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Archive for the ‘Social Media’ Category

September 21, 2018

Study: Consumers Expect a Review Response within 24 Hours

Two recent studies give us further evidence of reputation a best practice: responding to consumer reviews within a day. An analysis of reviews and response patterns on TripAdvisor found that hotels responding to reviews saw an increase in the number of reviews they received overall as well as a boost in their actual ratings. The authors found that…

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August 31, 2018

New Report: A Guide to Facebook Marketing for Multi-Location Brands

Even with recent data and political controversies, Facebook remains an incredibly useful tool for brands to communicate with their target audiences. And, despite recent algorithm changes that have made it difficult for brand’s ad content to show up in user’s News Feeds, there is still an abundance of ways to reach and engage with consumers…

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August 30, 2018

Facebook Removes 5,000 Targeting Options

In April, Facebook shared that it sought to improve its ad platform following alleged misuse that involved discrimination. The company has recently announced updates to its ad targeting tools designed to defend people against such discrimination. Facebook has removed more than 5,000 targeting options, including limiting an advertiser’s ability to eliminate audiences based on factors…

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August 24, 2018

Replay: How Brands Win in Facebook’s New Local-First World

Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. Data show brands will see more engagement and organic reach with a local strategy than with a single, corporate account. But the two strategies are complementary. During a recent webinar, SOCi‘s CMO Monica Ho…

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August 16, 2018

Study: What 8.5B Impressions, 93M Clicks Say about Digital Ad Performance

A new digital advertising benchmark study from AdStage analyzed 8.5 billion impressions and 93 million clicks on digital ads across Google (search and display), Facebook (Newsfeed), Instagram, LinkedIn, Twitter, Bing and YouTube. The findings identify the channels that are best for driving actions and/or for keeping costs down. The average cost per click (CPC) from…

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August 15, 2018

Survey: 72% Want Discounts on Social Media, 18% of Marketers Prioritize this Content

While businesses big and small recognize the importance of social media for engaging with new and existing customers, many aren’t doing so effectively. An example of this comes in the form of social content. New research suggests a disconnect between the types of content marketers prioritize and the content consumers want. A new Sprout Social…

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July 24, 2018

Survey: SEO Least Popular Strategy for Enterprise Digital Marketers

Search engine optimization (SEO) has evolved over the years, with many people pronouncing it “dead” periodically. Regardless of the label we use, digital presence management and optimization for search remains a critical marketing tactic. In the past 20 years SEO has dramatically changed and become more complex as the market has shifted. Maybe the term itself is somewhat outdated. But…

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July 18, 2018

Facebook Announces Multi-City ‘Keep It Local’ Campaign Celebrating SMBs

Facebook is announcing a new multi-channel marketing campaign called “Keep It Local,” which focuses on the role of small businesses in local communities. It also doubles as a promotion for Facebook marketing tools and services. The company says the campaign will “run for eight weeks in four US cities in Columbus, Nashville, San Diego and Sacramento,…

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June 1, 2018

Replay: The Secret to AdWords, Facebook & Display ROI – Inbound Calls

With widespread smartphone adoption and mobile advertising budgets that followed, billions of calls to U.S. businesses are being generated from this online activity. Yet amazingly, many marketers still aren’t optimizing AdWords, Facebook, and display campaigns correctly to drive calls. During a recent webinar, Blair Symes of DialogTech explored how to take the same data-driven approach…

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May 29, 2018

Study: Nearly 2 in 3 Facebook Users Visit Local Business or Event Pages Weekly

Prior to the digital era, it was difficult for local businesses to connect, in real-time, with customers outside of inbound calls and store visits. With consumer adoption of mobile phones and the widespread usage of social media sites like Facebook, local marketers have a variety of new ways to actively reach and engage consumers. A…

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