Small Business

Archive for the ‘Small Business’ Category

June 23, 2017

Survey: Number of Consumers Who ‘Never’ Review Drops by Half

I remember a debate at a local conference years ago about whether consumers would write reviews in categories other than restaurants, such as plumbers. History has definitively proven the skeptics wrong: consumers are reviewing local businesses and multi-location brands across the spectrum of categories — including plumbers. Indeed, consumers are writing more reviews more often, according to a new…

Contributed by: Greg Sterling

June 22, 2017

The SEO Recipe for SMBs: 9 Tactics for Small Budget Accounts

Delivering real value to small budget SEO accounts is challenging, yet achievable. The standard “premium” SEO playbook used for large budget businesses rarely makes sense for small budget accounts. Meanwhile, “old school” SEO tactics continue to produce results for SMBs. Boostability’s Matt Tennison and Kelly Shelton joined LSA’s Charles Laughlin and Local SEO Guide‘s Andrew…

Contributed by: Joe Morsello

June 20, 2017

Survey Says SMB Retailers Will Give Up Physical Stores within Decade

Much has been made of retail store closures and layoffs. Many in the industry are referring to this as the “retail apocalypse.” Now, a survey of 200 small businesses from GetApp argues that in a decade physical stores (for these respondents) will be gone. The survey of “over 200 US-based business respondents, who run both an…

Contributed by: Greg Sterling

June 15, 2017

Square Debuts Second Long-Form Branding Vehicle: ‘Made in Iowa’

Square has released its second film promoting small business and entrepreneurship: “Made in Iowa.” The film, which carries no Square branding, is more than 12 minutes long. I encourage you to watch the whole thing; it plays like a mini-documentary. It tells the story of what happens in small town America (Webster City, Iowa) when the…

Contributed by: Greg Sterling

June 14, 2017

SMBs Need Marketers & Media to Make Co-op Advertising Effective

Estimates show that about $35 billion of nearly $70 billion in co-op advertising dollars go unused each year. The biggest challenge is that many local media and marketing sellers don’t understand co-op or how to sell it. There is a perception that there’s much less co-op advertising money available these days than in the past, but those…

Contributed by: Tim Brennan

June 13, 2017

On Target Podcast: Sunir Shah, Co-Founder, The Small Business Web

The marketing technology landscape continues to expand, as documented by the chiefmartec.com infographic, which this year features over 5,000 companies (up 40% vs. 2016). Much of the technology and software being created has great potential for SMBs, but the SMB software as a service (SaaS) segment is only about 2.5% of the global software market….

Contributed by: Joe Morsello

June 12, 2017

SEO for SMBs: What Really Works? (Webinar 6.21.17)

Please join the LSA and Boostability for an exclusive webinar presentation Wednesday, June 21 from 2:00 pm – 3:00 pm ET. Delivering real value to small budget SEO accounts is challenging, yet achievable. The first step is understanding that much of the standard “premium” SEO playbook used for businesses with large budgets rarely makes sense for…

Contributed by: Joe Morsello

June 8, 2017

8 Changes to Google My Business: What You Need to Know

Google My Business is a foundational pillar of local SEO. Over the course of the past several months Google has quietly made a number of changes — some unannounced — that affect business listings, Google Maps, the Local Pack and the GMB dashboard. In a webinar this week, local SEO expert Joy Hawkins, a Google…

Contributed by: Joe Morsello

June 8, 2017

Introducing the Local Marketing Stack

Over the past several months, I’ve drafted the Local Marketing Stack infographic, which I hope will help small business owners as a roadmap for making marketing decisions. Although the graphic is intended to help small business owners figure out their path, it can be equally useful for media agencies serving those business owners. Where Do…

Contributed by: David Mihm

June 5, 2017

ReachLocal Introduces ‘Trusted Advisor Program’ for Accountants

In the very early days at ReachLocal, the company tried to build a salesforce of independent contractors – Uber for marketing services (before Uber). It abandoned that strategy to build its own direct salesforce. Now ReachLocal has come full-circle in a way. The company introduced a new video outlining its new “Trusted Advisor Program.” The program targets certified public…

Contributed by: Joe Morsello

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