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Archive for the ‘Social Media’ Category

November 11, 2014

Facebook Takes a Big Step toward Competing in Local Search

I’m not sure exactly when it happened but Facebook has apparently redesigned its Places Directory (courtesy of a tip to Search Engine Land). The site has now become considerably more usable as a local search and discovery tool. I’ve been wondering for a long time when Facebook was going to release a stand-alone Places app….

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November 5, 2014

LSA|15: More Vision, Action, Data and Less Boring Other Stuff

First, save the date. The next Local Search Association event (LSA|15) is coming to LA, April 20-22 at the fabulous Loews Hollywood Hotel. I’ve participated in several LSA conferences in the past as a speaker or moderator. This year I’m excited to be helping create the program. We’re trying to do some different things with this conference that…

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September 29, 2014

SMB Social Headache: Facebook, LinkedIn, Twitter and Now Ello?

You probably heard or read about new social network Ello last week. According to the company’s “manifesto,” it was created in reaction to Facebook and other social networks that are aggressively monetizing user data. Ello totally shuns advertising and will charge users for upgraded features and capabilities. Here’s the manifesto: Ello is hot right now…

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September 23, 2014

TBC: LocalVox Has One of the Highest Digital Retention Rates

Earlier today TBC Holdings, parent of The Berry Company, announced it had acquired LocalVox. The purchase price wasn’t disclosed. However LocalVox had raised roughly $10 million through a combination of venture funding and debt financing. The company began life just over four years ago as NearSay, a local business and events calendar. The site still exists; though…

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September 22, 2014

Can Alignable Build ‘LinkedIn for SMBs’?

A new startup Alignable aims to create a B2B social network for small business owners. Part Facebook, part LinkedIn, the site seeks to be a place that business owners can find support and unbiased advice to help overcome the isolation that often accompanies running a small business. I spoke to co-founder and former ConstantContact executive…

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September 10, 2014

LSA Member Innovation in Local: VendAsta

This week we hear from VendAsta, a company that builds software for local businesses to develop and manage every aspect of their online reputation. The company’s product suite is designed to drive digital revenue for re-sellers while helping local businesses monitor reviews, social sites, blogs and mentions, improve search rank and understand their success in the context of…

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September 9, 2014

Can Facebook Really Succeed In Local Without Resellers?

Google spent quite a few years trying to get small business owners to self-serve with AdWords. And to some degree with Google My Business (a product suite that includes the former AdWords Express) the company is still trying. Yet it has also concluded that GMB is not enough; the market is too diverse, vast and…

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