Social Media

Archive for the ‘Social Media’ Category

December 2, 2016

Study: 85% of SMBs Use Social, 44% Say It’s Top Driver of New Biz

In a number of Local Search Association (LSA) surveys social media is consistently perceived as one of the most critical marketing channels among small and medium-sized businesses (SMBs). For example, parallel surveys of industry professionals and SMBs found that the two groups agree that social is a top three channel for small businesses. Reinforcing this…

Contributed by: Joe Morsello

November 15, 2016

GotU Driving “Real Results” for Small Businesses on Facebook

According to a recent estimate, Google and Facebook accounted for all of the growth in U.S. digital advertising in in the first half of 2016. Facebook in particular accounted for 43% of that growth. Much of this is being driven by small businesses. Many marketers are engaging with Facebook beyond the “organic” capabilities and are…

Contributed by: Joe Morsello

October 19, 2016

Facebook Launches Booking on Pages with Third Party Providers

This morning Facebook announced, among other things, the addition of new “call to action” buttons to Pages for local businesses. These buttons make it possible to book appointments or order food directly from Facebook Pages. It’s a big deal — although these things always remain to be seen in practice — and helps make Facebook…

Contributed by: Greg Sterling

September 28, 2016

Facebook Touts SMB Growth, Hibu Gains ‘Marketing Partner’ Status

Earlier this year Facebook announced that it had 3 million advertisers. That number has now grown to 4 million — in about six months. Exactly a year ago the company had 2.5 million. In other words, Facebook’s growth is accelerating. The majority of those 4 million advertisers are small businesses. In addition, the majority (roughly…

Contributed by: Greg Sterling

September 14, 2016

What is Connection Marketing? Q&A with Alignable

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Given the number of social networks, one of the challenges for SMB-focused Alignable has been to justify its existence. In an effort to do just that, the company has introduced the concept of “connection marketing.” I spoke with Alignable CMO Dan Slagen to learn more about this new concept and how the company plans to reinforce it moving…

Contributed by: Greg Sterling

August 31, 2016

Facebook Beefs Up (In-Store) Offer Ads with New Mobile Tab, Targeting

Facebook has had an ad unit called “Offers” for several years. However it’s seeking to reinvigorate Offers with some new capabilities and features, announced yesterday. There are two types of Offers: online and in-store (or hybrid offers that can be redeemed both ways). They can appear in an ad unit or on a Facebook Page…

Contributed by: Greg Sterling

August 30, 2016

SMB-2-B Network Alignable Seeks Its Niche: ‘Connection Marketing’

Given the plethora of social networks, one of the challenges for SMB-focused Alignable has been to justify its existence and anwer the “Why question”: why should I join and participate? Today the company sought to clarify and more clearly answer that question under the umbrella of what it’s calling “connection marketing.” Connection marketing, according to…

Contributed by: Greg Sterling

August 16, 2016

Placed Study Shows Snapchat Isn’t Just For Reaching Teens

Digital publishers, agencies, platforms and brands put themselves at a disadvantage when making decisions based on assumptions or limited data. Targeting based on only a few data points or simplistic thinking can lead to a narrow or inaccurate view of customers or where to reach them. Following up on its recent Pokémon Go user study,…

Contributed by: Joe Morsello

July 20, 2016

Data: With Bigger Budgets, 50% of SMBs Would Invest in SEO

One of the common reasons small and medium-sized businesses (SMBs) refrain from marketing or advertising is because of a limited budget. But when asked what they would do with double the marketing budget, SEO and paid search (PPC) topped the list. According to a new LSA survey, 50% of SMBs would invest in SEO if…

Contributed by: Joe Morsello

June 14, 2016

Facebook Offers New Store Locators in Ads, Better Offline Attribution

While it had a rudimentary version of offline reporting for Local Awareness Ads, Facebook is now introducing more precise “store visits reporting” for offline businesses. In addition, the company is rolling out new “native” store locators (including maps) as a feature in Local Awareness Ads. Facebook explains in its post: Store locators on a business’s…

Contributed by: Greg Sterling

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