Intuit has been gauging interest among small businesses for an on-demand bookkeeping service called Live Bookkeeping and is expected to launch the service in the near future. This has caused some consternation in the accounting world, sparking fears that Intuit is going into competition with its bread and butter — the community of accountants who serve…
If trend-setting in M&A for marketing technology is accurate, then McDonald’s just made a huge prediction – a $300 million one. Yesterday, they announced their first acquisition in over 20 years of, “Dynamic Yield”, a company that will help them provide a more real-time personalized experience for their customers. Just the other day I experienced…
There are numerous consumer surveys about chatbots that argue people prefer interacting with them for certain tasks. Others come out the opposite way. The reality is somewhere in-between and fairly well captured in new survey data from Uberall. The survey of roughly 1,000 US adults asked about their level of interest in interacting with bots from “major brands”: 40% were…
Despite the waning visibility of organic content, SEO is arguably more important than ever. The vast majority of search clicks occur on organic links/content. Yet, according to a survey from Clutch, only 36% of small businesses (SMBs) have an SEO strategy — though an additional 38% say they plan to in the future. Clutch uses the SBA’s…
Challenges of time and budget have been consistent themes for small business owners (SMBs) in executing online marketing. Even as many SMBs have become much more sophisticated about digital, there are SMB segments that feel frustrated, even overwhelmed by some of the challenges. LSA has found this anecdotally among attendees to its digital marketing bootcamps….
Data show that 62% of consumers with internet access shop online at least once per month. A new survey from Insureon and Manta shows that many SMBs are starting to understand the importance of having an e-commerce presence to reach these online buyers. The survey of over 2,000 SMB owners revealed that 76% believe online…
A while back LocaliQ asked my colleague Neal Polachek to develop a talk for small businesses that would fit into its Growth Lab initiative. Something to help small businesses stay ahead of the curve. Neal landed on an idea. What if small businesses adapted how they run their businesses to emulate the customer experiences that have become…
Every business has its limitations — but for brand new business startups, those limitations can be especially stringent. This is something that marketers often hear when working with young companies: They want to make a big splash, but have limited means with which to make it happen. What complicates matters further is when the business…
One of the most interesting sessions at LSA19 was the discussion by Sandy Lohr, CEO of Matchcraft, about how Millennial business owners are different and the need to change selling tactics to reach them. A new survey of US small businesses from Clutch/The Manifest partly echoes that in suggesting they’re more ad-friendly than earlier generations of business owners. Millennial-owned/managed businesses (95%) were…
Three tech leaders this morning took LSA19 attendees on a brief but deep dive into how small business can leverage artificial intelligence to drive revenue. Representing a range of brands and companies that tap big data to help small business owners, the three speakers focused on the “democratization of data” and attempted to demystify AI…
