SEO & Ranking

Archive for the ‘SEO & Ranking’ Category

December 20, 2017

How the Repeal of Net Neutrality Could Impact Local Advertisers

The Federal Communication Commission (FCC) voted last week to repeal net neutrality regulations. In 2015, the FCC passed the net neutrality mandate classifying internet service providers (ISPs) as “common carriers,” which required them to treat all internet traffic equally. This latest decision reversed that by classifying ISPs as “information services” which means they can block…

Contributed by: Sean Flavin

December 19, 2017

Study: Top 5 Most Effective Digital Channels for Marketers

Email has long been seen as the most effective digital marketing tactic by many marketers. While some believe it still is, a new study argues there’s less of a consensus today. According to a survey of 271 marketing influencers, 18% said social media was the most effective digital marketing channel. Following that was content marketing…

Contributed by: Joe Morsello

December 18, 2017

5 Ways Local Marketers Can Leverage Google Analytics & Search Console

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With all the paid SEO tools out there, it can be difficult to get good SEO data without paying for it. While paid SEO platforms are super useful for creating reports and mining your data more easily (and less manually), you can still get good information from the free tools that Google provides: Google Analytics…

Contributed by: Carolyn Lyden

December 13, 2017

Replay: 5 Marketing Services Your Agency Must Provide in 2018

Agencies are faced with an increasing number of platforms and channels to manage on behalf of clients. Trying to do everything can be overwhelming and in some cases ineffective. Instead, agencies must focus on the tactics that drive real value. In a webinar this week, Yext’s Rev Ciancio and Duane Forrester discussed the five things that should…

Contributed by: Joe Morsello

December 13, 2017

Study: How GMB Impacts 65,000 Locations, 100 Brands, 17 Industries

Try searching for “shoe store” or “local gallery” online – with so many options that could pop up, business owners need to be sure that their stores and offices are as close to the top of the search results page as possible. Search boss Google knows this, and the company created a dedicated tool for…

Contributed by: Mireya Prado

December 5, 2017

Infographic: The Importance of Local Search Marketing in 2017 & Beyond

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Neglecting local search marketing puts your clients at a huge disadvantage. Local SEO has grown in importance over the last few years, thanks in part to the greater use of mobile and the algorithm updates Google has made to reflect users’ search intent. It doesn’t matter if the businesses you support are in one or…

Contributed by: Kelly Shelton

November 7, 2017

3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence

After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown…

Contributed by: Sean Flavin

November 6, 2017

Case Study: Small Auto Shop Generates 740 Calls with Search

Single location businesses often find themselves in competition with national chains as well as local shops. This creates a constant challenge to win new business. How can local businesses stand out in situations where they are outspent on advertising and competing against big brand name recognition? This is exactly the challenge that one of our…

Contributed by: Rob Frost-Dean

November 1, 2017

5 Ways to Ensure Your Clients Benefit from Increased Holiday Traffic

The holidays come with more opportunities for sales than any other time of year. The job of local marketers is to help your clients tap into the seasonal traffic. However, it is impossible for you to design personalized marketing campaigns for everyone, especially if you have hundreds of clients. To ensure all your clients benefit,…

Contributed by: Kelly Shelton

October 31, 2017

Impact of Accelerated Mobile Pages on Search Rank & Other AMP Issues

Digital marketers have been creating accelerated mobile pages, better known as AMP, for nearly two years now—although, for the most part, it’s news sites that have benefited. In October 2017, though, Search Engine Land published a case study that showed the benefits of AMP for a retail site, which makes this question more pressing for…

Contributed by: Chris Gregory

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