SEO & Ranking

Archive for the ‘SEO & Ranking’ Category

February 6, 2019

Survey: 56% of Local SEOs Say Ranking Harder in 2019 but Most Still Upbeat

Last month, BrightLocal released its annual Local Search Industry survey, which focuses on the services, pricing and salaries of local SEO practitioners. This year’s installment featured responses from 650 local marketers of agencies, local businesses, franchises and freelancers as follows: Agencies and Freelancers: made up of Local, Regional, National & International Marketing Agencies, Web Design…

Contributed by: Courtney Dobson

January 22, 2019

2019 Prediction: Google Will Introduce Paid Features for GMB & More Focus on “Position 0″

Google is putting a lot of money into adding features for the GMB listings and making it so they almost take the place of the website for local businesses. They are going to want to monetize it someway down the road. I predict an increase in GMB features some of which will be paid options….

Contributed by: LSA Editors

January 14, 2019

All of the SEO Tools Marketers Need for 2019

2019 is here, and that means it’s time for marketers to take a step back and see how they can keep their client’s online presence modernized and effective. As search trends change and local SEO tools become more powerful, it’s important to stay ahead of the curve when it comes to growing your client’s digital…

Contributed by: Rozanne Bonavito

January 2, 2019

Three Local SEO Predictions for 2019

Because most companies don’t have unlimited funds to put towards SEO initiatives, this is the time of year when many of your clients are deciding where to direct their digital marketing dollars. How can you help them to get the most impact for their money? To help, here are three of our 2019 predictions: Online…

Contributed by: Chris Gregory

December 18, 2018

‘No-Click’ Search Queries Make GMB & Proximity Even More Important

The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout the SEO community. New data from Rand Fishkin of SparkToro (formerly of Moz) has found that roughly 62% of mobile queries resulted in no click in Q3 2018 and about 33% on desktop. SEO experts were…

Contributed by: Joe Morsello

December 12, 2018

Local Ranking Factors: GMB Signals Most Important

Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and opinions about which ranking signals have the greatest influence. This year’s survey showed a number of changes from last year. Specifically, Google My Business (GMB) signals emerged as the most important ranking factor…

Contributed by: LSA Editors

December 6, 2018

The Most Interesting Parts of Moz’s ‘State of Local SEO’ Report

Recently Moz (and Darren Shaw) released the 2018 Local Ranking Factors survey. Moz also published the “State of Local SEO” report. The findings are based on a survey of roughly 1,400 local marketers, representing agency and in-house marketers from both small and large organizations. SEO used to be the top digital marketing focus for most small businesses (ranking in Google search…

Contributed by: Greg Sterling

December 4, 2018

Local Search Ranking Factors Then and Now (2008 vs. 2018)

The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study with the first edition of the Local Search Ranking Factors released by David Mihm back in 2008. After 10 years, it’s interesting to see how the results have changed and how they haven’t. Over the years…

Contributed by: Joe Morsello

November 12, 2018

Study: How Google Reviews, Star Ratings Impact Local SEO Rankings

While online reviews are heavily used by consumers to make purchase decisions, they have also become a crucial local ranking factor. A recent study from BrightLocal explored Google reviews from over 93,000 businesses over 26 industries. The data included the number of reviews, average star ratings, as well as how both components factor into local…

Contributed by: Courtney Dobson

September 28, 2018

Replay: How to Stop Worrying about Local Listings & Focus on the Customer Journey

Local listings management is table stakes for businesses big and small. But the way local data is processed by big platforms is complex and often results in inaccurate information, duplicates and other inconsistencies. The result is low visibility, bad location data or a generally less than optimal consumer experience. In a recent LSA webinar, David Turner…

Contributed by: Joe Morsello

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