Social Media

Archive for the ‘Social Media’ Category

August 15, 2018

Survey: 72% Want Discounts on Social Media, 18% of Marketers Prioritize this Content

While businesses big and small recognize the importance of social media for engaging with new and existing customers, many aren’t doing so effectively. An example of this comes in the form of social content. New research suggests a disconnect between the types of content marketers prioritize and the content consumers want. A new Sprout Social…

Contributed by: Courtney Dobson

July 24, 2018

Survey: SEO Least Popular Strategy for Enterprise Digital Marketers

Search engine optimization (SEO) has evolved over the years, with many people pronouncing it “dead” periodically. Regardless of the label we use, digital presence management and optimization for search remains a critical marketing tactic. In the past 20 years SEO has dramatically changed and become more complex as the market has shifted. Maybe the term itself is somewhat outdated. But…

Contributed by: Greg Sterling

July 18, 2018

Facebook Announces Multi-City ‘Keep It Local’ Campaign Celebrating SMBs

Facebook is announcing a new multi-channel marketing campaign called “Keep It Local,” which focuses on the role of small businesses in local communities. It also doubles as a promotion for Facebook marketing tools and services. The company says the campaign will “run for eight weeks in four US cities in Columbus, Nashville, San Diego and Sacramento,…

Contributed by: Greg Sterling

June 1, 2018

Replay: The Secret to AdWords, Facebook & Display ROI – Inbound Calls

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With widespread smartphone adoption and mobile advertising budgets that followed, billions of calls to U.S. businesses are being generated from this online activity. Yet amazingly, many marketers still aren’t optimizing AdWords, Facebook, and display campaigns correctly to drive calls. During a recent webinar, Blair Symes of DialogTech explored how to take the same data-driven approach…

Contributed by: Joe Morsello

May 29, 2018

Study: Nearly 2 in 3 Facebook Users Visit Local Business or Event Pages Weekly

Prior to the digital era, it was difficult for local businesses to connect, in real-time, with customers outside of inbound calls and store visits. With consumer adoption of mobile phones and the widespread usage of social media sites like Facebook, local marketers have a variety of new ways to actively reach and engage consumers. A…

Contributed by: Courtney Dobson

May 2, 2018

#LSA18: Local-Social Engagement Strategies for Brands

It’s no secret that the social media landscape, especially for multi-location brands, has changed rapidly in recent years. With the focus on hyper-local messaging and presence versus that at the corporate/national level, brands looking to make authentic connections with their target consumers, especially with the intent to increase revenue and manage reputation, must adapt in…

Contributed by: Will Price

April 30, 2018

#LSA18: Recap of Local SEO & Social Workshop

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To kick off LSA18, the Local SEO and Social Workshop focused on the latest tactical and best practices on a range of topics critical to marketers representing multi-location brands or local businesses. Speakers included: Here are some important takeaways from each session: Knowledge Panel Tsunami: What Google Updates Mean for Your Customers (Mihm, Blumenthal) The…

Contributed by: Courtney Dobson

April 17, 2018

LSA18: The Starbucks Snafu & the Art of Local Conversation Management

One of the hallmarks of the post-2016 election marketing environment is the polarization and politicization of everything. Just the latest example of this is the recent mishap involving the arrest of two black men at a Starbucks in Philadelphia who were allegedly “trespassing.” The local store manager called the police on the men, who were waiting…

Contributed by: Greg Sterling

March 21, 2018

Study: 71% in U.S. Access Social Media at Least Once a Month

A 2016 study found that the average internet user has roughly seven social accounts. Social media has grown to be one of the primary forms of digital marketing, with social ad spending expected to reach over $26 trillion in 2018. Social’s influence on the path to purchase is well known, but it appears user growth…

Contributed by: Courtney Dobson

March 7, 2018

OnTarget: GotU’s Lorenzo Pireddu on Facebook, SMBs and the Future

GotU is one of Facebook’s premier marketing partners. The company works with agencies and media publishers who sell Facebook advertising to small businesses. In the latest OnTarget podcast I discuss a range of Facebook-related topics with GotU‘s Lorenzo Pireddu. Among the questions and topics we explore are: The gap between Facebook’s active local Pages (65 –…

Contributed by: Greg Sterling

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