SEO & Ranking

Archive for the ‘SEO & Ranking’ Category

September 28, 2018

Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey

Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience. In a recent LSA webinar, David Turner…

Contributed by: Joe Morsello

September 20, 2018

Financial Services Firms Need to Implement a Comprehensive Digital Strategy

The financial services industry is at the center of some compelling forces that are changing the way business is done: they include AI, blockchain, the cloud, and cybersecurity. All those issues are important, and they command the attention of anyone who follows this industry closely. But the trend that fascinates me the most is the…

Contributed by: Jon Schepke

September 10, 2018

Replay: Is Automation an Existential Threat to Agencies?

Machine learning and automation are changing the dynamics of delivering marketing services to both small businesses and enterprises alike. Do automated campaign creation and optimization represent “an existential threat”? How should agencies respond and what areas and tasks should they focus on to avoid being commoditized or replaced? During a recent webinar, Greg Sterling of…

Contributed by: Joe Morsello

August 15, 2018

Google’s Latest Algorithm Change Impacts Health Vertical & Others

On August 1, Google confirmed the release of a broad core algorithm update. Since the announcement, the update is being dubbed the “Medic Update” because of its apparent emphasis on the health and medical spaces. However, according to Google liaison Danny Sullivan, this is a “global” change that doesn’t single out any specific vertical. Moz…

Contributed by: Joe Morsello

June 18, 2018

Google My Business Launches Featured Partners Program

Google has officially launched its Google My Business (GMB) Featured Partners Program. Initially announced at the Local Search Association’s LSA18 event in May 2018, the program is designed to offer more support and access to approved agencies and providers that offer GMB services to local businesses. For partners (below), benefits include customized support to match the…

Contributed by: Courtney Dobson

June 14, 2018

How to Ensure Your Clients Choose the Right Domain Name (and What to Do if They Don’t)

Domain names are more critical than many people realize. They play a central role in brand image and influence how easy it is for customers to find a business online. Plus, they can be important for ranking well on search engines. This is true even for businesses that have a physical brick-and-mortar location. After all,…

Contributed by: Kelly Shelton

June 4, 2018

Google Assistant Updates & What Voice Search Means for SEO

As an off-the-cuff statement, it might be tempting to say that, ten minutes after Google debuted, people were already trying to manipulate search results. Spammy search engine optimization techniques (SEO), though, are even older than the creation of Google, with rudimentary SEO tactics in operation since the early 1990s. It’s now 2018 and we’ve become…

Contributed by: Chris Gregory

May 30, 2018

How to Talk to Clients about Their Websites

Imagine you have an appointment with a potential new client who is looking for small business marketing services. A week or two before you are supposed to meet in person, you decide to take a look at what the client already has going on, including the website. You lean back in your chair to relax…

Contributed by: Kelly Shelton

May 16, 2018

New Google Ranking Formula on the Horizon? What SEOs Need to Know

In late April 2018, Google Research published a paper titled Ask the Right Questions: Active Question Reformulation with Reinforcement Learning that shares a vision of a new way to rank pages. This research paper is not a notification of a new algorithm being implemented or an announcement that it will be used. But, this new…

Contributed by: Chris Gregory

May 1, 2018

#LSA18: The Changing Face of Local SERPs

During a tactical session at LSA18, local SEO experts David Mihm and Andrew Shotland explore the changing landscape of the local search engine results pages (SERPs). They broke down the discussion into four sections: Understanding the SERP context Current state of play What you can do about it (agencies and brands) What you can do about…

Contributed by: Joe Morsello

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