Tech Adoption Index

Archive for the ‘Tech Adoption Index’ Category

August 20, 2018

New Tech Adoption Index Podcast: “Humans Aren’t Resources”

Gusto is one of the most celebrated business operating in the small business cloud software space, having raised more than $300 million to date and generating ample press for its approach to disrupting the payroll and HR space. Last week we visited Gusto’s impressive new offices in San Francisco’s waterfront to sit down with the HR startup’s…

Contributed by: LSA Editors

July 30, 2018

New Tech Adoption Index Podcast: “Age is a Moving Target”

What happens when the 50-plus crowd leaves the corporate world and either starts or acquires small businesses? Will their adoption of cloud technology to run these businesses be more like older owners of existing small businesses, who tend to be reluctant to move their business operations to the cloud? Or will their behavior be more…

Contributed by: LSA Editors

July 16, 2018

New Tech Adoption Index Podcast: “There Must Be an App for That”

The Above the Cloud podcast is back this week with a new episode featuring Josh May, co-founder & CEO of POWr, a San Francisco based start-up that builds website plug ins for self-service website users, mostly small business owners. Josh sees POWr’s role as helping SMBs make their sites more competitive with big businesses. Josh started his…

Contributed by: LSA Editors

April 26, 2018

Square Buys Weebly for $365 Million to Offer Websites to SMBs (+ More)

Square is buying website creator Weebly. Weebly has free and paid website products. The transaction is valued at $365 million, comprised of a mix of cash and Square stock. Square said in its press release that it will now be able to offer “one cohesive solution to start or grow an omnichannel business”: Today, it…

Contributed by: Greg Sterling

April 20, 2018

Amazon: 100M Prime Members, More than 300K SMBs Selling on Platform

Now widely reported, Amazon for the first time disclosed how many Prime members it has around the world — more than 100 million. It didn’t provide a regional breakdown but third party estimates suggest the bulk of Prime subscribers are in North America. The number was presented in a shareholder letter (.pdf) filed with the Securities and Exchange Commission:…

Contributed by: Greg Sterling

April 16, 2018

Podcast: Talking SMB Sales with Cisco’s Jenn Allen

Jenn Allen believes most tech companies are getting it wrong when selling to “cloud native” small businesses. And getting it right is important, given we’re looking at a pretty rapid transition from older to younger business owners in the coming years as Baby Boomers set to hit retirement age at a 10,000 per day clip…

Contributed by: Charles Laughlin

April 11, 2018

Six Principles Driving the Tech Adoption Index

About a year and a half ago we developed a set of six principles that served as the foundation for what would become the Tech Adoption Index. These principles were the reasons we believed the small business shift to the cloud would become the biggest game changer since SMBs started building websites and shifting their media spend…

Contributed by: Charles Laughlin

March 13, 2018

Why Did WeWork Buy SEO Firm Conductor & Why Should You Care?

Last week WeWork acquired digital marketing firm Conductor. After it happened I got a number of informal messages like: WeWork + conductor, make sense? Many people were surprised by the move, and from a distance it’s initially confusing potentially. WeWork rents office space; Conductor manages digital marketing and SEO for enterprises. These two functions seem relatively distant from…

Contributed by: Greg Sterling

March 7, 2018

Study: 29% of SMBs Have Adopted Cloud-Based Tech to Help Run Their Business

Cloud-based technology, software as a service (SaaS) and other digital platforms are revolutionizing how businesses big and small manage everything from HR and payroll to marketing and supply chain. As these technologies “flow downstream” and become more affordable/available, small businesses are beginning to adopt these technologies. The 2017 Tech Adoption Index Survey revealed that roughly…

Contributed by: Joe Morsello

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