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Archive for the ‘Sales’ Category

March 6, 2015

LSA Insights: Visualizing the Digital Advertising Funnel

We’ve packed a lot of functionality into LSA Insights, our new hub for cross-media performance data and reports. With over 500 reports, and data from over 350,000 actual ad campaigns (and growing), there is a lot to explore on the site. In addition, one of the many valuable analytic tools we have developed is the…

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March 3, 2015

Study: Half of Small Digital Agencies Outsource SEO & Web Development

A large percentage of SMBs outsource digital marketing because of time, expertise and resource constraints.  Interestingly enough, in some ways small to mid-sized online marketing agencies aren’t much different. According to a new study by HubShout, of the most common online marketing services they provide, local boutique agencies outsource a good portion of the work…

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February 24, 2015

High Churn? Stop Chasing Transactions

Earlier this year BrightLocal published results of the 2014 BrightLocal SMB Internet Marketing Survey. One of the key takeaways from the study, written about by Greg Sterling, is that the results showed high “internet marketing effectiveness” ratings despite high churn rates. However, that is not what really got to me. The study broke down data into…

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January 23, 2015

Study: Legacy Media to Capture $12B of Online Ad Spend in 2015

Rebranding is one thing, but reorganizing sales staffs, learning new technologies, updating training practices and basically changing a company from the inside out is a tremendous task. That is precisely the challenge being faced by legacy media organizations whose bottom lines have taken a hit as a result of digital media and device proliferation. However,…

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January 7, 2015

Webinar: How Local Digital Media Sales Needs To Evolve

In September, Greg Sterling of LSA and Neal Polachek of BuzzBoard released a free white paper titled, “Local Media Sales 2020: Platforms, Profits or People?” which explored the future of the local digital media sales landscape.  To expand on the topic, they, along with Kerry Baldwin of Web.com, held an LSA webinar yesterday. During the…

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January 6, 2015

SEL: Automation vs. Sales Reps for SEM

When it comes to local search advertising, will SMBs be more inclined to utilize automated, self-service tools in coming years? Or will sales reps still play an important role? Only time will tell, but automated services does not equate to self service and small businesses struggle with the time needed to manage self service offerings….

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December 29, 2014

The Future of Local Digital Media Sales: Inside, Outside or In-Between?

Please join LSA for an exclusive webinar presentation next Tuesday, January 6 from 2 pm – 3 pm EST. The local market is more competitive than ever and profit margins are declining. The cost of a large outside sales force is no longer sustainable. But telephone sales alone won’t work for all accounts and may…

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December 18, 2014

SMB Churn and the Potential Return of ‘Guaranteed Clicks’

In roughly 2004 the way that paid-search marketing was introduced to many small business advertisers was in the form of a “bucket of clicks” sold by yellow pages publishers and independent sales channels like the now defunct WebVisible. Paid clicks on Google and elsewhere were sold in bundles for a fixed price. That product was easy to…

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December 5, 2014

Top 5 ‘Local’ Stats of the Week: Holiday Shopping Results

It looks as though the holiday shopping madness has gotten a little less mad this year. According to a variety of studies (see below), shoppers are spreading purchases out over the Thanksgiving weekend, more are going online to do their shopping, and the number of people choosing to order online and pickup in-store is growing….

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December 1, 2014

Cyber-Weekend: E-Commerce Grew But Local/Offline Still 20X As Big

The shopping stats are flying fast and furiously. The narrative emerging from this past shopping weekend is that stores suffered traffic and sales declines while online sales and mobile commerce grew. That’s only partly accurate. Certainly mobile shopping growth is one of the most important stories this year. Smartphones and tablets drove roughly 50% of traffic to websites…

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