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Archive for the ‘Small Business’ Category

September 26, 2018

Survey: 31% of SMBs Still Using ‘Paper’ to Manage Customer Info.

CRM gears

This week Salesforce is holding its massive developer and partner conference Dreamforce in San Francisco. In conjunction with the event, the company has released a survey (reg. required) of 490 small and medium size business owners (SMBs). It explores technology adoption and other issues. The surveyed SMBs range in headcount from 2 to 199. Many of the findings are segmented into…

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September 26, 2018

Google Allowing You to Reserve, Book Unique Experiences in SERPs

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Search results on Google have come a long way from a list of links. Today the SERPs enable all kinds of commerce activities like restaurant reservations, scheduling haircuts, click to call, shopping, and more. Earlier this week the company announced yet another action: reserving/booking unique experiences. From booking an urban kayaking experience, to signing up…

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September 25, 2018

Will Scam/Spam Calls Cripple Inside Sales to SMBs?

Calls

Most small businesses that rely on phone calls need to answer the phone. But increasingly telemarketers and spam are clogging phone lines, especially on mobile devices. A company called First Orion has released its “Scam Call Trends and Projections Report” for 2018. The scary headline is: next year nearly 50% of mobile calls will be…

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September 21, 2018

Pinterest’s ‘Shop the Look’ Pins Now Available to SMBs

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Previously only available to big brands, Pinterest’s “Shop the Look Pins” are now available to all businesses. This free product-tagging tool allows businesses to tag Pins that feature products they want to sell, helping Pinterest’s over 250 million active monthly users go from discovery to purchase. The tags appear as white dots that users can…

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September 21, 2018

Study: Consumers Expect a Review Response within 24 Hours

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Two recent studies give us further evidence of reputation a best practice: responding to consumer reviews within a day. An analysis of reviews and response patterns on TripAdvisor found that hotels responding to reviews saw an increase in the number of reviews they received overall as well as a boost in their actual ratings. The authors found that…

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September 17, 2018

Amazon Launches ‘Storefronts,’ a New SMB Seller Destination

Amazon Storefronts

Half of everything sold on Amazon comes from SMBs, according to the company. In that context, Amazon is introducing a new shopping destination within its site called “Amazon Storefronts.” It will showcase SMB products exclusively. It contains a “curated collection of over one million products, and deals from nearly 20,000 U.S. small and medium-sized businesses.” The site will also promote SMBs with…

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September 11, 2018

USA Today Network Launches SMB Marketing Service LOCALiQ

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Yesterday, Gannett’s USA TODAY NETWORK announced the release of their new marketing service for small businesses, LOCALiQ. The solution is a combination of website, SEO, listing management and social media services and tools. Powering the new brand are the company’s recent acquisitions of ReachLocal (2016), location management software company SweetIQ (2017) and SaaS solution Wordstream…

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September 10, 2018

Replay: Is Automation an Existential Threat to Agencies?

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Machine learning and automation are changing the dynamics of delivering marketing services to both small businesses and enterprises alike. Do automated campaign creation and optimization represent “an existential threat”? How should agencies respond and what areas and tasks should they focus on to avoid being commoditized or replaced? During a recent webinar, Greg Sterling of…

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August 30, 2018

Facebook Removes 5,000 Targeting Options

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In April, Facebook shared that it sought to improve its ad platform following alleged misuse that involved discrimination. The company has recently announced updates to its ad targeting tools designed to defend people against such discrimination. Facebook has removed more than 5,000 targeting options, including limiting an advertiser’s ability to eliminate audiences based on factors…

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August 22, 2018

DexYP the First Local Publisher to Syndicate SMB Listings to Alexa

Echo dot

It’s not clear how much small business (SMB) awareness or grass roots demand there is for listings and local data syndication to smart speakers. But DexYP is wisely getting ahead of the curve and utilizing Yext’s direct data feed to Alexa to get its customers in front of smart speaker users. Roughly two weeks ago…

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