category

Popular Posts

Archive