Small Business

Archive for the ‘Small Business’ Category

March 1, 2010

Travel Searches Take Off in March

It should come as no surprise that each year in March, the number of travel-related Yellow Pages searches increases as families and students plan their Spring Break trips. However, what I was surprised to discover is that the number of travel searches for “airlines” is actually sky-high in March, receiving more references than any other…

Contributed by: Larry Small

January 22, 2010

Legal Battle Over Print Yellow Pages Placement Shows Continued Value

Recently on this blog, we’ve focused on the growing importance of online and mobile opportunities for Yellow Pages companies and their small business advertisers. Recently, SuperMedia (formerly Idearc) emerged from bankruptcy with a commitment to developing those areas of its business. But in Baltimore this month, the continued importance of print Yellow Pages as an marketing…

Contributed by: Stephanie Hobbs

October 20, 2009

Local Search Plays a Role in Healthcare

In my “Locals Only” piece on Search Engine Land this week, I take a look at the national healthcare debate and the continued importance of local search to connect individuals and families with the right medical professionals. Regardless of where national health care is headed, all Americans share the same challenge: finding good healthcare providers. According…

Contributed by: Larry Small

October 13, 2009

Americans Kick Off Fall With a Trip to Local Pharmacy

Every month we take a look at interesting headings data. Since cold and flu season begins as early as October, we thought it would be appropriate to look at the “Pharmacies” heading this month. As it turns out, “Pharmacies” ranks 17th out of more than 4,000 headings and generates 129 million references annually, with the…

Contributed by: Larry Small

October 8, 2009

Tight Credit Markets Continue to Impact Small Businesses

I recently ran across a Wall Street Journal piece about the credit crunch’s continuing impact on small businesses. Of course, there’s been significant talk about economic recovery lately, and the government had made a number of moves to unfreeze credit. So it might be easy to think that our small business clients see a light…

Contributed by: Neg Norton

July 31, 2009

NYT: Managing an Online Reputation

Online local review sites are “the new Yellow Pages,” according to an article by Kermit Pattison this week in the New York Times. At face value, you’d probably think that I’d take exception to that statement, but actually, there’s some truth to it. For starters, it’s true because Internet Yellow Pages sites are by their…

Contributed by: Stephanie Hobbs

July 6, 2009

Small Business Administration Ups Support for Business Owners

I was pleased to see an announcement from the U.S. Small Business Administration last week and thought I’d repeat it in case anyone else missed it: The U.S. Small Business Administration has just announced permanent changes to its 504 loan program that will enable small-business owners to refinance any existing loan to buy real estate…

Contributed by: Neg Norton

June 22, 2009

Quality Over Quantity Will Reduce Small Business Ad Churn

You may have read about the recent Borrell report that found high turnover with small businesses who try out an online local search ad buy. If you haven’t, this Wall Street Street Journal blog gave a good synopsis of the report. Today’s media environment provides small businesses with a large number of metrics that are…

Contributed by: Larry Small

June 8, 2009

The Best Call is a Local One

A study just released by CRM Associates shows that consumers prefer local telephone numbers over 800 numbers, and the study provides some suggestions for why that’s the case. Ads with local phone numbers receive twice as many calls as ads with just an 800 or toll-free number. I wrote about these findings in a column…

Contributed by: Larry Small

May 26, 2009

Party Supply Retailers See Spike in June

Graduations, birthdays, and weddings – is everyone else as busy as I am? As packed as these summer events keep our social calendar, it doesn’t even compare to the spike in business that party supply rental companies see in June when references to the “Party Supplies – Renting” go sky high. Our data shows that…

Contributed by: Larry Small

Archive

Archive for the ‘Small Business’ Category

Popular Posts

Archive