Social Media

Archive for the ‘Social Media’ Category

April 4, 2019

Snapchat’s New Check-in Feature Lets Users Share Location

Snapchat, the popular photo messaging app, is currently testing a new feature that allows users to check into a particular location on Snap Map. The ‘Status’ feature utilizes a user to customize their Bitmoji to depict whatever they are doing at the time, whether it’s reading a book or eating at a restaurant, within Snap…

Contributed by: Courtney Dobson

April 1, 2019

5 Stats That Show the Power of Localized Social Marketing

Business owners aspire to receive national recognition for their brand, but the platform stats and trends show that consumers want to engage with businesses at the local level. Every business with a physical location should be building a presence in each community that it serves, and social platforms are giving business owners the tools to…

Contributed by: SOCi

March 11, 2019

5 Free Local SEO Tips for Marketers of Multi-Location Startups and SMBs

Every business has its limitations — but for brand new business startups, those limitations can be especially stringent. This is something that marketers often hear when working with young companies: They want to make a big splash, but have limited means with which to make it happen. What complicates matters further is when the business…

Contributed by: Al Sefati

March 7, 2019

Five Ways to Turn Your Client’s Industry Authority into Online Authority

In today’s digital age, most people turn to the Internet before making purchasing and hiring decisions. If they want to find the best plumber, the best hairdresser, the best pho restaurant, etc., they just jump on their smartphones and look it up. Or if they have a question about anything, Google is usually their go-to…

Contributed by: Emily Brady

February 27, 2019

#LSA19: The Location Factor: How Multi-Location Brands Win in Social Media

It’s critical for brands to localize social media marketing and reputation management. It’s no secret that digitally savvy consumers have an affection for online shopping, but brick-and-mortar retail is not dead, the competition for local stores to win customers’ business is just changing. Multi-location brands possess the local presence advantage, compared to e-commerce stores, and…

Contributed by: Richard Lumsden

February 27, 2019

#LSA19: 3 Key Takeaways from You Are Here — The State of Local

At this year’s LSA19 conference in Dana Point, CA, Phillip Rather, Head of Local at Facebook, explained in his session titled, “You Are Here: The State of Local” that Facebook is about more than just boxes on a page — they focus on business results and will be bringing this to both SMB’s and enterprises…

Contributed by: Monica Ho

February 27, 2019

#LSA19: Leveraging Organic Content for Awareness, Engagement and Customer Loyalty

In my presentation for LSA19, I looked at the types of content brands can create to help consumers move through their unique buying journeys. Today’s consumers have access to unparalleled amounts of information thanks to a growing number of media channels producing an ever-increasing amount of content. And, consumers also have 24/7 access to that…

Contributed by: Sean Flavin

February 21, 2019

Video, Weekend Posts Generate Most Engagement on Facebook

Despite data privacy scandals, nearly 1.5 billion people log in to Facebook daily, just over half of whom check several times a day. Such high usage (by consumers of all ages) leaves plenty of opportunity for marketers to reach their target audiences with organic Facebook posts. The question is, what tactics work best for generating…

Contributed by: Courtney Dobson

February 20, 2019

Data: 63% Using Social Media to Find Local Businesses Made Contact

LSA has received the results of the most recent Local Media Tracking Study (LMTS). Managed by our partner Thrive Analytics, it measures consumer usage of various digital and traditional media channels for local business search and discovery. There are 13 channels tracked, from newspapers, coupons and print directories to search engines, review sites, social networks, websites and mobile…

Contributed by: Greg Sterling

February 19, 2019

Will SMBs Buy Search Ads on Facebook?

Last December Facebook started testing ads in search results — again. It had tried an initial paid-search experiment in 2012 and shuttered it not long after it was introduced. Today Vertical Leap posted some additional information about search ads on Facebook: Search ads are repurposed from News Feed ads with a headline, image, copy text…

Contributed by: Greg Sterling

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