Small Business

Archive for the ‘Small Business’ Category

October 18, 2018

Hibu says Alexa Driving SMB Interest in Voice Search

Hibu recently joined a growing list of marketing services providers benefitting from Yext’s listings management and direct syndication of local business data to Amazon’s Alexa. I was curious about whether this is something the company is promoting and what the small business response has been. I spoke today with Hibu’s RC Thompson. He told me that…

Contributed by: Greg Sterling

October 18, 2018

Pinterest Introduces New & Improved Self-Serve Ad Tools

To further assist advertisers of all sizes in reaching relevant audiences, Pinterest recently announced numerous changes and new additions to its growing suite of advertising tools. According to the company: We’re always updating features at Pinterest to create a better experience for our advertisers. Over the past year, we’ve used your feedback to redesign our…

Contributed by: Courtney Dobson

October 17, 2018

The 3rd Wave of SMB Tech Adoption Data to Be Presented at Summit

We’ve just concluded Wave III of the Tech Adoption Index survey of small businesses. The survey tracks the shift of local businesses to cloud-based services across multiple operational categories and verticals. The data will be presented at LSA’s upcoming Tech Adoption Summit in San Francisco on November 6 – 7. Anyone selling services into the small business market should attend. We…

Contributed by: Greg Sterling

October 15, 2018

Two Events Illustrate Widening Gap between Marketers and SMBs

Last week we held two back-to-back events in New York at Yelp’s offices. The first, Localogy, was for agencies and focused on advanced local marketing tactics and other issues, such as automation and machine learning. It was a great event and many of the attendees were especially appreciative of a highly technical presentation from Moz’s Russ Jones…

Contributed by: Greg Sterling

October 10, 2018

Yext Brand Repositioning and What It Says about ‘Local’

A few weeks ago Yext announced that its Geomarketing blog was going on hiatus. This was part of a broader repositioning of the company. It has gone from listings/presence management, to digital knowledge management to “online brand management.” At the core of the product is still listings and presence management (and reputation) as a basic…

Contributed by: Greg Sterling

October 5, 2018

Localogy Is Next Week in New York

LSA’s Localogy event is happening next Thursday in New York at Yelp’s offices. It’s an expansion of the digital marketing tactics workshop we held at LSA18, which was very well received. This is an event for practitioners, featuring tactics and best practices for digital agencies and in-house marketers. Here’s our agenda: How to Create a Data-Driven…

Contributed by: Greg Sterling

October 4, 2018

Study: 75% Plan to Shop Online & Offline this Holiday Season

According to a PwC annual survey of 2,000 consumers, 75% plan to shop both online and in-store during the holiday season this year, and this group is expected to spend more than those that shop only online or only in-store. While this isn’t shocking, it reinforces the idea that consumers aren’t looking at online and in-store as either…

Contributed by: Joe Morsello

September 26, 2018

Survey: 31% of SMBs Still Using ‘Paper’ to Manage Customer Info.

This week Salesforce is holding its massive developer and partner conference Dreamforce in San Francisco. In conjunction with the event, the company has released a survey (reg. required) of 490 small and medium size business owners (SMBs). It explores technology adoption and other issues. The surveyed SMBs range in headcount from 2 to 199. Many of the findings are segmented into…

Contributed by: Greg Sterling

September 26, 2018

Google Allowing You to Reserve, Book Unique Experiences in SERPs

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Search results on Google have come a long way from a list of links. Today the SERPs enable all kinds of commerce activities like restaurant reservations, scheduling haircuts, click to call, shopping, and more. Earlier this week the company announced yet another action: reserving/booking unique experiences. From booking an urban kayaking experience, to signing up…

Contributed by: Joe Morsello

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