Small Business

Archive for the ‘Small Business’ Category

January 18, 2019

Replay: Overcoming the All-in-One Sales Challenge

There’s a great deal of buzz being generated regarding the difficulties of selling all-in-one digital marketing solutions to SMBs (small businesses). The challenge lies in showcasing the value of a full-stack solution to these SMB customers without complicating the landscape further. During a recent LSA webinar, Charles Laughlin of LSA’s Tech Adoption Index and Ziv…

Contributed by: Courtney Dobson

January 18, 2019

Report: 70 Predictions for 2019 from Local Marketing Experts

Predictions, what are they good for? For one thing, they’re an interesting way to peer into the collective mind of the industry at a moment in time. What are people seeing or thinking will matter? What strategies and tactics are top-of-mind? Predictions both reflect reality and, as perceptions of the immediate future, help shape it. This is LSA’s third year of compiling predictions (2017,…

Contributed by: Greg Sterling

January 14, 2019

AdWords Express Is Dead, Long Live Smart Campaigns

RIP AdWords Express. Not a surprise to anyone, it has been officially subsumed by Google Smart Campaigns. Smart Campaigns were introduced in July of last year, with the intention of simplifying the ad-creation experience for small business owners. Smart Campaigns is built on the same technology platform used to power AdWords Express but it offers more features and…

Contributed by: Greg Sterling

January 2, 2019

Top 3 Influences on B2B Buyers: Websites, Events & Content

LSA_B2B_Contract_Buyers_Blog_Image_622px

Over the last two years, the role of the small business website was a source of debate for local marketers. While some argue that Google is the new homepage for many small businesses, others argue the power of the website goes beyond the SERP. From the buyer’s perspective, the website is a critical checkpoint, particularly…

Contributed by: Joe Morsello

December 18, 2018

‘No-Click’ Search Queries Make GMB & Proximity Even More Important

The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout the SEO community. New data from Rand Fishkin of SparkToro (formerly of Moz) has found that roughly 62% of mobile queries resulted in no click in Q3 2018 and about 33% on desktop. SEO experts were…

Contributed by: Joe Morsello

December 17, 2018

Google Moves Away from Clicks with ‘Pay for Conversions’ on GDN

At the end of last week Google matter of factly introduced “Pay for Conversions” for display campaigns on GDN. On one level this is merely another “CPA” bidding option for marketers: Starting today, you can choose to pay for conversions, rather than clicks, when using Display campaigns. Paying for conversions means you only pay when someone…

Contributed by: Greg Sterling

December 11, 2018

It Takes 12 Days for Most Brands to Create Content – Study

Large brands have the marketing dollars to outspend most local competitors, but the process of ad or content creation and distribution takes a long time for these brands. As businesses get bigger and bigger, the inevitable checks and balances that go into place become increasingly more time consuming. Despite the various business advantages brands have…

Contributed by: Joe Morsello

December 6, 2018

The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report

Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of Local SEO” report. The findings are based on a survey of roughly 1,400 local marketers, representing agency and in-house marketers from both small and large organizations. SEO used to be the top digital marketing focus for most small businesses (ranking in Google search…

Contributed by: Greg Sterling

November 27, 2018

Small Business Saturday Sets Record $3 Billion in Online Sales

This year, the National Retail Foundation estimated that over 164 million consumers planned to shop from Thanksgiving Day through Cyber Monday. The estimate showed 67 million intending to shop on Small Business Saturday, 78% of whom “will do so specifically to support small businesses.” Launched in 2010 by American Express, Small Business Saturday promotes the…

Contributed by: Courtney Dobson

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