It may seem like everyone understands the value of SEO by now. However, some small business owners are still unconvinced that their companies could benefit. Much of this is due to misconceptions about what SEO is and how it works. To sell to business owners who have such a mindset, you need to uncover their…
Google’s annual Year in Search yielded another batch of interesting search outcomes. Not only were people more likely to make nuanced searches (‘how to make buttered slime’ as opposed to ‘how to make slime’ – Google’s example, not mine), consumers had developed an added layer of complexity when making ‘near me’ searches. Think With Google,…
In the latest LSA webinar, Mike Blumenthal and David Mihm discussed their predictions for the local marketing space and what they mean for digital agencies and media companies in 2018. Topics included local SEO, Google and GMB, reviews and reputation management, local ads and voice search. In addition to reacting to the predictions in LSA’s…
So you are sitting in your office, daydreaming about the beauty of keywords and internal links as an SEO expert surely does, and two young professionals come walking in. Why are they there? They need help with their digital marketing and raising their rankings on search engines. This has led to them coming through your…
Local marketing channels are difficult to scale, and they’re even harder to measure. (No wonder automation is taking over.) When every city is a unique marketplace, understanding the scope of individual organizations is a complex process. Local partnerships can be even more involved, since they encompass multiple touch points: in-person branding, social media marketing, etc….
Many businesses want to rank in the coveted “map pack”—or the map section of the search engine results page (SERP) that shows local business results—but not every business qualifies. Those that do qualify must adhere to specific guidelines for representing their businesses on Google, or risk suspension. As an online marketing professional, it’s important to…
The Federal Communication Commission (FCC) voted last week to repeal net neutrality regulations. In 2015, the FCC passed the net neutrality mandate classifying internet service providers (ISPs) as “common carriers,” which required them to treat all internet traffic equally. This latest decision reversed that by classifying ISPs as “information services” which means they can block…
Email has long been seen as the most effective digital marketing tactic by many marketers. While some believe it still is, a new study argues there’s less of a consensus today. According to a survey of 271 marketing influencers, 18% said social media was the most effective digital marketing channel. Following that was content marketing…
With all the paid SEO tools out there, it can be difficult to get good SEO data without paying for it. While paid SEO platforms are super useful for creating reports and mining your data more easily (and less manually), you can still get good information from the free tools that Google provides: Google Analytics…
Agencies are faced with an increasing number of platforms and channels to manage on behalf of clients. Trying to do everything can be overwhelming and in some cases ineffective. Instead, agencies must focus on the tactics that drive real value. In a webinar this week, Yext’s Rev Ciancio and Duane Forrester discussed the five things that should…
