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Archive for the ‘SEM’ Category

April 9, 2019

Build Your Skills: Google AdWords Call-Only Campaigns for Local Marketers

For some time now, the majority of paid search clicks and impressions have been on mobile devices, and for the last two quarters, mobile paid search spending has eclipsed desktop spending. Because the majority of paid search ads are now on phones, why not take advantage of this opportunity and encourage potential customers to call…

Contributed by: Paul Zemaitaitis

February 14, 2019

Enhancements to Google Ads May Help Agencies Serving Low-Budget Advertisers

The bulk of Google’s latest announcements and feature updates to the Google Ads platform are largely related to YouTube and therefore larger budget advertisers with access to professional videos and commercials. Some of these updates include improved measurement of sales lift from YouTube campaigns, new bidding options for video campaigns, and new ad options on…

Contributed by: Joe Morsello

January 29, 2019

Paid-Search Automation Not Ready for Prime Time

Back in December I received an email from Google asking to develop a completely automated paid search campaign on behalf of my new digital marketing agency, Rithm Marketing. My guess is that this is part of a larger effort to test the company’s ability to build automated campaigns from end to end (keywords, to bids,…

Contributed by: Joe Morsello

January 28, 2019

On February 4, Google Will Start Intervening in SEM Campaigns

Last week an email went out to an undetermined number of paid-search marketers. It says, “Google Ads experts are identifying key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text” (see below). It was first publicized on…

Contributed by: Greg Sterling

January 22, 2019

2019 Prediction: Google Will Introduce Paid Features for GMB & More Focus on “Position 0″

Google is putting a lot of money into adding features for the GMB listings and making it so they almost take the place of the website for local businesses. They are going to want to monetize it someway down the road. I predict an increase in GMB features some of which will be paid options….

Contributed by: LSA Editors

January 9, 2019

The Four Reasons People Click on Paid Search Ads

Paid search is probably the internet’s most successful advertising model. PPC traffic converts at 50% higher rates than organic traffic, and 52% of online shoppers who interact with PPC ads will call the advertiser immediately once they’re done browsing. Why do people click on paid-search ads? It’s all about intent, and relevant content, as a…

Contributed by: LSA Editors

December 18, 2018

‘No-Click’ Search Queries Make GMB & Proximity Even More Important

The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout the SEO community. New data from Rand Fishkin of SparkToro (formerly of Moz) has found that roughly 62% of mobile queries resulted in no click in Q3 2018 and about 33% on desktop. SEO experts were…

Contributed by: Joe Morsello

July 30, 2018

Automated Google Ads Won’t Solve the Challenge of Ad Creative

Earlier this month, Google introduced “responsive search ads” which automate the search campaign optimization process using machine learning. Google takes up to 15 ad headlines and 4 description lines testing various combinations to identify the strongest ad creative for a given search query. According to Google, this kind of automated optimization of search campaign creative…

Contributed by: Joe Morsello

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