Small Business

Archive for the ‘Small Business’ Category

October 13, 2016

The Customer Funnel: A New Framework for Local Marketing (Webinar 10.25.16)

Please join the Local Search Association (LSA) and Camilyo for an exclusive webinar presentation Tuesday, October 25 from 2:00 pm – 3:00 pm ET. The path to purchase has become much more complex in the past decade as consumers use more sources to make buying decisions. Small businesses are now forced to use nearly eight marketing…

Contributed by: Joe Morsello

October 12, 2016

Data: 43% of SMBs Sell Brands that May Offer Co-op Funding

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When it comes to co-op advertising, there is much discussion around the roughly $70 billion in annual co-op funding available in the U.S. While not every SMB sells brands that offer these kind of programs, almost half do and only a fraction are taking advantage. According to an LSA and Manta joint study, 43% of…

Contributed by: Joe Morsello

October 12, 2016

Is There Too Much Focus on the Top of the Funnel in SMB Solutions?

With the exception of marketing services providers that are focused on loyalty or CRM, there’s a heavey focus on acquiring traffic and new customers in SMB marketing programs. One sees this repeatedly in surveys and in the structure of SMB marketing programs being sold by local media publishers and others. In contrast, there’s a widely…

Contributed by: Greg Sterling

October 11, 2016

Identifying Micro Moments Makes it 65% More Likely to Achieve Profitable Mobile ROI

The internet and more recently, the “any time” access provided by mobile devices is changing the way we think and process information. Today, in part due to the volume of information available, we retain less facts and instead remember where to find the information we need. We also consume that information in shorter, but more…

Contributed by: Wesley Young

October 10, 2016

How to Break through the Co-op Advertising Clutter (Free Report)

The idea behind co-op is simple: manufacturers make money available to help local retailers, dealers and distributors sell more of their products. There are billions of available dollars but most co-op programs are underutilized. Though simple in concept, there is no magic bullet for taking advantage of co-op advertising. Improving co-op performance is a matter…

Contributed by: Joe Morsello

October 10, 2016

Marketing’s Digital Divide Grows As Location Pushes Marketers to Think Beyond the Screen

Digital media and mobile devices have transformed how we understand and interact with the world around us. For consumers, this means more convenience, reduced friction and persistent access to information. For small businesses and even major brands, however, digital media and mobile have in many ways created more friction and complexity. The promise of digital…

Contributed by: Joe Morsello

October 7, 2016

Are Local Publisher Margins and the ‘User Experience’ at Odds?

The SIINDA event in Ljublijana, Slovenia just concluded with talks from Google and Uber, among a range of others. There were a number of interesting presentations and conversations throughout the event. At the highest level one theme that emerged for me is user experience vs. margins. There were numerous vendors and third party tech companies…

Contributed by: Greg Sterling

October 6, 2016

Data: SMB vs. Industry View of “Essential” SMB Marketing Methods

Media sellers and their local business customers often don’t see eye to eye about online marketing. However, a new study shows that when it comes to “essential marketing methods,” there’s agreement about the top channels. But after the top three or four methods the opinions diverge. SEO, websites and social media were seen as the…

Contributed by: Joe Morsello

October 5, 2016

The Customer Funnel: A New Framework for Local Marketing (Free Report)

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The practice of selling small businesses into individual digital channels and marketing solutions can create complexity for both the sales rep and the small business owner. Evidence of this comes in the form of high churn rates throughout the industry. To simplify the proposition for SMBs and media sellers alike, a new framework and approach…

Contributed by: Joe Morsello

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