Social Media

Archive for the ‘Social Media’ Category

March 7, 2019

Five Ways to Turn Your Client’s Industry Authority into Online Authority

In today’s digital age, most people turn to the Internet before making purchasing and hiring decisions. If they want to find the best plumber, the best hairdresser, the best pho restaurant, etc., they just jump on their smartphones and look it up. Or if they have a question about anything, Google is usually their go-to…

Contributed by: Emily Brady

February 27, 2019

#LSA19: The Location Factor: How Multi-Location Brands Win in Social Media

It’s critical for brands to localize social media marketing and reputation management. It’s no secret that digitally savvy consumers have an affection for online shopping, but brick-and-mortar retail is not dead, the competition for local stores to win customers’ business is just changing. Multi-location brands possess the local presence advantage, compared to e-commerce stores, and…

Contributed by: Richard Lumsden

February 27, 2019

#LSA19: 3 Key Takeaways from You Are Here — The State of Local

At this year’s LSA19 conference in Dana Point, CA, Phillip Rather, Head of Local at Facebook, explained in his session titled, “You Are Here: The State of Local” that Facebook is about more than just boxes on a page — they focus on business results and will be bringing this to both SMB’s and enterprises…

Contributed by: Monica Ho

February 27, 2019

#LSA19: Leveraging Organic Content for Awareness, Engagement and Customer Loyalty

In my presentation for LSA19, I looked at the types of content brands can create to help consumers move through their unique buying journeys. Today’s consumers have access to unparalleled amounts of information thanks to a growing number of media channels producing an ever-increasing amount of content. And, consumers also have 24/7 access to that…

Contributed by: Sean Flavin

February 21, 2019

Video, Weekend Posts Generate Most Engagement on Facebook

Despite data privacy scandals, nearly 1.5 billion people log in to Facebook daily, just over half of whom check several times a day. Such high usage (by consumers of all ages) leaves plenty of opportunity for marketers to reach their target audiences with organic Facebook posts. The question is, what tactics work best for generating…

Contributed by: Courtney Dobson

February 20, 2019

Data: 63% Using Social Media to Find Local Businesses Made Contact

LSA has received the results of the most recent Local Media Tracking Study (LMTS). Managed by our partner Thrive Analytics, it measures consumer usage of various digital and traditional media channels for local business search and discovery. There are 13 channels tracked, from newspapers, coupons and print directories to search engines, review sites, social networks, websites and mobile…

Contributed by: Greg Sterling

February 19, 2019

Will SMBs Buy Search Ads on Facebook?

Last December Facebook started testing ads in search results — again. It had tried an initial paid-search experiment in 2012 and shuttered it not long after it was introduced. Today Vertical Leap posted some additional information about search ads on Facebook: Search ads are repurposed from News Feed ads with a headline, image, copy text…

Contributed by: Greg Sterling

February 18, 2019

How to Fuel Your Brand’s Social Media Pipeline by Repromoting Content

As a marketer who manages your brand’s social media profiles, you know how difficult it can be to come up with engaging posts every day. This is especially true if your brand relies on content like blog posts, infographics and videos to fuel your social media pipeline. Some brands are lucky enough to have content…

Contributed by: Sean Flavin

January 9, 2019

SOCi Tries to Solve the Local-Social Content Challenge for Brands

Organic social media reach has been fading for some time. Marketers large and small have thus increasingly been required to pay to reach audiences. What we also know from MomentFeed (see report) and SOCi customer data (see report) that, for multi-location brands, most of consumer engagement happens at the local level. For example, SOCi found that…

Contributed by: Greg Sterling

December 21, 2018

Study: 70% of Social Brand Engagement Occurs on Local Pages

Data shows that the average person will spend almost 2 hours on social media every day. It has completely changed the ways that consumers and brands interact with one another. For brands, social media has become a top avenue for creating awareness and engaging customers. For consumers, it’s a channel they often turn to for…

Contributed by: Courtney Dobson

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