SEO & Ranking

Archive for the ‘SEO & Ranking’ Category

June 4, 2018

Google Assistant Updates & What Voice Search Means for SEO

As an off-the-cuff statement, it might be tempting to say that, ten minutes after Google debuted, people were already trying to manipulate search results. Spammy search engine optimization techniques (SEO), though, are even older than the creation of Google, with rudimentary SEO tactics in operation since the early 1990s. It’s now 2018 and we’ve become…

Contributed by: Chris Gregory

May 30, 2018

How to Talk to Clients about Their Websites

Imagine you have an appointment with a potential new client who is looking for small business marketing services. A week or two before you are supposed to meet in person, you decide to take a look at what the client already has going on, including the website. You lean back in your chair to relax…

Contributed by: Kelly Shelton

May 16, 2018

New Google Ranking Formula on the Horizon? What SEOs Need to Know

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In late April 2018, Google Research published a paper titled Ask the Right Questions: Active Question Reformulation with Reinforcement Learning that shares a vision of a new way to rank pages. This research paper is not a notification of a new algorithm being implemented or an announcement that it will be used. But, this new…

Contributed by: Chris Gregory

May 1, 2018

#LSA18: The Changing Face of Local SERPs

During a tactical session at LSA18, local SEO experts David Mihm and Andrew Shotland explore the changing landscape of the local search engine results pages (SERPs). They broke down the discussion into four sections: Understanding the SERP context Current state of play What you can do about it (agencies and brands) What you can do about…

Contributed by: Joe Morsello

April 9, 2018

How to Stand Out with SEO for Your Digital Marketing Agency

As a digital marketing firm, you are competing against the elite — clients that eat, sleep, and breathe SEO. To make matters worse, more SEO agencies are popping up all the time. To continue bringing in new clients, you need to stand out. There are several SEO tactics you should be using to improve your…

Contributed by: Kelly Shelton

February 12, 2018

4 Reasons SMBs Think They Don’t Need SEO & How Marketers Should Respond

It may seem like everyone understands the value of SEO by now. However, some small business owners are still unconvinced that their companies could benefit. Much of this is due to misconceptions about what SEO is and how it works. To sell to business owners who have such a mindset, you need to uncover their…

Contributed by: Kelly Shelton

January 30, 2018

Google, Local Search & SMBs: How Marketers Can Tie Them Together

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Google’s annual Year in Search yielded another batch of interesting search outcomes. Not only were people more likely to make nuanced searches (‘how to make buttered slime’ as opposed to ‘how to make slime’ – Google’s example, not mine), consumers had developed an added layer of complexity when making ‘near me’ searches. Think With Google,…

Contributed by: Florian Huebner

January 26, 2018

Replay: What Local Marketers Must Know in 2018

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In the latest LSA webinar, Mike Blumenthal and David Mihm discussed their predictions for the local marketing space and what they mean for digital agencies and media companies in 2018. Topics included local SEO, Google and GMB, reviews and reputation management, local ads and voice search. In addition to reacting to the predictions in LSA’s…

Contributed by: Joe Morsello

January 18, 2018

Advice for Agencies On How to Help Startups With Their SEO

So you are sitting in your office, daydreaming about the beauty of keywords and internal links as an SEO expert surely does, and two young professionals come walking in. Why are they there? They need help with their digital marketing and raising their rankings on search engines. This has led to them coming through your…

Contributed by: Kelly Shelton

January 17, 2018

Measuring the Influence of Local Organizations Entails Multiple Metrics

Local marketing channels are difficult to scale, and they’re even harder to measure. (No wonder automation is taking over.) When every city is a unique marketplace, understanding the scope of individual organizations is a complex process. Local partnerships can be even more involved, since they encompass multiple touch points: in-person branding, social media marketing, etc….

Contributed by: Megan Hannay

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