Small Business

Archive for the ‘Small Business’ Category

January 30, 2019

Recency Counts: Unpacking the ‘Consumer Review Journey’

No one disputes the influence of reviews and ratings on consumer buying decisions. A 2018 study conducted by LSA for SOCi found that reviews and ratings were the “most important” influence on purchase decisions, outweighing all other factors, including pricing/discounts, business location — even personal recommendations of a friend or colleague. In addition, 71% of consumer…

Contributed by: Greg Sterling

January 29, 2019

Paid-Search Automation Not Ready for Prime Time

Back in December I received an email from Google asking to develop a completely automated paid search campaign on behalf of my new digital marketing agency, Rithm Marketing. My guess is that this is part of a larger effort to test the company’s ability to build automated campaigns from end to end (keywords, to bids,…

Contributed by: Joe Morsello

January 28, 2019

On February 4, Google Will Start Intervening in SEM Campaigns

Last week an email went out to an undetermined number of paid-search marketers. It says, “Google Ads experts are identifying key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text” (see below). It was first publicized on…

Contributed by: Greg Sterling

January 24, 2019

2019 Prediction: Google Breaks Down Barrier to Entry for Local Advertisers

I think we’re going to see more of Google helping small and local businesses with their online advertising challenges. Small businesses often lack resources and have difficulty in measuring the success of their search campaigns, if direct online conversions aren’t there. Google is supporting local businesses to better realize and act-on the local advertising opportunity…

Contributed by: LSA Editors

January 23, 2019

Why Do Most SMBs DIY Their Own Digital Marketing?

Of the roughly 28 million small businesses (SMBs) in the US, how many are trying to DIY their own digital marketing? The answer is: most of them. A recent LSA report (commissioned by Mono), revealed the marketing and software products SMBs purchased directly from the service provider’s website or app. Overwhelmingly, the most common self-provisioned…

Contributed by: LSA Editors

January 23, 2019

Less than 10% of SMBs ‘Extremely Marketing Savvy’ but 95% DIY

There have been many discussions on this blog related to do-it-yourself (DIY) digital marketing within the small and medium-sized business (SMB) population. From exploring the motivations behind the desire to DIY, to how these efforts translate (or don’t) to actual business results, these discussions have all led to a similar conclusion: DIY isn’t an effective…

Contributed by: Joe Morsello

January 18, 2019

Replay: Overcoming the All-in-One Sales Challenge

There’s a great deal of buzz being generated regarding the difficulties of selling all-in-one digital marketing solutions to SMBs (small businesses). The challenge lies in showcasing the value of a full-stack solution to these SMB customers without complicating the landscape further. During a recent LSA webinar, Charles Laughlin of LSA’s Tech Adoption Index and Ziv…

Contributed by: Courtney Dobson

January 18, 2019

Report: 70 Predictions for 2019 from Local Marketing Experts

Predictions, what are they good for? For one thing, they’re an interesting way to peer into the collective mind of the industry at a moment in time. What are people seeing or thinking will matter? What strategies and tactics are top-of-mind? Predictions both reflect reality and, as perceptions of the immediate future, help shape it. This is LSA’s third year of compiling predictions (2017,…

Contributed by: Greg Sterling

January 14, 2019

AdWords Express Is Dead, Long Live Smart Campaigns

RIP AdWords Express. Not a surprise to anyone, it has been officially subsumed by Google Smart Campaigns. Smart Campaigns were introduced in July of last year, with the intention of simplifying the ad-creation experience for small business owners. Smart Campaigns is built on the same technology platform used to power AdWords Express but it offers more features and…

Contributed by: Greg Sterling

January 2, 2019

Top 3 Influences on B2B Buyers: Websites, Events & Content

Over the last two years, the role of the small business website was a source of debate for local marketers. While some argue that Google is the new homepage for many small businesses, others argue the power of the website goes beyond the SERP. From the buyer’s perspective, the website is a critical checkpoint, particularly…

Contributed by: Joe Morsello

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