Social Media

Archive for the ‘Social Media’ Category

December 11, 2018

Facebook Testing Search Ads, but Not for SMBs Just Yet

In roughly 2012 Facebook offered search advertising in its results. It was later abandoned. But today the company announced it’s going to be testing search ads again with a few automotive and e-commerce advertisers (US and Canada). Facebook said in a statement that it will determine whether the test is “beneficial for people and businesses” before determining whether to…

Contributed by: Greg Sterling

November 19, 2018

Study: SMBs Continue to Invest in Social Media, Not Sure It’s Working

There’s a significant gap between the importance small businesses place on social media as a marketing channel and their confidence that it’s working. That was reflected in a recent survey from Sensai (n=468 SMBs) that sought to understand “behavior, usage and attitudes around small business marketing.” Despite the fact that 57% of SMBs reported that…

Contributed by: Courtney Dobson

November 5, 2018

Facebook Helps Online SMBs Go Offline with Macy’s Pop-up Stores

As of the most recently disclosed data, Facebook has 6 million advertisers and “more than 80 million small businesses” with active Facebook Pages on a global basis. On the Q3 earnings call last week, Facebook COO Sheryl Sandberg said, “Over 90 million businesses rely on Facebook pages to reach potential customers for free.” By default most of the 90 million are…

Contributed by: Greg Sterling

October 11, 2018

Google+ Nears the End Making Social a Feature Not a Platform for Google

Google has announced that the consumer version of Google+ will no longer be available August 2019. The decision follows a security issue related to the Google+ APIs where profile data was available to apps, though the information wasn’t marked as public. Google detected and resolved the issue in March 2018. While this may have influenced the…

Contributed by: Joe Morsello

October 10, 2018

Facebook Goes After the SMB Long Tail with ‘Consultants’ and ‘Pros’

Today in New York Facebook held its Global Partner Summit. There were a number of announcements coming out of the event: Creative Compass (tool to measure the impact of ad creative) New Marketing Partner categories: Facebook Marketing Consultants and Facebook Pros It’s the latter two announcements that are most relevant to this blog. Marketing Consultants are individuals…

Contributed by: Greg Sterling

October 10, 2018

Study: Search & Social Predicted to Drive 67% of Global Ad Growth by 2020

Digital advertising channels continue to dominate the global ad market. In 2017, for the first time ever, global digital ad spend surpassed TV advertising. In terms of the market as a whole, a recent forecast expects a global ad marketing expansion of 4.5% this year and 4.2% in each of the next two years. And…

Contributed by: Courtney Dobson

October 5, 2018

Facebook Marketplace Incorporates AI to Assist Buyers & Sellers

It’s been two years since Facebook introduced Marketplace, a platform that allows consumers to purchase and sell items locally. Currently utilized by over 33% of Facebook users in the US, Marketplace helps consumers find what they’re looking for, from clothing to cars and everything in between, all from a single location. In commemoration of the…

Contributed by: Courtney Dobson

September 26, 2018

Study: 82% of Consumers Haven’t Made a Direct Purchase Through Social Media

By now, all businesses are aware of the influence digital media has made on the path to purchase. Specifically, social media is now a prominent channel for engaging, targeting, educating and influencing consumers. However, many consumers are reluctant to purchase from them directly. A recent survey of 1,046 US consumers from SUMO Heavy Industries revealed…

Contributed by: Courtney Dobson

September 21, 2018

Pinterest’s ‘Shop the Look’ Pins Now Available to SMBs

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Previously only available to big brands, Pinterest’s “Shop the Look Pins” are now available to all businesses. This free product-tagging tool allows businesses to tag Pins that feature products they want to sell, helping Pinterest’s over 250 million active monthly users go from discovery to purchase. The tags appear as white dots that users can…

Contributed by: Courtney Dobson

September 21, 2018

Study: Consumers Expect a Review Response within 24 Hours

Two recent studies give us further evidence of reputation a best practice: responding to consumer reviews within a day. An analysis of reviews and response patterns on TripAdvisor found that hotels responding to reviews saw an increase in the number of reviews they received overall as well as a boost in their actual ratings. The authors found that…

Contributed by: Greg Sterling

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