Small Business

Archive for the ‘Small Business’ Category

October 5, 2017

Do SMBs Value Advertising at All?

A recent poll of small business owners (SMBs) from business networking site Alignable is at once totally unsurprising and very interesting in other respects. The single-question survey asked, “What’s the best way to reach and acquire local customers?” The options were: word of mouth and a number of media channels, including traditional and digital. TV was not…

Contributed by: Greg Sterling

October 3, 2017

PlaceIQ-comScore Deal Further Mainstreams Location Analytics

For some time now, we’ve been talking about how location analytics is a profound development that will dramatically impact not only digital media but all advertising. That was on full display at LSA’s recent Place Conference in New York. At the conference PlaceIQ CEO Duncan McCall presented a compelling case study involving location-based audience segmentation and…

Contributed by: Greg Sterling

September 12, 2017

On Target Podcast: Gordon Henry, CMO, DexYP

Dex Media’s June acquisition of YP to create DexYP was a disruptive event in the local search industry, combining two giant competitors who were pursuing very different strategies. While both companies were in the business of making SMBs’ phones ring, Dex was making a big bet on expanding beyond media into something more akin to…

Contributed by: Charles Laughlin

September 11, 2017

Disruption of the Disruptors: OpenTable, MindBody, Uber and . . .

Disruption of the disruptors: in one sense this is the nature of competition and market capitalism. New companies displace older one as appetites change and new technologies appear that make older ones obsolete or less efficient. But something else may be happening now. We may be entering a cycle of perpetual “disruption” (a term I…

Contributed by: Greg Sterling

September 6, 2017

Now Business Owners Can Manage GMB Listings from Search Results

Seeking to make Google My Business profile editing easier and more accessible to business owners, Google is rolling out the ability to do so from search results. Google tested this earlier this summer. Here are the things business owners can do directly from search results: Add or correct business information Enhance the listing with additional content, including…

Contributed by: Greg Sterling

September 5, 2017

Survey: Awareness, Paperwork Main Barriers to Accessing Co-op Billions

While people debate the ultimate figure, LSA and others estimate that about half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year. That’s a staggering amount of money left on the table. There’s a perception that that co-op money is harder to get or less available than it used to…

Contributed by: Greg Sterling

August 31, 2017

5 Technology Trends Impacting How Local Businesses Should Market

Trends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to digital marketing and internet trends specifically to assist in planning marketing strategies for our clients. Every year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) shares her highly-anticipated Internet…

Contributed by: Bernadette Coleman

August 28, 2017

Review Rich Snippets: What They’re For & What They’re Not For

When it comes to ranking, everybody wants to get ahead. Review snippets have become a hot topic of late, and as with any hot topic, there are some common misconceptions that need debunking. Learn how review rich snippets can benefit your clients’ websites, as well as what they can’t accomplish. Quick Crash Course First, here’s…

Contributed by: Kameron Jenkins

August 23, 2017

How to Prepare for Google’s Forthcoming Mobile-First Indexing

It’s been a long-time coming, but Google officially announced in October 2016 that it’s switching to a mobile-first index. Even before the number of searches on mobile overtook desktop around 2014, Google has been working to ensure that search results page is ready for a mobile world. Preparing your local business clients for mobile-first indexing…

Contributed by: Carolyn Lyden

August 15, 2017

New Report Offers Recipe for Effective SEO for SMBs

Making a profit in small-business SEO is tough. So is delivering value to SMBs at low budget levels, particularly in competitive categories. The risk with lower budget SEO is that SMBs will spend money on tactics that won’t materially impact their businesses or may even do harm. Some contend it’s better to buy “SEO for Dummies”…

Contributed by: Charles Laughlin

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