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Archive for the ‘Social Media’ Category

February 1, 2017

Why Facebook’s Journalism Initiative Will Help Brands Engage Local Audiences

In mid-January, two months after its platform faced accusations of helping to swing the U.S. election, Facebook announced a new journalism initiative. Promising more options for its news-oriented pages, the platform also committed to aiding to local newsrooms. In other words, while brand pages fight for organic views, Facebook will be working with digital outlets…

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January 23, 2017

The SMB Digital Media Attitudes vs. Adoption Gap Is Closing

While SMBs always tell surveys they’re increasing spending on digital media, they don’t always follow through. But this may now be changing. According to a survey of 200 SMBs by GetResponse, 70% of SMBs said their digital marketing budgets will increase this year. Only 2% said budgets would decrease. SMB digital spending growth is largely…

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January 5, 2017

SMB Marketing Predictions for 2017 from ReachLocal CPO Kris Barton

At the end of 2016 we asked members of the extended LSA community to tell us what they expect in 2017 for location-based marketing and media. We received a broad mix of predictions from over 50 industry professionals and compiled them into a free report. Below are the predictions submitted by Kris Barton, chief product…

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December 14, 2016

Study: Top 7 Drivers of New Business for SMBs

Small businesses use nearly eight channels to promote their business. Marketing has never been more complex and tracking performance is challenging. But SMBs say referrals, websites and social media are top drivers of new business. According to a new study, the top channels were grouped into three clusters. Referrals were alone at the top with…

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December 13, 2016

Study: More SMBs Have Social Presence (61%) than Website (56%)

In December 2014 I posted about the two-fold problem facing local marketing providers as it relates to SMB websites: many SMBs still don’t have one and those that do aren’t happy with them. Studies at the time said that around half of SMBs didn’t have a website and more recently, a 2016 study found only…

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December 2, 2016

Study: 85% of SMBs Use Social, 44% Say It’s Top Driver of New Biz

In a number of Local Search Association (LSA) surveys social media is consistently perceived as one of the most critical marketing channels among small and medium-sized businesses (SMBs). For example, parallel surveys of industry professionals and SMBs found that the two groups agree that social is a top three channel for small businesses. Reinforcing this…

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November 15, 2016

GotU Driving “Real Results” for Small Businesses on Facebook

According to a recent estimate, Google and Facebook accounted for all of the growth in U.S. digital advertising in in the first half of 2016. Facebook in particular accounted for 43% of that growth. Much of this is being driven by small businesses. Many marketers are engaging with Facebook beyond the “organic” capabilities and are…

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October 19, 2016

Facebook Launches Booking on Pages with Third Party Providers

This morning Facebook announced, among other things, the addition of new “call to action” buttons to Pages for local businesses. These buttons make it possible to book appointments or order food directly from Facebook Pages. It’s a big deal — although these things always remain to be seen in practice — and helps make Facebook…

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September 28, 2016

Facebook Touts SMB Growth, Hibu Gains ‘Marketing Partner’ Status

Earlier this year Facebook announced that it had 3 million advertisers. That number has now grown to 4 million — in about six months. Exactly a year ago the company had 2.5 million. In other words, Facebook’s growth is accelerating. The majority of those 4 million advertisers are small businesses. In addition, the majority (roughly…

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September 14, 2016

What is Connection Marketing? Q&A with Alignable

Given the number of social networks, one of the challenges for SMB-focused Alignable has been to justify its existence. In an effort to do just that, the company has introduced the concept of “connection marketing.” I spoke with Alignable CMO Dan Slagen to learn more about this new concept and how the company plans to reinforce it moving…

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