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Archive for the ‘Small Business’ Category

August 11, 2016

A Different Take on hibu & Yellow Pages: Response to WSJ Article

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On Friday the Wall Street Journal published an article that broadly characterized local search and directory company hibu and the yellow pages industry more generally as a group of “multibillion-dollar turnarounds [that] have failed.” That both paints with too broad a brush and is inaccurate. To varying degrees all traditional media companies in the U.S….

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August 2, 2016

Nextdoor Begins to ‘Monetize’ on Its Path to an Eventual Sale

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Nextdoor is already a massive success story. Now established in more than 100,000 US neighborhoods, the company is planning to expand internationally and has started “monetizing.” Sponsored posts are making their appearance (screen below) and the company has begun pitching itself to advertisers as a way to reach specific neighborhoods and groups. Several months ago…

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August 1, 2016

Survey: 76% of SMBs Do Local Search but 44% Don’t Track ROI

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A new survey of roughly 600 us small businesses (SMBs) from digital agency RevLocal finds that while 76% of respondents are engaged in “local search” marketing, only 44% are tracking the ROI of those efforts. Believe it or not this is a more “encouraging” result than we’ve seen in the past. Source: RevLocal, July 2016…

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July 27, 2016

Is Pokémon Go Being Overhyped As a Local Marketing Platform?

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Pokémon Go is a massive global phenomenon, with zillions of users so immersed in and obsessed with the augmented reality (AR) mobile game that they’re falling off cliffs, crashing their cars and generally getting into all sorts of trouble. Because Pokémon Go requires players to move through the real world as they play — it’s…

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July 20, 2016

Data: With Bigger Budgets, 50% of SMBs Would Invest in SEO

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One of the common reasons small and medium-sized businesses (SMBs) refrain from marketing or advertising is because of a limited budget. But when asked what they would do with double the marketing budget, SEO and paid search (PPC) topped the list. According to a new LSA survey, 50% of SMBs would invest in SEO if…

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July 19, 2016

Payment, Email, Digital Marketing Vendors Top Alignable’s Q2 SMB Trust Index

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Today Alignable released results from its Q2 2016 SMB Trust Index. Using net promoter scores (NPS) among small and medium-sized business (SMBs) vendors as a substitute for trust, the index includes data on 37 brands and is comprised of over 9,000 ratings from North American SMBs. Brands needed at least 25 ratings to be included…

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July 13, 2016

Data: Only 6% of SMBs Say Mobile is Primary Marketing Channel

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A growing number of consumers are leveraging mobile devices as a primary tool to find and and engage with small and medium-sized businesses (SMBs). However, SMB investment in mobile marketing is lagging far behind consumer behavior. According to a new survey, 92% of local business owners, regardless of age, believe their mobile device is essential…

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July 13, 2016

Angie’s List Gets Rid of Its Paywall — Will It Work?

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Under pressure to grow usage and revenue, Angie’s List has been testing a “freemium” model for several months and this morning announced “free membership nationwide.” In the past several quarters, membership growth has been flat though retention is around 75%. Opening the site up to free basic membership was an inevitable decision to boost usage…

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July 12, 2016

SMBs Depend on Mobile, 80% Using SMS As Customer Service Tool

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Mobile loyalty platform flok recently conducted a small business survey that produced some interesting findings around use of mobile and mobile marketing. At the highest level the findings can be summarized as follows: Business owners, regardless of age, are dependent on their mobile devices However they badly lag in mobile marketing adoption SMS is an…

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July 7, 2016

Data: 57% Unlikely to Buy Online from Biz with Poor Mobile Experience

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Delivering a positive mobile experience to customers has never been more important. Studies continue to show that poor mobile experiences result in businesses and brands being overlooked by customers. According to a new study, 57% of consumers said they were not likely to buy online from a non-mobile friendly local business site. This applies equally…

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