Small Business

Archive for the ‘Small Business’ Category

February 20, 2009

ROI, Reach and Relationships Are Nothing New for Yellow Pages

Emily Steel talks this week about the slowing of the red-hot online local advertising sector, and I believe, validates what Yellow Pages companies have done to succeed in this tough environment. Facing the challenges of recession, advertisers are demanding visible ROI. That’s where we come in. First, our deep reach and long relationships make us…

Contributed by: Neg Norton

February 18, 2009

62% of Small Businesses Don’t Have Marketing Help

In a survey, conducted for the Yellow Pages Association by Issues and Answers, 400 small business owners shared what’s keeping them awake nights. Some interesting, but perhaps not surprising, items include: More than half (53%) said that generating new customers is their toughest marketing challenge. 44% of small business owners measure the success of their…

Contributed by: Stephanie Hobbs

February 11, 2009

Advertising in Recession: What Can Stay, and What Can Go

Small business confidence is falling, according to the National Federation of Independent Business. As confidence falls, small business owners are going to try to increase sales, cut costs or both to survive the recession. It’s normally easier to cut costs than to increase sales — at least in the short run. And one of the…

Contributed by: Larry Small

February 4, 2009

Roll Out the Carpet for Yellow

It’s awards season, so everyone’s talking about the red carpet. Well, we’re thinking about yellow, and how it can help your small business: usage of the Yellow Pages “Carpet/Rug Dealers” heading peaks in February. The heading receives about 43 million references per year, but usage jumps in February, especially among 35-64 year-old women with postgraduate…

Contributed by: Larry Small

January 29, 2009

Diversity Is Our Strength Against Online-Only Ad Providers

From time to time, we see Internet ad providers tout promotions to convince businesses to give up their Yellow Pages print ads for an online-only advertising strategy. There are a number of ways we can stay competitive against these promotions. First, it’s all about volume. For most advertisers, any program without print Yellow Pages is…

Contributed by: Neg Norton

January 22, 2009

Extending the Local Search Network

Today’s announcement that AT&T Interactive and Idearc Media have entered into a cross distribution agreement to help businesses increase their online exposure aptly demonstrates the changes taking place in our industry. The agreement gives YELLOWPAGES.COM and SUPERPAGES.COM advertisers the opportunity for additional online placements on each site. YELLOWPAGES.COM and SUPERPAGES.COM will also have the opportunity to…

Contributed by: Stephanie Hobbs

January 15, 2009

Protect Your Business from Bogus Yellow Pages Billing

Look closely at your Yellow Pages bills before you pay them. Industry experts estimate that as much as $500 million is being lost each year through misleading and fraudulent billing. These bogus bills are easily mistaken as legitimate invoices from a Yellow Pages publisher. In many cases, telemarketers working for the fraudulent companies use misleading…

Contributed by: Kacy Hayner

January 12, 2009

Slicing the ‘Pizza’ Heading Data

For those who follow YPA data, you know that we like to analyze specific headings to understand how small businesses can use Yellow Pages to drive qualified sales leads. In January, the biggie is “Pizza.” It’s the fifth-most referenced heading overall – but in January, usage skyrockets. The NFL playoffs, New Year’s…

Contributed by: Stephanie Hobbs

January 8, 2009

YPA on Huffington Post: What We Learned From the Election

I wanted to share a piece that I authored on Huffington Post today about lessons businesses can learn from the presidential campaign (Ad Tactics: New and Old Mix It Up in 2008, But What Did We Learn?): “The 2008 election has forever changed political campaign management, but the implications go far beyond politics. There are…

Contributed by: Neg Norton

Archive

Archive for the ‘Small Business’ Category

Popular Posts

Archive