Sales

Archive for the ‘Sales’ Category

October 26, 2016

Why We Need a New Approach to the SMB Market

The path to purchase has become much more complex in the past decade as consumers use more sources to make buying decisions. Small businesses are now forced to use nearly eight marketing channels to keep up. Media sellers who serve the small businesses market also continue to grow their product portfolios. However, based on a…

Contributed by: Joe Morsello

October 21, 2016

Tune in to ‘Customer Funnel’ Webinar (Next Tues.) to Debate the Future

Next Tuesday Ziv Koren of Camilyo and I will be discussing what’s next in local media products and sales. That subject is at the heart of the recent white paper we released: The Customer Funnel: A new framework for local marketing. If you haven’t read the report, I would encourage you to read it and…

Contributed by: Greg Sterling

October 13, 2016

The Customer Funnel: A New Framework for Local Marketing (Webinar 10.25.16)

Please join the Local Search Association (LSA) and Camilyo for an exclusive webinar presentation Tuesday, October 25 from 2:00 pm – 3:00 pm ET. The path to purchase has become much more complex in the past decade as consumers use more sources to make buying decisions. Small businesses are now forced to use nearly eight marketing…

Contributed by: Joe Morsello

October 10, 2016

How to Break through the Co-op Advertising Clutter (Free Report)

The idea behind co-op is simple: manufacturers make money available to help local retailers, dealers and distributors sell more of their products. There are billions of available dollars but most co-op programs are underutilized. Though simple in concept, there is no magic bullet for taking advantage of co-op advertising. Improving co-op performance is a matter…

Contributed by: Joe Morsello

October 6, 2016

Webinar Recap: How to Optimize for the Right Calls and Not All Calls

Search, social media and display ads all drive phone calls, but all calls from all of these channels are not equally valuable. Some calls deliver better ROI than others and there are a number of tactics marketers are using to better understand which channels drive the kind of calls that lead to purchases. In a…

Contributed by: Joe Morsello

October 5, 2016

The Customer Funnel: A New Framework for Local Marketing (Free Report)

The practice of selling small businesses into individual digital channels and marketing solutions can create complexity for both the sales rep and the small business owner. Evidence of this comes in the form of high churn rates throughout the industry. To simplify the proposition for SMBs and media sellers alike, a new framework and approach…

Contributed by: Joe Morsello

September 27, 2016

Scorpion Says Vertical Focus is Driving 90% SMB Retention

With many consumers starting the purchase journey online, small and medium-sized businesses (SMBs) need to leverage multiple online channels to successfully attract new business. As a result of this omni-channel consumer behavior, digital marketing companies have emerged to address the complexity and nuance associated with each individual channel (SEO, websites, social media, ratings and reviews,…

Contributed by: Joe Morsello

September 15, 2016

Alert: Beware of Scams Used to “Sell” Marketing Products to SMBs

The marketplace for advertising and marketing is uber-competitive and crowded. While strong competition is healthy, drives innovation and keeps prices low, there are those who take advantage of the noise and pose as legitimate companies but with false intentions. It’s easy to see how companies can be taken by these scams. Greg Sterling covered a…

Contributed by: Wesley Young

September 13, 2016

Gray, Heartland TV Now Leading with Digital Marketing to SMB Customers

Traditional media companies in the U.S. have been transitioning from reliance on traditional revenue sources to greater emphasis on digital. Approaches and strategies vary by company and media, but white labeling has proven common and a successful tactic. Gray and Heartland TV are currently working with Traffic Builders, a digital marketing agency that offers white-label…

Contributed by: Joe Morsello

September 8, 2016

Survey: SMBs Getting Nearly 6 Sales Calls Weekly, Prefer Email Contacts

Borrell Associates has published new small business advertiser survey data on a range of topics pertaining to advertising and marketing attitudes and trends. The survey took place over Q2 and Q3 with a full sample size in excess of 7,000 (though some questions have smaller samples). Roughly 20% of the sample includes companies and organizations…

Contributed by: Greg Sterling

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