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Archive for the ‘Social Media’ Category

March 24, 2017

Facebook Inches Closer to Something That Looks Like Local Search

Yesterday TechCrunch wrote about the test of an “enhanced local search feature” on Facebook. It’s an expanded version of Nearby Places: e.g., “coffee nearby.” It’s difficult to tell precisely what’s new here. However TechCrunch says the following: it’s “a list of relevant businesses, along with their ratings on Facebook, a map, as well as which…

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February 10, 2017

Coming Soon: Facebook Video Network?

Video continues to overtake the web with Facebook appearing to lead the way. With Cisco forecasting that 80% of all internet traffic will be video by 2019 it’s not hard to see that Facebook will be a major player. A few recent news items to drive home the point: Facebook recently announced it was expanding…

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February 3, 2017

Snapchat Touts Geofilters, In-Store Measurement in $3B IPO Filing

By now you’re aware that Snap, Inc., parent of Snapchat, has filed for a $3+ billion IPO that could value the company at $25 billion. Pretty good for an app that many people argue was mostly about sexting when it launched. The S-1 filing showed that in 2015 the company had $59 million in revenue,…

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February 1, 2017

Why Facebook’s Journalism Initiative Will Help Brands Engage Local Audiences

In mid-January, two months after its platform faced accusations of helping to swing the U.S. election, Facebook announced a new journalism initiative. Promising more options for its news-oriented pages, the platform also committed to aiding to local newsrooms. In other words, while brand pages fight for organic views, Facebook will be working with digital outlets…

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January 23, 2017

The SMB Digital Media Attitudes vs. Adoption Gap Is Closing

While SMBs always tell surveys they’re increasing spending on digital media, they don’t always follow through. But this may now be changing. According to a survey of 200 SMBs by GetResponse, 70% of SMBs said their digital marketing budgets will increase this year. Only 2% said budgets would decrease. SMB digital spending growth is largely…

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January 5, 2017

SMB Marketing Predictions for 2017 from ReachLocal CPO Kris Barton

At the end of 2016 we asked members of the extended LSA community to tell us what they expect in 2017 for location-based marketing and media. We received a broad mix of predictions from over 50 industry professionals and compiled them into a free report. Below are the predictions submitted by Kris Barton, chief product…

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December 14, 2016

Study: Top 7 Drivers of New Business for SMBs

Small businesses use nearly eight channels to promote their business. Marketing has never been more complex and tracking performance is challenging. But SMBs say referrals, websites and social media are top drivers of new business. According to a new study, the top channels were grouped into three clusters. Referrals were alone at the top with…

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December 13, 2016

Study: More SMBs Have Social Presence (61%) than Website (56%)

In December 2014 I posted about the two-fold problem facing local marketing providers as it relates to SMB websites: many SMBs still don’t have one and those that do aren’t happy with them. Studies at the time said that around half of SMBs didn’t have a website and more recently, a 2016 study found only…

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December 2, 2016

Study: 85% of SMBs Use Social, 44% Say It’s Top Driver of New Biz

In a number of Local Search Association (LSA) surveys social media is consistently perceived as one of the most critical marketing channels among small and medium-sized businesses (SMBs). For example, parallel surveys of industry professionals and SMBs found that the two groups agree that social is a top three channel for small businesses. Reinforcing this…

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