Small Business

Archive for the ‘Small Business’ Category

February 23, 2017

On Target Podcast: Mark MacLeod, Founder, SurePath Capital

Mark MacLeod is the founder of SurePath Capital Partners, which specializes in supporting and advising technology companies targeting the small business market. Prior to SurePath, MacLeod worked as CFO for FreshBooks, Shopify, Tungle and others. He was also a General Partner at Real Ventures, Canada’s largest and most active seed stage venture fund and lead investments in…

Contributed by: Greg Sterling

February 21, 2017

Everyone’s Talking Local, LSA17 Will Tell the Whole Story

There’s lots of talk about location these days. Headlines from trade publications are littered with references to “location” or “location-based.” Most of these articles only tell part of the story. It’s the same with conferences. Location has made it on to the agendas of a lot of events; however these discussions often just scratch the…

Contributed by: LSA Editors

February 20, 2017

Local Businesses Bungle Their SEM Campaigns and Blame AdWords

Manta recently released a report on search marketing for small businesses. It contained a very interesting survey finding that we featured in our most recent “Chart of the Week.” According to “613 small business owners who use Google AdWords” surveyed, “40 percent . . . stated that their use of AdWords hadn’t directly yielded any…

Contributed by: Greg Sterling

February 9, 2017

Data: 40% of SMBs Believe AdWords Not Effective

Marketers believe strongly in paid search (SEM) because it is controllable, can yield much faster results than than organic and can be extremely effective on mobile. However, many SMBs appear to be having poor experiences with paid search. According to a new study, 40% of SMBs said that their use of AdWords didn’t directly yield…

Contributed by: Joe Morsello

February 1, 2017

Study: SMBs Want Help Finding Ethical Marketing Providers

Given stubborn churn rates, it’s clear that many SMBs are not happy with their marketing services providers. Some of this comes from inflated expectations and some, unfortunately, from dubious or even unethical claims made by some of the companies selling these services. It’s often challenging for SMBs to find trustworthy providers. A new survey found…

Contributed by: Wesley Young

January 30, 2017

Analysts Debate What You Can Expect in “Local” 2017

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LSA recently published more than 50 predictions for 2017, from a broad mix of local media publishers, agencies and technology providers. In a webinar last week, industry analysts Greg Sterling, Charles Laughlin and Neal Polachek evaluated some of the most provocative and insightful predictions on the list. Before they reviewed 2017 predictions, they explored predictions…

Contributed by: Joe Morsello

January 30, 2017

LSA Launches Digital Marketer Certification Program

In today’s crowded and complex digital marketing environment, how does our industry regain the trust of small business owners frustrated by negative experiences with marketers who make overblown claims or provide unprofessional service? By providing a platform for local businesses owners to connect directly with credible digital marketing partners who deliver on their promises. After…

Contributed by: Neg Norton

January 27, 2017

What Do Low Trust Rankings Say about Digital Media Sellers?

Business networking site Alignable has been doing something very interesting over the past couple of years. It has been regularly conducting net-promoter surveys (NPS) of its small business members to find out their brand/trust perceptions of a wide range of services providers to the SMB market. Here’s the list of companies that Alignable is collecting…

Contributed by: Greg Sterling

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