Tech Adoption Index

Archive for the ‘Tech Adoption Index’ Category

December 4, 2018

New Tech Adoption Index Podcast: “No One Wants to Make the Wrong Decision”

Our latest episode of the Above the Cloud podcast series features an interview with Mark Canon, a longtime local search/SMB software exec who is currently chairman of Boomtime. Today when he isn’t creating art at his New Mexico studio Mark is thinking deeply about how to master B2B sales in an era where sales cycles keep getting…

Contributed by: Courtney Dobson

November 20, 2018

Survey: SMBs Know They Need Tech but Struggle to Make Right Choices

Software reviews portal Capterra recently sponsored a survey of 715 small and medium-sized businesses (SMBs) to determine their attitudes toward technology investment and adoption. The survey, which included small and larger SMBs, showed that most are aware of the importance of new technology but many hesitate to invest, in part because of a fear of…

Contributed by: Greg Sterling

November 19, 2018

New Tech Adoption Index Podcast: “Selling to SMBs is Hard” Featuring Ted Paff

The latest Tech Adoption Index podcast is a combination clinic and therapy session for anyone who has ever tried to build software products for small businesses. At the recent Tech Adoption Summit in San Francisco, Neal Polachek interviewed Ted Paff, a former VC turned entrepreneur who founded Customer Lobby in 2007 and sold it in 2017. Today, when Ted isn’t…

Contributed by: LSA Editors

November 12, 2018

Tech Adoption Summit 2018: Some New Perspective on the SMB Landscape

What makes building and selling innovation to small, local businesses so challenging? Bob Yakominich – Broadly’s Vice President of Sales and a veteran of American Express, Zip and CitySearch, among others – joined the Tech Adoption Summit to share some perspective. Unlike enterprise companies, SMB owners wear many different hats — they work both in the…

Contributed by: Leslie Hobbs

November 9, 2018

Tech Adoption Summit 2018: What Does the C in CRM Stand For?

Enterprise companies manage relationships. Small and local businesses have relationships — and they hinge on being able to track and understand conversations. That was a key point of Broadly CEO and Co-founder Josh Melick’s Headline Talk during LSA’s Tech Adoption Summit 2018. Melick went on to say that innovators often forget that small businesses are unique,…

Contributed by: Leslie Hobbs

November 9, 2018

After 20 Years of Hard SAAS Lessons, Verizon-Owned Yahoo Small Business Primed for Growth

Responding to session interviewer Greg Sterling during a fireside chat at the Tech Adoption Summit today, Kushagra Shrivastava, Managing Director for Yahoo Small Business, talked about how Yahoo Small Business has evolved over the past 20 years. While giving a nod to competitive pressures brought by new products coming to market, he added that there…

Contributed by: Dan Breeden

November 7, 2018

SMB Panel: The Demand for Service and the Problem of Scale

After another successful SMB digital marketing bootcamp yesterday at Yelp’s San Francisco office, we kicked off the Tech Adoption Summit, which continues today, with a presentation of new data on small business technology adoption. That was followed by a panel discussion of small business owners. The panel included the owner of a multiple office dental…

Contributed by: Greg Sterling

October 23, 2018

Q&A with David Mihm on Why He’s Joining ThriveHive

Earlier today ThriveHive and David Mihm announced that he would become the new VP of product strategy for the company. I’ve known David for years and consider him one of the most thoughtful people working in local arena. He’s also pretty independent. So, I was curious about what attracted him to ThriveHive and why he decided to take…

Contributed by: Greg Sterling

October 17, 2018

The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit

We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey tracks the shift of local businesses to cloud-based services across multiple operational categories and verticals. The data will be presented at LSA’s upcoming Tech Adoption Summit in San Francisco on November 6 – 7. Anyone selling services into the small business market should attend. We…

Contributed by: Greg Sterling

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