Because most companies don’t have unlimited funds to put towards SEO initiatives, this is the time of year when many of your clients are deciding where to direct their digital marketing dollars. How can you help them to get the most impact for their money? To help, here are three of our 2019 predictions: Online…
The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout the SEO community. New data from Rand Fishkin of SparkToro (formerly of Moz) has found that roughly 62% of mobile queries resulted in no click in Q3 2018 and about 33% on desktop. SEO experts were…
Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and opinions about which ranking signals have the greatest influence. This year’s survey showed a number of changes from last year. Specifically, Google My Business (GMB) signals emerged as the most important ranking factor…
Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of Local SEO” report. The findings are based on a survey of roughly 1,400 local marketers, representing agency and in-house marketers from both small and large organizations. SEO used to be the top digital marketing focus for most small businesses (ranking in Google search…
The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study with the first edition of the Local Search Ranking Factors released by David Mihm back in 2008. After 10 years, it’s interesting to see how the results have changed and how they haven’t. Over the years…
While online reviews are heavily used by consumers to make purchase decisions, they have also become a crucial local ranking factor. A recent study from BrightLocal explored Google reviews from over 93,000 businesses over 26 industries. The data included the number of reviews, average star ratings, as well as how both components factor into local…
Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience. In a recent LSA webinar, David Turner…
The financial services industry is at the center of some compelling forces that are changing the way business is done: they include AI, blockchain, the cloud, and cybersecurity. All those issues are important, and they command the attention of anyone who follows this industry closely. But the trend that fascinates me the most is the…
Machine learning and automation are changing the dynamics of delivering marketing services to both small businesses and enterprises alike. Do automated campaign creation and optimization represent “an existential threat”? How should agencies respond and what areas and tasks should they focus on to avoid being commoditized or replaced? During a recent webinar, Greg Sterling of…
On August 1, Google confirmed the release of a broad core algorithm update. Since the announcement, the update is being dubbed the “Medic Update” because of its apparent emphasis on the health and medical spaces. However, according to Google liaison Danny Sullivan, this is a “global” change that doesn’t single out any specific vertical. Moz…
