Tech Adoption Index

Archive for the ‘Tech Adoption Index’ Category

April 1, 2019

New Tech Adoption Index Podcast: “Happiness and Efficiency in the Workplace,” featuring 7Shifts

Jordan Boesch got the idea to build a great software product from watching his dad struggle with a combination of excel spreadsheets and sticky notes to juggle the employee schedules at the Quiznos franchises he ran in Saskatchewan. This week’s Above the Cloud podcast features an in-depth conversation with Jordan about how he took his…

Contributed by: LSA Editors

March 13, 2019

New Tech Adoption Index Podcast: “Think Like an App,” Featuring Neal Polachek

A while back LocaliQ asked my colleague Neal Polachek to develop a talk for small businesses that would fit into its Growth Lab initiative. Something to help small businesses stay ahead of the curve. Neal landed on an idea. What if small businesses adapted how they run their businesses to emulate the customer experiences that have become…

Contributed by: LSA Editors

March 8, 2019

New Tech Adoption Index Podcast: “Glengarry Glen George,” Featuring George Leith

No matter where George Leith is in the world, he rises at 4 a.m. to hit the gym. And it’s often well into the wee hours before he winds down his last call of the day. Half measures aren’t really his thing. George runs sales at Vendasta, a white label digital marketing software company based in…

Contributed by: LSA Editors

February 27, 2019

#LSA19: Demystifying the All-in-One Solution — Selling the Full Stack

Today at LSA 19 we had a breakout focused on how to sell full stack software solutions – those digital equivalents of a Swiss Army knife. The full stack concept makes a lot of sense, at least on paper. Why not make it easy for SMBs to run their business in the cloud with one…

Contributed by: Charles Laughlin

February 26, 2019

#LSA19: BIY, DIY, DIFM: Which Model Makes Sense and for Whom?

This panel featured some our industry’s favorite acronyms – Buy-it-Yourself (BIY), Do-it-Yourself (DIY) and Do-it-for-Me (DIFM). As an industry, we’re all trying to help small businesses succeed online, so how can we as technology and service providers best engage with our small business customers and get them more involved in their online presence? The session…

Contributed by: Jasmine de Guzman

February 8, 2019

Tech Adoption Summit: Conference Video — Building a Challenger Brand

One of the most popular sessions at last year’s Tech Adoption Summit event in San Francisco featured Tolithia Kornweibel, head of marketing at Gusto, giving a talk about how the upstart SaaS company has staked out a promising niche in providing small businesses with cloud tools for handling payroll and HR. San Francisco-based Gusto currently has about 60,000 customers…

Contributed by: LSA Editors

February 7, 2019

Tech Adoption Summit: Conference Video — The Case for Product-Driven Marketing

We’re in the process of digging into the video vault from last year’s Tech Adoption Summit, held November 7 at a tiny, quirky venue in San Francisco’s Mission District. It was a packed day spent geeking out on the things that drive the small-business SaaS industry — creating compelling brands and customer experiences, building great…

Contributed by: LSA Editors

January 18, 2019

Replay: Overcoming the All-in-One Sales Challenge

There’s a great deal of buzz being generated regarding the difficulties of selling all-in-one digital marketing solutions to SMBs (small businesses). The challenge lies in showcasing the value of a full-stack solution to these SMB customers without complicating the landscape further. During a recent LSA webinar, Charles Laughlin of LSA’s Tech Adoption Index and Ziv…

Contributed by: Courtney Dobson

December 4, 2018

New Tech Adoption Index Podcast: “No One Wants to Make the Wrong Decision”

Our latest episode of the Above the Cloud podcast series features an interview with Mark Canon, a longtime local search/SMB software exec who is currently chairman of Boomtime. Today when he isn’t creating art at his New Mexico studio Mark is thinking deeply about how to master B2B sales in an era where sales cycles keep getting…

Contributed by: Courtney Dobson

November 20, 2018

Survey: SMBs Know They Need Tech but Struggle to Make Right Choices

Software reviews portal Capterra recently sponsored a survey of 715 small and medium-sized businesses (SMBs) to determine their attitudes toward technology investment and adoption. The survey, which included small and larger SMBs, showed that most are aware of the importance of new technology but many hesitate to invest, in part because of a fear of…

Contributed by: Greg Sterling

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