Small Business

Archive for the ‘Small Business’ Category

May 21, 2019

7 Can’t Miss SMB-SaaS Sessions at Localogy: Engage on June 3-4

In addition to a full day of SMB conversations on June 3, on June 4 Localogy: Engage will showcase leading SaaS companies addressing a host of market challenges: CAC and SMB acquisition, onboarding, product feedback, customer engagement and retention. All the sessions will be strong — I know because I’m doing the speaker prep. But here are some I’m…

Contributed by: Greg Sterling

May 18, 2019

The Increasingly Confused World of SMB-Customer Communications

Beautiful mature female , smiling works at garden centre retail store.Taking orders over the phone. She working at table and in background is a shop with lots of flowers

We need a pipe on our property replaced; the job may be worth up to $3,000. My wife has repeatedly emailed and called a plumbing company we previously used and liked, but they haven’t responded after more than a week. So much for customer experience — and customer loyalty. A recent survey from SaaS company…

Contributed by: Greg Sterling

May 17, 2019

SMB Sales, Segmentation & Customer Acquisition Costs: A Better Way

One of the key KPIs in the SMB-SaaS world is customer acquisition costs (CAC). Companies and investors are obsessed with this metric as well as others: churn, ARR and LTV. Behind CAC are questions about sales and marketing efficiency — and SMB segmentation in turn. At Localogy: Engage there will be a number of sessions that discuss…

Contributed by: Greg Sterling

May 16, 2019

GoDaddy’s GoCentral Platform Allows SMBs to Create, Claim Yelp Listings

GoDaddy, the world’s largest website domain name registrar, has made it easier for small businesses to create, claim and manage their online Yelp listings, as well as monitor their reviews, by announcing an integration with the review site through its GoCentral platform. The partnership comes at a time where nearly 9 out of 10 consumers…

Contributed by: Courtney Dobson

May 14, 2019

Facebook Releases New Ad Resources for Auto Dealerships

Yesterday, Facebook announced the release of two new resources for car dealerships, both designed to help dealers reach their audiences through targeted ad campaigns. This news comes nearly a week after the company announced it was adding several new ad tools for the 90M small businesses that have an active presence on the platform, including…

Contributed by: Courtney Dobson

May 9, 2019

Google: Local Campaigns Coming Soon to SMB Advertisers

This week Google held its massive developer conference (Google I/O). Next week is Google’s annual event dedicated specifically to its ad products: Google Marketing Live. Google teased the event in a blog post, which focused on Local campaigns. Local campaigns are a subset of Smart Campaigns, which are almost entirely automated. They’re intended mostly for SMBs and…

Contributed by: Greg Sterling

May 8, 2019

Here’s What SaaS Companies are Doing to Increase Retention

According to the US Small Business Administration’s 2018 Small Business Profile, there are 30.2 million SMBs in the US. A number this high provides a massive market opportunity for SaaS companies who sell their services to these business, but that doesn’t mean the road to get there isn’t without common challenges. Arguably the biggest problem…

Contributed by: Bill Dinan

May 7, 2019

The Death of the SMB Website Has Been Greatly Exaggerated

A number of people in the local SEO community have argued that GMB (and Facebook) make the SMB website a thing of the past — except perhaps as a “data hub.” And while it’s true that Google, Facebook, Yelp and other consumer destinations are typically the first consumer point of contact with small businesses, a new survey from…

Contributed by: Greg Sterling

May 7, 2019

Will SaaS Swallow Everything?

Are we in an era of “subscribe or die?” Not exactly. But this article in The Atlantic argues that we now live in a world full of subscriptions. As the writer correctly points out, subscriptions were originally the province of magazines and newspapers but have now extended to a host of other things, including household…

Contributed by: Neal Polachek

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