The bulk of Google’s latest announcements and feature updates to the Google Ads platform are largely related to YouTube and therefore larger budget advertisers with access to professional videos and commercials. Some of these updates include improved measurement of sales lift from YouTube campaigns, new bidding options for video campaigns, and new ad options on…
Back in December I received an email from Google asking to develop a completely automated paid search campaign on behalf of my new digital marketing agency, Rithm Marketing. My guess is that this is part of a larger effort to test the company’s ability to build automated campaigns from end to end (keywords, to bids,…
Last week an email went out to an undetermined number of paid-search marketers. It says, “Google Ads experts are identifying key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text” (see below). It was first publicized on…
Google is putting a lot of money into adding features for the GMB listings and making it so they almost take the place of the website for local businesses. They are going to want to monetize it someway down the road. I predict an increase in GMB features some of which will be paid options….
Paid search is probably the internet’s most successful advertising model. PPC traffic converts at 50% higher rates than organic traffic, and 52% of online shoppers who interact with PPC ads will call the advertiser immediately once they’re done browsing. Why do people click on paid-search ads? It’s all about intent, and relevant content, as a…
The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout the SEO community. New data from Rand Fishkin of SparkToro (formerly of Moz) has found that roughly 62% of mobile queries resulted in no click in Q3 2018 and about 33% on desktop. SEO experts were…
Digital advertising channels continue to dominate the global ad market. In 2017, for the first time ever, global digital ad spend surpassed TV advertising. In terms of the market as a whole, a recent forecast expects a global ad marketing expansion of 4.5% this year and 4.2% in each of the next two years. And…
A new digital advertising benchmark study from AdStage analyzed 8.5 billion impressions and 93 million clicks on digital ads across Google (search and display), Facebook (Newsfeed), Instagram, LinkedIn, Twitter, Bing and YouTube. The findings identify the channels that are best for driving actions and/or for keeping costs down. The average cost per click (CPC) from…
Earlier this month, Google introduced “responsive search ads” which automate the search campaign optimization process using machine learning. Google takes up to 15 ad headlines and 4 description lines testing various combinations to identify the strongest ad creative for a given search query. According to Google, this kind of automated optimization of search campaign creative…
With widespread smartphone adoption and mobile advertising budgets that followed, billions of calls to U.S. businesses are being generated from this online activity. Yet amazingly, many marketers still aren’t optimizing AdWords, Facebook, and display campaigns correctly to drive calls. During a recent webinar, Blair Symes of DialogTech explored how to take the same data-driven approach…
