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Archive for the ‘Small Business’ Category

February 2, 2018

Tech Adoption Index: SMB Market Defined by Galaxies, not Ecosystems

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The collection of companies offering digital tools to small businesses either directly or via resellers is better described as a collection of galaxies than as an interconnected ecosystem. Such is the conclusion of Lorren Elkins, an executive with the software company Camilyo who is his spare time has amassed an impressive database of companies serving…

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February 1, 2018

SMB Marketing Providers Rated Below Average in Alignable’s 2018 SMB Trust Index

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Earlier this week Alignable released the latest SMB Trust Index. The study reflects over 50,000 ratings and reviews from SMBs, offering net promoter scores (NPS) for 115 brands across 25 categories. In case unfamiliar, for this study NPS is a measure of how likely an SMB is to recommend a specific brand to fellow business owners….

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January 30, 2018

Tech Adoption Index: Zoho Releases Bolster its “Business Operating System” Platform

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Cloud software provider Zoho rolled out two product releases and one update today that advance its strategy of being a one-stop resource for businesses to run their operations entirely in the cloud. Today the company rolled out ZohoFlow, a drag and drop application that allows businesses to create workflows between business applications, which enables businesses to eliminate manual tasked from…

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January 30, 2018

Google, Local Search & SMBs: How Marketers Can Tie Them Together

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Google’s annual Year in Search yielded another batch of interesting search outcomes. Not only were people more likely to make nuanced searches (‘how to make buttered slime’ as opposed to ‘how to make slime’ – Google’s example, not mine), consumers had developed an added layer of complexity when making ‘near me’ searches. Think With Google,…

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January 29, 2018

Tech Adoption Index: Do SMBs Want All-in-One Cloud Solutions?

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Companies selling digital solutions to small-businesses have long chased the notion that SMBs want sellers to “make it easy for them” and wrap up the media products they need into one turnkey solution. One payment and one dashboard where they can see how it’s all working. Ostensibly this is a win-win proposition. The seller gets a bigger sale…

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January 26, 2018

Replay: What Local Marketers Must Know in 2018

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In the latest LSA webinar, Mike Blumenthal and David Mihm discussed their predictions for the local marketing space and what they mean for digital agencies and media companies in 2018. Topics included local SEO, Google and GMB, reviews and reputation management, local ads and voice search. In addition to reacting to the predictions in LSA’s…

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January 24, 2018

GoDaddy Acquires Main Street Hub, Now Offers Social Management to Its 17M SMBs

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GoDaddy is set to acquire social media marketing company Main Street Hub for $125 million. Main Street Hub, which focuses on marketing automation, CRM, social media, and reputation management, helps GoDaddy broaden its already vast cloud platform. The acquisition is expected to close in the second quarter of 2018. Current Main Street Hub co-CEOs and…

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January 23, 2018

5 Types of Data That Should Drive Your Local Digital Marketing Strategy

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Digital marketing is most often based on data-driven decisions. From online behavior (clicks, dwell time, etc.) to complex search algorithms, marketers view almost every online interaction as a piece or source of data. But when we talk about data in the local marketing context, what do we mean? One standard response is the familiar “it…

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January 22, 2018

Why Facebook Ad Creative & Relevance Now More Important than Ever

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Earlier this month, Facebook announced that it is going to de-prioritize commercial content (“public content”) from brands, businesses and media publishers in favor of content and posts from friends and family. The long-term impact of this change is unclear, but the decline of organic reach will likely accelerate, and advertising will be the primary way…

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January 19, 2018

On Target: Irana Wasti Details SMB Opportunity for GoDaddy

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Many companies selling tech to small businesses target larger and more established merchants. Not GoDaddy. The hosting and domain provider sees “nascent” businesses as its big opportunity. These “nascents” are the businesses that may only exist as a freelancing side hustle for a graphic designer with a day job, for example, or perhaps is just a business…

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