Sales

Archive for the ‘Sales’ Category

January 30, 2017

Analysts Debate What You Can Expect in “Local” 2017

LSA recently published more than 50 predictions for 2017, from a broad mix of local media publishers, agencies and technology providers. In a webinar last week, industry analysts Greg Sterling, Charles Laughlin and Neal Polachek evaluated some of the most provocative and insightful predictions on the list. Before they reviewed 2017 predictions, they explored predictions…

Contributed by: Joe Morsello

November 29, 2016

Is Small Business Saturday Underachieving? Yes.

Awareness and support of the Small Business Saturday initiative continues to grow each year. According to a press release, an estimated 112 million consumers reported shopping at small businesses this past Saturday, a 13% increase versus 2015. This is great progress, but there is evidence to suggest participation could be stronger. While 72% of U.S….

Contributed by: Joe Morsello

November 17, 2016

YP CEO Jared Rowe Sees Print As Part of Stronger, ‘Blended’ Offering

I was surprised by Jared Rowe — who is quite bullish on the value of print and premise sales. The high-energy YP CEO, who joined the company from Cox Automotive Media Solutions in September, likes YP’s print assets and its local sales force. I had a chance to speak with Rowe this morning by telephone….

Contributed by: Greg Sterling

November 16, 2016

How Marketing Providers Bridge Sales & Marketing Divide with Big Data

Small and medium-sized businesses (SMBs) get roughly 24 contacts from advertising sales reps on a monthly basis. While not clear in the study the stat is taken from, it is implied that these contacts are calls. Despite these calls, it is widely believed cold calls are no longer effective in today’s digital marketplace. In a…

Contributed by: Joe Morsello

November 1, 2016

Using Data to Understand & Sell More to SMBs (Webinar 11.15.16)

Please join the Local Search Association (LSA), BuzzBoard and Dex Media for an exclusive webinar presentation Tuesday, November 15 from 3:00 pm – 4:00 pm ET. For too long, we’ve heard about the “potential” to leverage big data for selling digital media solutions to mid-sized and small businesses. The theory sounds elegant, yet the reality…

Contributed by: Joe Morsello

October 26, 2016

Why We Need a New Approach to the SMB Market

The path to purchase has become much more complex in the past decade as consumers use more sources to make buying decisions. Small businesses are now forced to use nearly eight marketing channels to keep up. Media sellers who serve the small businesses market also continue to grow their product portfolios. However, based on a…

Contributed by: Joe Morsello

October 21, 2016

Tune in to ‘Customer Funnel’ Webinar (Next Tues.) to Debate the Future

Next Tuesday Ziv Koren of Camilyo and I will be discussing what’s next in local media products and sales. That subject is at the heart of the recent white paper we released: The Customer Funnel: A new framework for local marketing. If you haven’t read the report, I would encourage you to read it and…

Contributed by: Greg Sterling

October 13, 2016

The Customer Funnel: A New Framework for Local Marketing (Webinar 10.25.16)

Please join the Local Search Association (LSA) and Camilyo for an exclusive webinar presentation Tuesday, October 25 from 2:00 pm – 3:00 pm ET. The path to purchase has become much more complex in the past decade as consumers use more sources to make buying decisions. Small businesses are now forced to use nearly eight marketing…

Contributed by: Joe Morsello

October 10, 2016

How to Break through the Co-op Advertising Clutter (Free Report)

The idea behind co-op is simple: manufacturers make money available to help local retailers, dealers and distributors sell more of their products. There are billions of available dollars but most co-op programs are underutilized. Though simple in concept, there is no magic bullet for taking advantage of co-op advertising. Improving co-op performance is a matter…

Contributed by: Joe Morsello

October 6, 2016

Webinar Recap: How to Optimize for the Right Calls and Not All Calls

Search, social media and display ads all drive phone calls, but all calls from all of these channels are not equally valuable. Some calls deliver better ROI than others and there are a number of tactics marketers are using to better understand which channels drive the kind of calls that lead to purchases. In a…

Contributed by: Joe Morsello

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