Small Business

Archive for the ‘Small Business’ Category

February 21, 2019

Survey: SMBs Believe Alexa Holds Most Voice-Marketing Potential

There are well over one billion devices featuring virtual/voice assistants. In the U.S. alone, 90.1 million adults utilize voice assistants monthly on their smartphones and 45.7 million on smart speakers, according to research from Voicebot.ai. Consumers are already using voice assistants to conduct searches and pre-purchase research. And though many brands have started to optimize…

Contributed by: Courtney Dobson

February 20, 2019

Google Brings Local Business Follow Button to Maps for the iPhone

Last October, Google introduced a Follow button on local business profiles in Google Maps for Android. Users who follow the business receive “updates and offers” (Google Posts) from that business. The business also can see the user’s public profile information,though users can follow privately too. Any Posts or updates are delivered to users in the “For You” area…

Contributed by: Greg Sterling

February 18, 2019

Study: Almost 50% of EU Small Business Sites Fail CX Rules

European search industry trade association SIINDA released data on the state of European small business websites. The data set looked at more than 350,000 SMB sites in eight countries. The picture that emerges is one where a substantial minority of businesses — approaching 50% in some cases — are not keeping pace with consumer expectations. Here…

Contributed by: Greg Sterling

February 18, 2019

Amazon ‘Moments’ Enables Marketers to Reward Customers for Desired Actions

Last week, Amazon introduced its Moments platform, a service that allows brands to reward customers following various “moments” completed throughout their purchasing journeys via mobile app or website. The term “moments” indicates a desired consumer action. When a customer completes a given task, Amazon then delivers the reward, physical or digital, to the customer’s Amazon…

Contributed by: Courtney Dobson

February 14, 2019

Enhancements to Google Ads May Help Agencies Serving Low-Budget Advertisers

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The bulk of Google’s latest announcements and feature updates to the Google Ads platform are largely related to YouTube and therefore larger budget advertisers with access to professional videos and commercials. Some of these updates include improved measurement of sales lift from YouTube campaigns, new bidding options for video campaigns, and new ad options on…

Contributed by: Joe Morsello

February 5, 2019

Google: Online Consumer Touchpoints Range Between 20 – 500 Depending on Purchase

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Most marketers have come to understand the reality of a nuanced, unique and non-linear path to purchase for consumers. The new path is a result of access to information online that helps consumers make informed purchase decisions and the smartphone has made this information accessible anywhere. The challenge marketers for brands and small businesses face…

Contributed by: Joe Morsello

February 4, 2019

2019 Prediction: Location Services & Conversational Commerce

It’s Not Just Voice, it’s conversational commerce. Everyone is talking about voice. But voice’s popularity taps into a larger trend in marketing – the shift towards conversational commerce. Conversational commerce, through voice assistants and chatbots, streamlines the customer journey and eliminates friction. And as artificial intelligence improves, these conversational experiences will only get better and…

Contributed by: LSA Editors

January 30, 2019

Recency Counts: Unpacking the ‘Consumer Review Journey’

No one disputes the influence of reviews and ratings on consumer buying decisions. A 2018 study conducted by LSA for SOCi found that reviews and ratings were the “most important” influence on purchase decisions, outweighing all other factors, including pricing/discounts, business location — even personal recommendations of a friend or colleague. In addition, 71% of consumer…

Contributed by: Greg Sterling

January 29, 2019

Paid-Search Automation Not Ready for Prime Time

Back in December I received an email from Google asking to develop a completely automated paid search campaign on behalf of my new digital marketing agency, Rithm Marketing. My guess is that this is part of a larger effort to test the company’s ability to build automated campaigns from end to end (keywords, to bids,…

Contributed by: Joe Morsello

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