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Archive for the ‘SEM’ Category

Google Shakes Up Local Search Results

7 Steps for Effective A/B Ad Testing

Enhanced Content: The Local Search Data Gap

Increasing Local Search Conversions: From Click to Call to Sale

Pay-per-Call: Google Introduces “Call-Only” AdWords Units

Study: DIY Related Searches Dominate Tax Prep Category

LSA Members in the Business of Local: The Search Agency

SEL: Automation vs. Sales Reps for SEM

SMB Churn and the Potential Return of ‘Guaranteed Clicks’

The Art of Keyword Selection for Search Campaigns

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