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Archive for the ‘Small Business’ Category

June 25, 2019

Are Late Payments Killing Small Business?

A new study in Australia showing how late payments are hindering small-business growth is just the latest in a series of studies underscoring how cash flow remains a major challenge for SMBs and a leading cause of business failure.  The reality of the struggle small businesses face with getting paid on time combined with their…

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June 24, 2019

Come to the LSM Benchmark Study Breakfast on 6/27 in NYC

LSA and SOCi have just completed a Localized Social Marketing (LSM) study of 163 franchise brands, with nearly 50,000 local pages/profiles. The study (and related awards) will be presented this week in New York on June 27. The event is free to attend but you need to register because of limited space. I worked on…

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June 24, 2019

The Yawning Chasm Between All-in-One Demand and Adoption

LSA’s proprietary small-business survey data consistently tells us SMBs would prefer one software provider to handle most or all of their business operations. They choose this over picking and choosing among point solutions for payments, payroll, marketing automation, CRM and so on. In the new LSA Modern Commerce Monitor™️ (the successor study to the Tech…

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June 21, 2019

Fake Listings, Fake Reviews: Is This the New Normal?

Yesterday the Wall Street Journal ran an article about the prevalence of fake local business listings on Google. This is a known problem that local SEOs have talked about for years and that Google says it has been addressing, in an ongoing game of whack-a-mole. The article suggests, however, the problem is intensifying. It goes…

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June 20, 2019

Google My Business Announces New Customization Features for SMBs

Since its launch in 2014, Google My Business has attempted to bridge the gap between consumers and the 150 million businesses present on its platform through unique tools and features. And earlier today, Google announced that it was adding even more new elements to help businesses stand out and “capture their identity,” through unique personalization….

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June 20, 2019

Build Your Skills: Facebook Audience Insights for Local Marketers

Say you’re launching a new, local business focused solely on women’s outdoor supplies. It would be nice to know how many women interested in hiking live near your store, right? With Facebook’s Audience Insights, you can not just find where your ideal audience lives, but also what they like and what they’ve already bought. Here is…

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June 19, 2019

Stripe, Xero Partner to Get SMBs Paid Faster

Two of the biggest global brands in SMB fintech have joined forces to solve a common pain point for small businesses — getting their money on time. SaaS accounting giant Xero and payments platform Stipe announced a partnership at the recent Xerocon San Diego conference for the two companies to develop tools to help small…

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June 13, 2019

Drive to Simplify SMB Experience Behind Location3 Platform

Last week at the LOCALOGY ENGAGE event near Washington DC much of the discussion centered around building marketing and back office SaaS products for small businesses that are simpler and more transparent in order to improve engagement, which is a great bulwark against churn. We learned from the new Modern Commerce Monitor™ (which is replacing…

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June 13, 2019

LOCALOGY ENGAGE 19: Are You Focused on Engagement?

Among the many excellent sessions at LOCALOGY ENGAGE: SaaS/SMB held this past week in the Washington D.C. area was former HubSpot CRO Mark Roberge’s talk on why usage and engagement are the most important metrics for SMB SaaS players to worry about, particularly in the early stages of a product. Mark, now a lecturer at…

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June 12, 2019

The Interesting Bits from Mary Meeker’s Massive Slide Deck

Described by some as “the most anticipated deck in Silicon Valley,” former Wall Street analyst turned VC, Mary Meeker did her annual data dump yesterday (.pdf). By way of context, the slides are put together by subordinates and sourced from third party data. There’s no original research or forecasting in the document. At 333 pages…

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