Facebook recently introduced a new Business Manager structure, formally called 2-Tier and informally known as “Parent/Child”, that will improve the customer ads management experience for high-volume resellers, agencies, and multi-location brands. The Old Way Before the “Parent/Child” structure, enterprises who published high volumes of ads on Facebook on behalf of SMBs or locations were required…
When Instagram first launched in 2010, many marketers were just starting to understand the power of social media: testing the waters with Facebook pages and sending those first tentative tweets. But these days, even mom and pop shops know that customers are finding them via social media–namely Facebook. However, Instagram is quickly catching up in…
A study issued last week by Womply found that there is a significant negative impact on revenues from receiving bad reviews across Google, Yelp and Facebook, but the price for bad Google reviews is especially steep. The study, “How Online Reviews Impact Small Business Revenue,” found that small business that has a 1 to 1.5-star…
Last week I visited LinkedIn‘s Silicon Valley headquarters to attend a launch session for a new product the B2B social network hopes will drive more value for SMBs on its platform. It’s unclear how my name was drawn from among the 10 million U.S. SMBs with profiles on LinkedIn. My location certainly had something to…
Google has taken several runs at social networking, most recently with the shuttered Google+. It appears to be making another go now with Shoelace, a local-social app. Right now it appears to only be operative in New York but Google plans to take it nationwide. The pitch on the website — the app is invitation…
Our latest Above the Cloud forecast features an interview with SOCi Chief Marketing Officer Monica Ho, who lead a recent project to sift through more than 50,000 pages for 16,000 locations for 163 franchise brands to answer a simple question, “What does successful localized social marketing look like?” The result is the recently released 2019…
Yesterday in New York, along with SOCi, I presented the findings of the first Localized Social Marketing Benchmark Report (LSM Benchmark Report). The study involved an analysis of the state of local and social marketing for 163 top franchise brands. It sought do three things: Understand whether a relationship exists between LSM performance and real-world…
LSA and SOCi have just completed a Localized Social Marketing (LSM) study of 163 franchise brands, with nearly 50,000 local pages/profiles. The study (and related awards) will be presented this week in New York on June 27. The event is free to attend but you need to register because of limited space. I worked on…
Say you’re launching a new, local business focused solely on women’s outdoor supplies. It would be nice to know how many women interested in hiking live near your store, right? With Facebook’s Audience Insights, you can not just find where your ideal audience lives, but also what they like and what they’ve already bought. Here is…
Earlier this week Facebook announced a number of new tools and features for small businesses (SMBs). The company is launching automated ads, online appointments, new video editing tools and more SMB training courses. It also said there are more than 90 million small businesses on Facebook. Automated ads. With automated ads the system will create up to six…
