Small Business

Archive for the ‘Small Business’ Category

September 5, 2017

Survey: Awareness, Paperwork Main Barriers to Accessing Co-op Billions

While people debate the ultimate figure, LSA and others estimate that about half of the nearly $70 billion allocated to fund co-op advertising programs goes unused every year. That’s a staggering amount of money left on the table. There’s a perception that that co-op money is harder to get or less available than it used to…

Contributed by: Greg Sterling

August 31, 2017

5 Technology Trends Impacting How Local Businesses Should Market

Trends tell us what’s happening in our world today. They give us insights into what the future will look like. As marketers, we look to digital marketing and internet trends specifically to assist in planning marketing strategies for our clients. Every year, Mary Meeker of Kleiner, Perkins, Caulfield & Byers (KPCB) shares her highly-anticipated Internet…

Contributed by: Bernadette Coleman

August 28, 2017

Review Rich Snippets: What They’re For & What They’re Not For

When it comes to ranking, everybody wants to get ahead. Review snippets have become a hot topic of late, and as with any hot topic, there are some common misconceptions that need debunking. Learn how review rich snippets can benefit your clients’ websites, as well as what they can’t accomplish. Quick Crash Course First, here’s…

Contributed by: Kameron Jenkins

August 23, 2017

How to Prepare for Google’s Forthcoming Mobile-First Indexing

It’s been a long-time coming, but Google officially announced in October 2016 that it’s switching to a mobile-first index. Even before the number of searches on mobile overtook desktop around 2014, Google has been working to ensure that search results page is ready for a mobile world. Preparing your local business clients for mobile-first indexing…

Contributed by: Carolyn Lyden

August 15, 2017

New Report Offers Recipe for Effective SEO for SMBs

Making a profit in small-business SEO is tough. So is delivering value to SMBs at low budget levels, particularly in competitive categories. The risk with lower budget SEO is that SMBs will spend money on tactics that won’t materially impact their businesses or may even do harm. Some contend it’s better to buy “SEO for Dummies”…

Contributed by: Charles Laughlin

August 14, 2017

Nextdoor: The Next Big Thing for Local Businesses

If you haven’t heard of Nextdoor yet, it’s basically a private social media site where neighbors can connect. Its users can discuss anything, from lost dogs to recommendations for a great plumber, with verified neighbors in their area. Nextdoor is growing at lightning speed. They are now in 145,000 neighborhoods across the U.S. and reaching…

Contributed by: Melanie Thaden

August 10, 2017

‘Local Market Paradox’: Consumer Tech Changing, SMB Issues Persist

I recently spent about eight hours locked in a room with a bunch of local/SMB market veterans talking about what’s happening in the “local market.” That means different things depending on the context, but here it meant consumers and SMB marketers. What was fascinating to me about the discussion, among other things, was the contrast that…

Contributed by: Greg Sterling

August 9, 2017

Survey: 72% of SMB Amazon Prime Members Use it for Business

Digital technology and “the cloud” are transforming the way small businesses (SMBs) manage their operations. As one example, Amazon has started to disrupt the supply chain. According to a new LSA survey, roughly 70% of SMB respondents said they are members of Amazon Prime. Of those, 72% are using it to buy parts, products or…

Contributed by: Joe Morsello

August 8, 2017

GroundTruth: ‘8 out of 10’ Brands Are Saying Yes to Cost-per-Visit

In March GroundTruth (formerly xAd), introduced a new Cost Per Visit model (CPV) that charges marketers only when people come into their stores or business locations. Other companies have launched similar programs that are tied to sales or offline visits (Empyr, Blis and Retale). Placed, which was acquired by Snapchat parent Snap, is the verification partner for GroundTruth and…

Contributed by: Greg Sterling

August 1, 2017

Who Will Serve the Low End of the Small Business Market?

One of the perpetual debates in “local” is about the viability of digital marketing products and services for low-budget small businesses. I was having this discussion with Scorpion today. There are plenty of vendors, media publishers and agencies serving the $1K monthly (and above) segment of the market. But what’s available for those unwilling or…

Contributed by: Greg Sterling

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