Sales

Archive for the ‘Sales’ Category

July 7, 2017

Reach for the Stars with Review Management

Consumers are talking and they have much to say about their user experience and engagement with enterprise brands via online reviews. With over 26,380 number of reviews posted every minute on Yelp alone, staying on top of customer opinions and perceptions of each location can prove challenging for multi-location brands. Review management is a two-fold…

Contributed by: John Toth

June 5, 2017

ReachLocal Introduces ‘Trusted Advisor Program’ for Accountants

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In the very early days at ReachLocal, the company tried to build a salesforce of independent contractors – Uber for marketing services (before Uber). It abandoned that strategy to build its own direct salesforce. Now ReachLocal has come full-circle in a way. The company introduced a new video outlining its new “Trusted Advisor Program.” The program targets certified public…

Contributed by: Joe Morsello

May 30, 2017

Advice for SEO Specialists: Put On Your PR Hats

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From one SEO to another, we’ve all had those clients who expect page-1 rankings without the clout to back it up—those who want to be the best online without investing in becoming the best in the real world. We put the cart before the horse when we think SEO success can sustainably come before real-life…

Contributed by: Kameron Jenkins

May 24, 2017

Summer Offers Variety of Co-op Opportunities for Local Advertisers

With Memorial Day Weekend already here, more and more consumers are planning summer projects and getting into vacation mode. With co-op advertising, that gives us a raft of new things to focus on and new brands to explore. Think of the things folks do in the summertime and then focus on the brands of products…

Contributed by: Tim Brennan

May 11, 2017

Co-op Ad Claiming – Not As Complex As You Might Think

Proof of performance documentation and reimbursement claiming is the last hurdle in the co-op advertising process for all brand dealers and often a sweet service opportunity for their media partners. Sadly this often presents multiple challenges for the sales rep in pulling together the tear-sheets, screenshots, URL reports, and media invoicing necessary for the dealer to…

Contributed by: Tim Brennan

April 17, 2017

RevLocal, ReachLocal & Moz Are First to Get ‘LSA Certified’

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At the end of January this year, LSA announced a new certification program that sought to foster trust between advertisers (buyers) and marketing providers (sellers) by evaluating the business practices of these providers. Since launching the program, we are in discussions with around 50 companies and have officially certified three: RevLocal, ReachLocal and Moz. Moz was…

Contributed by: Joe Morsello

April 10, 2017

Retail is Dead! Long Live Retail!

Recent news of multiple store closings has sparked a hot discussion on whether retail as we know it is dead. Payless Shoes to file Chapter 11 and close 400 Macy’s to close 68 C. Penny to close 140 Sears to close 42 Kmart to close 108 The Limited filed Chapter 11 and closed all 250…

Contributed by: Brett Knobloch

March 28, 2017

Report: Automation Can Help Solve PPC Profit and Retention Challenges

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Paid search remains the dominant digital ad channel, while search engines are still the most-used tool for consumers to connect with businesses. Many traditional local media publishers (newspapers, yellow pages) offer SEM and SEO to their small business advertiser-customers, along with an expanding portfolio of other digital products. Over the past 15 years, paid search…

Contributed by: Joe Morsello

March 20, 2017

Over Half of Sales Time Is Wasted on Unproductive Prospecting

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Even with the many technology platforms and sales tools emerging each day, it can be overwhelming to find exactly what local sellers need to be more efficient with their time. In fact, one study shows that over half of sales time is wasted on unproductive prospecting. During a webinar last week, Amanda Dukes from Localead…

Contributed by: Joe Morsello

March 2, 2017

The Top 5 Sales Hacks for Local Sellers (Webinar 3.16.17)

Please join the LSA and Localead for an exclusive webinar presentation Thursday, March 16 from 2:00 pm – 3:00 pm ET. What resources are locally focused sellers using to close more business with SMBs? With so many technology platforms emerging each day, it can be overwhelming to find exactly what you need to do your…

Contributed by: Joe Morsello

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