Small Business

Archive for the ‘Small Business’ Category

June 27, 2019

Report: How the ‘Engagement Challenge’ Threatens SaaS Adoption

There is a good news/bad news story emerging around the movement of small-businesses into the cloud to do everything from lead generation to payroll processing to supply chain management. The good news is the shift to the cloud is steady, and the applications small businesses are adopting are making a positive difference. There is no…

Contributed by: Charles Laughlin

June 26, 2019

Massive Analysis of Local SERPs: It’s Mostly about GMB and Yelp

Social-local directory site FreshChalk just published an analysis of 150,000 local business websites and SERPs (with more installments to come). It maps multiple variables to ranking (caveat: correlation doesn’t equal causation). Many insights aren’t a surprise but a number of them are. I won’t restate all the findings; you can read them directly. Some are…

Contributed by: Greg Sterling

June 25, 2019

Yelp and Google Bringing More ‘SaaS’ to SMB Profiles

Today Yelp introduced several Business Page upgrades. These new offerings, Verified License, Business Highlights and Portfolio, are designed to help business owners stand out and better promote themselves. They’re also intended to generate new subscription revenues for Yelp. Verified License was actually previously introduced (March) but Business Highlights and Portfolio are new. There are more…

Contributed by: Greg Sterling

June 25, 2019

Shopify Is Flying High

Few companies in the SMB SaaS ecosystem have gained the traction or attracted the spotlight as Shopify (SPOT) has. Investors have rushed to participate in the Shopify evolution, doubling the value of the company over the past year ($153 v. $320 share price). What exactly is driving this remarkable valuation? Before we go there, let’s…

Contributed by: Neal Polachek

June 25, 2019

Are Late Payments Killing Small Business?

A new study in Australia showing how late payments are hindering small-business growth is just the latest in a series of studies underscoring how cash flow remains a major challenge for SMBs and a leading cause of business failure. The reality of the struggle small businesses face with getting paid on time combined with their…

Contributed by: Charles Laughlin

June 24, 2019

The Yawning Chasm Between All-in-One Demand and Adoption

LSA’s proprietary small-business survey data consistently tells us SMBs would prefer one software provider to handle most or all of their business operations. They choose this over picking and choosing among point solutions for payments, payroll, marketing automation, CRM and so on. In the new LSA Modern Commerce Monitor™️ (the successor study to the Tech…

Contributed by: Charles Laughlin

June 21, 2019

Fake Listings, Fake Reviews: Is This the New Normal?

Yesterday the Wall Street Journal ran an article about the prevalence of fake local business listings on Google. This is a known problem that local SEOs have talked about for years and that Google says it has been addressing, in an ongoing game of whack-a-mole. The article suggests, however, the problem is intensifying. It goes…

Contributed by: Greg Sterling

June 20, 2019

Google My Business Announces New Customization Features for SMBs

Since its launch in 2014, Google My Business has attempted to bridge the gap between consumers and the 150 million businesses present on its platform through unique tools and features. And earlier today, Google announced that it was adding even more new elements to help businesses stand out and “capture their identity,” through unique personalization….

Contributed by: Courtney Dobson

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