Every business has its limitations — but for brand new business startups, those limitations can be especially stringent. This is something that marketers often hear when working with young companies: They want to make a big splash, but have limited means with which to make it happen. What complicates matters further is when the business…
Even Google and its various websites are subject to the same search algorithm the rest of our websites are. With over 7,000 websites globally, the company is regularly making changes to these sites, impacting how they rank for relevant searches. So what’s Google’s SEO strategy? According to a recent Think with Google post, the company’s…
Last month, BrightLocal released its annual Local Search Industry survey, which focuses on the services, pricing and salaries of local SEO practitioners. This year’s installment featured responses from 650 local marketers of agencies, local businesses, franchises and freelancers as follows: Agencies and Freelancers: made up of Local, Regional, National & International Marketing Agencies, Web Design…
Google is putting a lot of money into adding features for the GMB listings and making it so they almost take the place of the website for local businesses. They are going to want to monetize it someway down the road. I predict an increase in GMB features some of which will be paid options….
2019 is here, and that means it’s time for marketers to take a step back and see how they can keep their client’s online presence modernized and effective. As search trends change and local SEO tools become more powerful, it’s important to stay ahead of the curve when it comes to growing your client’s digital…
Because most companies don’t have unlimited funds to put towards SEO initiatives, this is the time of year when many of your clients are deciding where to direct their digital marketing dollars. How can you help them to get the most impact for their money? To help, here are three of our 2019 predictions: Online…
The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout the SEO community. New data from Rand Fishkin of SparkToro (formerly of Moz) has found that roughly 62% of mobile queries resulted in no click in Q3 2018 and about 33% on desktop. SEO experts were…
Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and opinions about which ranking signals have the greatest influence. This year’s survey showed a number of changes from last year. Specifically, Google My Business (GMB) signals emerged as the most important ranking factor…
Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of Local SEO” report. The findings are based on a survey of roughly 1,400 local marketers, representing agency and in-house marketers from both small and large organizations. SEO used to be the top digital marketing focus for most small businesses (ranking in Google search…
The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study with the first edition of the Local Search Ranking Factors released by David Mihm back in 2008. After 10 years, it’s interesting to see how the results have changed and how they haven’t. Over the years…
