Every business has its limitations — but for brand new business startups, those limitations can be especially stringent. This is something that marketers often hear when working with young companies: They want to make a big splash, but have limited means with which to make it happen. What complicates matters further is when the business…
In today’s digital age, most people turn to the Internet before making purchasing and hiring decisions. If they want to find the best plumber, the best hairdresser, the best pho restaurant, etc., they just jump on their smartphones and look it up. Or if they have a question about anything, Google is usually their go-to…
It’s critical for brands to localize social media marketing and reputation management. It’s no secret that digitally savvy consumers have an affection for online shopping, but brick-and-mortar retail is not dead, the competition for local stores to win customers’ business is just changing. Multi-location brands possess the local presence advantage, compared to e-commerce stores, and…
At this year’s LSA19 conference in Dana Point, CA, Phillip Rather, Head of Local at Facebook, explained in his session titled, “You Are Here: The State of Local” that Facebook is about more than just boxes on a page — they focus on business results and will be bringing this to both SMB’s and enterprises…
In my presentation for LSA19, I looked at the types of content brands can create to help consumers move through their unique buying journeys. Today’s consumers have access to unparalleled amounts of information thanks to a growing number of media channels producing an ever-increasing amount of content. And, consumers also have 24/7 access to that…
Despite data privacy scandals, nearly 1.5 billion people log in to Facebook daily, just over half of whom check several times a day. Such high usage (by consumers of all ages) leaves plenty of opportunity for marketers to reach their target audiences with organic Facebook posts. The question is, what tactics work best for generating…
LSA has received the results of the most recent Local Media Tracking Study (LMTS). Managed by our partner Thrive Analytics, it measures consumer usage of various digital and traditional media channels for local business search and discovery. There are 13 channels tracked, from newspapers, coupons and print directories to search engines, review sites, social networks, websites and mobile…
Last December Facebook started testing ads in search results — again. It had tried an initial paid-search experiment in 2012 and shuttered it not long after it was introduced. Today Vertical Leap posted some additional information about search ads on Facebook: Search ads are repurposed from News Feed ads with a headline, image, copy text…
As a marketer who manages your brand’s social media profiles, you know how difficult it can be to come up with engaging posts every day. This is especially true if your brand relies on content like blog posts, infographics and videos to fuel your social media pipeline. Some brands are lucky enough to have content…
Organic social media reach has been fading for some time. Marketers large and small have thus increasingly been required to pay to reach audiences. What we also know from MomentFeed (see report) and SOCi customer data (see report) that, for multi-location brands, most of consumer engagement happens at the local level. For example, SOCi found that…
