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Archive for the ‘Tech Adoption Index’ Category

November 9, 2018

Tech Adoption Summit 2018: What Does the C in CRM Stand For?

CRM gears

Enterprise companies manage relationships. Small and local businesses have relationships — and they hinge on being able to track and understand conversations. That was a key point of Broadly CEO and Co-founder Josh Melick’s Headline Talk during LSA’s Tech Adoption Summit 2018. Melick went on to say that innovators often forget that small businesses are unique,…

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November 9, 2018

After 20 Years of Hard SAAS Lessons, Verizon-Owned Yahoo Small Business Primed for Growth

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Responding to session interviewer Greg Sterling during a fireside chat at the Tech Adoption Summit today, Kushagra Shrivastava, Managing Director for Yahoo Small Business, talked about how Yahoo Small Business has evolved over the past 20 years. While giving a nod to competitive pressures brought by new products coming to market, he added that there…

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November 7, 2018

SMB Panel: The Demand for Service and the Problem of Scale

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After another successful SMB digital marketing bootcamp yesterday at Yelp’s San Francisco office, we kicked off the Tech Adoption Summit, which continues today, with a presentation of new data on small business technology adoption. That was followed by a panel discussion of small business owners. The panel included the owner of a multiple office dental…

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October 23, 2018

Q&A with David Mihm on Why He’s Joining ThriveHive

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Earlier today ThriveHive and David Mihm announced that he would become the new VP of product strategy for the company. I’ve known David for years and consider him one of the most thoughtful people working in local arena. He’s also pretty independent. So, I was curious about what attracted him to ThriveHive and why he decided to take…

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October 17, 2018

The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit

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We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey tracks the shift of local businesses to cloud-based services across multiple operational categories and verticals. The data will be presented at LSA’s upcoming Tech Adoption Summit in San Francisco on November 6 – 7. Anyone selling services into the small business market should attend. We…

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October 10, 2018

Facebook Goes After the SMB Long Tail with ‘Consultants’ and ‘Pros’

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Today in New York Facebook held its Global Partner Summit. There were a number of announcements coming out of the event: Creative Compass (tool to measure the impact of ad creative) New Marketing Partner categories: Facebook Marketing Consultants and Facebook Pros It’s the latter two announcements that are most relevant to this blog. Marketing Consultants are individuals…

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September 26, 2018

Survey: 31% of SMBs Still Using ‘Paper’ to Manage Customer Info.

CRM gears

This week Salesforce is holding its massive developer and partner conference Dreamforce in San Francisco. In conjunction with the event, the company has released a survey (reg. required) of 490 small and medium size business owners (SMBs). It explores technology adoption and other issues. The surveyed SMBs range in headcount from 2 to 199. Many of the findings are segmented into…

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August 21, 2018

There Are Still 6 More LSA Events in 2018

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With four months left in the year, our event schedule is still going strong. We had great shows in Chicago (LSA18 and MarketingBitz Bootcamp) and London (Place Conference), and have six more events before the end of the year. Whatever you’re looking to do (network, learn, partner, sponsor, exhibit, etc.), there is likely an event…

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August 20, 2018

New Tech Adoption Index Podcast: “Humans Aren’t Resources”

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Gusto is one of the most celebrated business operating in the small business cloud software space, having raised more than $300 million to date and generating ample press for its approach to disrupting the payroll and HR space. Last week we visited Gusto’s impressive new offices in San Francisco’s waterfront to sit down with the HR startup’s…

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July 30, 2018

New Tech Adoption Index Podcast: “Age is a Moving Target”

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What happens when the 50-plus crowd leaves the corporate world and either starts or acquires small businesses? Will their adoption of cloud technology to run these businesses be more like older owners of existing small businesses, who tend to be reluctant to move their business operations to the cloud? Or will their behavior be more…

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