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Archive for the ‘Small Business’ Category

August 15, 2018

Will Google’s Smart Ads Kill the Reseller Channel?

Local Search

I was in the airport this past weekend and I ran into someone who runs a company that is involved in selling paid-search to the small business (SMB) market. After some personal conversation I asked what this individual thought about Google’s Smart Ads and Local Ads for SMBs. These products, if you’re not already aware, substantially automate ad…

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August 7, 2018

Facebook Releases Major Overhaul of Local Business Pages

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Announced yesterday, Facebook has made numerous updates to its Pages, Events and Jobs platforms, all intended to help connect local businesses with customers and cultivate better relationships. The updates include visual redesigns and new additions, as well as tweaks and improvements to current tools. With over 80 million small businesses utilizing Facebook’s free tools, the…

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August 6, 2018

Amazon: The Path to DIY E-commerce for SMBs

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According to Amazon’s “Small Business Impact Report” from May this year, half of all items purchased on Amazon come from small and medium-sized businesses (SMBs). In the U.S. alone, more than a million SMBs are selling on Amazon with the top categories including health and personal care, home, electronics, beauty, apparel, sports and toys. Additionally,…

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July 30, 2018

Automated Google Ads Won’t Solve the Challenge of Ad Creative

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Earlier this month, Google introduced “responsive search ads” which automate the search campaign optimization process using machine learning. Google takes up to 15 ad headlines and 4 description lines testing various combinations to identify the strongest ad creative for a given search query. According to Google, this kind of automated optimization of search campaign creative…

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July 18, 2018

Facebook Announces Multi-City ‘Keep It Local’ Campaign Celebrating SMBs

Facebook local campaign

Facebook is announcing a new multi-channel marketing campaign called “Keep It Local,” which focuses on the role of small businesses in local communities. It also doubles as a promotion for Facebook marketing tools and services. The company says the campaign will “run for eight weeks in four US cities in Columbus, Nashville, San Diego and Sacramento,…

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July 11, 2018

Local Campaigns: Google Automating Ads for SMBs and Everyone Else

Google Local Campaigns

At its Google Marketing Live event (formerly Google Next) yesterday the company announced a number of new ad units, tools and analytics. Among them are: Responsive Search Ads Local Campaigns Maximize lift/smart bidding on YouTube Smart Shopping campaigns All these categories have in common that they’re highly automated and some of them are goal-based. You indicate the…

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July 9, 2018

Google Store Visits Reporting: Now Available to SMBs

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Roughly four years ago Google introduced “Store Visits” as part of its Estimated Total Conversions metrics. It was only available to large advertisers (e.g., QSR, retailers, hotels) with numerous locations. Now, the company is bringing offline visitation data and other “local conversion” analytics to small businesses. New “per-store” reporting will roll out globally by the end of the month. It…

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July 2, 2018

Halfway Through 2018, Here’s What Local Marketers Are Talking About

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Only halfway through 2018 and the local and location-based marketing space looks much different than it did six months ago. From various high-profile deals and acquisitions, to major headlines from Facebook and Google, to GDPR, the local space continues to evolve and transform. To help you get a sense of the pulse among local marketers, we’ve…

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June 20, 2018

Do You Agree with Vendasta’s SMB Customer Retention ‘Formula’?

SMB open

A couple of years ago we wrote a report using Vendasta customer data on SMB churn. That report contained some controversial findings, including the idea that DIY products seemed to have half as much churn as “do-it-for-me” offerings. Late last year, we produced another report (“Churn-busting“) based on a range of interviews, proprietary and third-party data. It sought to isolate churn triggers and present case…

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June 20, 2018

Stop Selling Traditional Websites, Sell SMBs a Future Online

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There is no alternative to a small business (SMB) website, though some marketers may argue this is the case. While Google My Business and Facebook are critical to any digital presence, new tech, features and capabilities are allowing for more dynamic, customer-focused websites, central to the marketing stack. And aside from creating a catchy headline,…

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