Tech Adoption Index

Archive for the ‘Tech Adoption Index’ Category

April 16, 2018

Podcast: Talking SMB Sales with Cisco’s Jenn Allen

Jenn Allen believes most tech companies are getting it wrong when selling to “cloud native” small businesses. And getting it right is important, given we’re looking at a pretty rapid transition from older to younger business owners in the coming years as Baby Boomers set to hit retirement age at a 10,000 per day clip…

Contributed by: Charles Laughlin

April 11, 2018

Six Principles Driving the Tech Adoption Index

About a year and a half ago we developed a set of six principles that served as the foundation for what would become the Tech Adoption Index. These principles were the reasons we believed the small business shift to the cloud would become the biggest game changer since SMBs started building websites and shifting their media spend…

Contributed by: Charles Laughlin

March 13, 2018

Why Did WeWork Buy SEO Firm Conductor & Why Should You Care?

Last week WeWork acquired digital marketing firm Conductor. After it happened I got a number of informal messages like: WeWork + conductor, make sense? Many people were surprised by the move, and from a distance it’s initially confusing potentially. WeWork rents office space; Conductor manages digital marketing and SEO for enterprises. These two functions seem relatively distant from…

Contributed by: Greg Sterling

March 7, 2018

Study: 29% of SMBs Have Adopted Cloud-Based Tech to Help Run Their Business

Cloud-based technology, software as a service (SaaS) and other digital platforms are revolutionizing how businesses big and small manage everything from HR and payroll to marketing and supply chain. As these technologies “flow downstream” and become more affordable/available, small businesses are beginning to adopt these technologies. The 2017 Tech Adoption Index Survey revealed that roughly…

Contributed by: Joe Morsello

February 19, 2018

Tech Adoption Index: Mobile App Usage is Driving the SMB Cloud Shift

An article in the Philadelphia Inquirer in some ways states the obvious when its says that Millennials and teens are rapidly moving away from cash and in the direction of payment apps like Venmo and CashApp. The article underscores a few key principals driving the Local Search Association’s Tech Adoption Index program, which is measuring the small business shift…

Contributed by: Neal Polachek

February 19, 2018

Tech Adoption Index: Global Small Business IT Spending to Top $186 Billion in 2018

A new forecast from technology research firm IDC, projects that SMB IT spending will hit $600 billion in 2018 and reach nearly $700 billion by 2021 – growing at nearly 5% a year. According to the press release announcing the forecast, IDC divides the SMB market into two buckets: mid-sized and small. Mid-sized businesses (with employee size ranging from 101-999) will spend more than $400…

Contributed by: Neal Polachek

February 15, 2018

Tech Adoption Index: Will Small Business Optimism Boost Cloud Tech, SaaS Adoption?

New data from the National Federation of Independent Businesses (NFIB) suggests small and medium sized businesses are optimistic about the state of the business climate. One key challenge SMBs face is finding qualified and skilled employees and with a tight labor market this is unlikely to change. Keep reading on TechAdoptionIndex.com….

Contributed by: Neal Polachek

February 13, 2018

On Target: Zoho’s Raju Vegesna on Keeping it Simple for SMBs

Zoho is something of a anomaly in the cloud software space. Privately held, India-based Zoho has never raised a dime of outside money and it competes with some of the giants of the cloud, think Salesforce, Google, GoDaddy, etc. So how does Zoho break through and set itself apart? Part of the answer comes from Zoho’s embrace of the “business…

Contributed by: Charles Laughlin

February 6, 2018

Tech Adoption Index: Office Depot Sees Business Services as its Way Forward

Funny how the world evolves. Years ago when I was helping the team at The Kelsey Group, we used to talk and write about how the big box stores were destroying Main Street U.S.A. We debated and discussed how that disruption would impact the local media business. The thesis was that as Main Street’s Mom and Pop…

Contributed by: Neal Polachek

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