Tech Adoption Index

Archive for the ‘Tech Adoption Index’ Category

March 8, 2019

New Tech Adoption Index Podcast: “Glengarry Glen George,” Featuring George Leith

No matter where George Leith is in the world, he rises at 4 a.m. to hit the gym. And it’s often well into the wee hours before he winds down his last call of the day. Half measures aren’t really his thing. George runs sales at Vendasta, a white label digital marketing software company based in…

Contributed by: LSA Editors

February 27, 2019

#LSA19: Demystifying the All-in-One Solution — Selling the Full Stack

Today at LSA 19 we had a breakout focused on how to sell full stack software solutions – those digital equivalents of a Swiss Army knife. The full stack concept makes a lot of sense, at least on paper. Why not make it easy for SMBs to run their business in the cloud with one…

Contributed by: Charles Laughlin

February 26, 2019

#LSA19: BIY, DIY, DIFM: Which Model Makes Sense and for Whom?

This panel featured some our industry’s favorite acronyms – Buy-it-Yourself (BIY), Do-it-Yourself (DIY) and Do-it-for-Me (DIFM). As an industry, we’re all trying to help small businesses succeed online, so how can we as technology and service providers best engage with our small business customers and get them more involved in their online presence? The session…

Contributed by: Jasmine de Guzman

February 8, 2019

Tech Adoption Summit: Conference Video — Building a Challenger Brand

One of the most popular sessions at last year’s Tech Adoption Summit event in San Francisco featured Tolithia Kornweibel, head of marketing at Gusto, giving a talk about how the upstart SaaS company has staked out a promising niche in providing small businesses with cloud tools for handling payroll and HR. San Francisco-based Gusto currently has about 60,000 customers…

Contributed by: LSA Editors

February 7, 2019

Tech Adoption Summit: Conference Video — The Case for Product-Driven Marketing

We’re in the process of digging into the video vault from last year’s Tech Adoption Summit, held November 7 at a tiny, quirky venue in San Francisco’s Mission District. It was a packed day spent geeking out on the things that drive the small-business SaaS industry — creating compelling brands and customer experiences, building great…

Contributed by: LSA Editors

January 18, 2019

Replay: Overcoming the All-in-One Sales Challenge

There’s a great deal of buzz being generated regarding the difficulties of selling all-in-one digital marketing solutions to SMBs (small businesses). The challenge lies in showcasing the value of a full-stack solution to these SMB customers without complicating the landscape further. During a recent LSA webinar, Charles Laughlin of LSA’s Tech Adoption Index and Ziv…

Contributed by: Courtney Dobson

December 4, 2018

New Tech Adoption Index Podcast: “No One Wants to Make the Wrong Decision”

Our latest episode of the Above the Cloud podcast series features an interview with Mark Canon, a longtime local search/SMB software exec who is currently chairman of Boomtime. Today when he isn’t creating art at his New Mexico studio Mark is thinking deeply about how to master B2B sales in an era where sales cycles keep getting…

Contributed by: Courtney Dobson

November 20, 2018

Survey: SMBs Know They Need Tech but Struggle to Make Right Choices

Software reviews portal Capterra recently sponsored a survey of 715 small and medium-sized businesses (SMBs) to determine their attitudes toward technology investment and adoption. The survey, which included small and larger SMBs, showed that most are aware of the importance of new technology but many hesitate to invest, in part because of a fear of…

Contributed by: Greg Sterling

November 19, 2018

New Tech Adoption Index Podcast: “Selling to SMBs is Hard” Featuring Ted Paff

The latest Tech Adoption Index podcast is a combination clinic and therapy session for anyone who has ever tried to build software products for small businesses. At the recent Tech Adoption Summit in San Francisco, Neal Polachek interviewed Ted Paff, a former VC turned entrepreneur who founded Customer Lobby in 2007 and sold it in 2017. Today, when Ted isn’t…

Contributed by: LSA Editors

November 12, 2018

Tech Adoption Summit 2018: Some New Perspective on the SMB Landscape

What makes building and selling innovation to small, local businesses so challenging? Bob Yakominich – Broadly’s Vice President of Sales and a veteran of American Express, Zip and CitySearch, among others – joined the Tech Adoption Summit to share some perspective. Unlike enterprise companies, SMB owners wear many different hats — they work both in the…

Contributed by: Leslie Hobbs

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