Earlier today ThriveHive and David Mihm announced that he would become the new VP of product strategy for the company. I’ve known David for years and consider him one of the most thoughtful people working in local arena. He’s also pretty independent. So, I was curious about what attracted him to ThriveHive and why he decided to take…
So what’s the “real” percentage of search that carries local intent? This is a question that continues to lack a definitive answer. Is it 30%; is it 40% — or more? I’m at events all the time where people put numbers and stats on slide decks that may or may not be correct or supported…
Hibu recently joined a growing list of marketing services providers benefitting from Yext’s listings management and direct syndication of local business data to Amazon’s Alexa. I was curious about whether this is something the company is promoting and what the small business response has been. I spoke today with Hibu’s RC Thompson. He told me that…
To further assist advertisers of all sizes in reaching relevant audiences, Pinterest recently announced numerous changes and new additions to its growing suite of advertising tools. According to the company: We’re always updating features at Pinterest to create a better experience for our advertisers. Over the past year, we’ve used your feedback to redesign our…
We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey tracks the shift of local businesses to cloud-based services across multiple operational categories and verticals. The data will be presented at LSA’s upcoming Tech Adoption Summit in San Francisco on November 6 – 7. Anyone selling services into the small business market should attend. We…
Last week we held two back-to-back events in New York at Yelp’s offices. The first, Localogy, was for agencies and focused on advanced local marketing tactics and other issues, such as automation and machine learning. It was a great event and many of the attendees were especially appreciative of a highly technical presentation from Moz’s Russ Jones…
A few weeks ago Yext announced that its Geomarketing blog was going on hiatus. This was part of a broader repositioning of the company. It has gone from listings/presence management, to digital knowledge management to “online brand management.” At the core of the product is still listings and presence management (and reputation) as a basic…
Today in New York Facebook held its Global Partner Summit. There were a number of announcements coming out of the event: Creative Compass (tool to measure the impact of ad creative) New Marketing Partner categories: Facebook Marketing Consultants and Facebook Pros It’s the latter two announcements that are most relevant to this blog. Marketing Consultants are individuals…
LSA’s Localogy event is happening next Thursday in New York at Yelp’s offices. It’s an expansion of the digital marketing tactics workshop we held at LSA18, which was very well received. This is an event for practitioners, featuring tactics and best practices for digital agencies and in-house marketers. Here’s our agenda: How to Create a Data-Driven…
According to a PwC annual survey of 2,000 consumers, 75% plan to shop both online and in-store during the holiday season this year, and this group is expected to spend more than those that shop only online or only in-store. While this isn’t shocking, it reinforces the idea that consumers aren’t looking at online and in-store as either…
