Sales

Archive for the ‘Sales’ Category

October 2, 2017

Study: 86% of ‘Thought Leadership’ Content Could Be Better

Whether working with small, medium or large businesses, B2B marketers are creating reports, white papers, infographics and other “thought leadership” content in order to reach these target audiences. This has resulted in an overwhelming amount of content for business decisions makers to sift through in order to find real, actionable insights and the companies that can provide these insights. A recent Edelman…

Contributed by: Joe Morsello

September 12, 2017

On Target Podcast: Gordon Henry, CMO, DexYP

Dex Media’s June acquisition of YP to create DexYP was a disruptive event in the local search industry, combining two giant competitors who were pursuing very different strategies. While both companies were in the business of making SMBs’ phones ring, Dex was making a big bet on expanding beyond media into something more akin to…

Contributed by: Charles Laughlin

August 23, 2017

Study: Consumers Travel <10 Minutes for Fuel, Groceries, Fast Food

More than 90% of purchases take place in brick and mortar locations. And most purchases happen not more than 15 or 20 minutes from home or work. Data show that consumers in urban markets are not willing to travel very far to make everyday purchases. According to a new study, 92% of consumers in urban…

Contributed by: Joe Morsello

August 10, 2017

‘Local Market Paradox’: Consumer Tech Changing, SMB Issues Persist

I recently spent about eight hours locked in a room with a bunch of local/SMB market veterans talking about what’s happening in the “local market.” That means different things depending on the context, but here it meant consumers and SMB marketers. What was fascinating to me about the discussion, among other things, was the contrast that…

Contributed by: Greg Sterling

August 9, 2017

Survey: 72% of SMB Amazon Prime Members Use it for Business

Digital technology and “the cloud” are transforming the way small businesses (SMBs) manage their operations. As one example, Amazon has started to disrupt the supply chain. According to a new LSA survey, roughly 70% of SMB respondents said they are members of Amazon Prime. Of those, 72% are using it to buy parts, products or…

Contributed by: Joe Morsello

August 4, 2017

The Tipping Point in Retail & How Brands Rebalance

News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon. Once a sensitive subject among major brands who feared a backlash and loss of business from their traditional retail channel, the floodgates now appear to be open. The June 22 edition of the…

Contributed by: Brett Knobloch

July 17, 2017

Tapping into Social Advertising for Local Businesses

It’s no secret that social advertising is quickly growing with Google and Facebook accounting for approximately 65% of total digital advertising spend and 90% of the growth. Local businesses are increasingly looking to add social to their digital advertising mix, but often don’t have the expertise or time to do so. This creates a huge…

Contributed by: Kris Barton

July 14, 2017

Facebook Expands Lookalike Targeting to International Markets

According to Facebook, over one-billion Facebook users are connected to at least one business in a foreign country. That is over half of the total number of Facebook users. Given this international activity, Facebook is exploring new ways to help marketers and businesses reach audiences in foreign markets. Positioned as a way to “reach customers…

Contributed by: Joe Morsello

July 7, 2017

Reach for the Stars with Review Management

Consumers are talking and they have much to say about their user experience and engagement with enterprise brands via online reviews. With over 26,380 number of reviews posted every minute on Yelp alone, staying on top of customer opinions and perceptions of each location can prove challenging for multi-location brands. Review management is a two-fold…

Contributed by: John Toth

June 5, 2017

ReachLocal Introduces ‘Trusted Advisor Program’ for Accountants

In the very early days at ReachLocal, the company tried to build a salesforce of independent contractors – Uber for marketing services (before Uber). It abandoned that strategy to build its own direct salesforce. Now ReachLocal has come full-circle in a way. The company introduced a new video outlining its new “Trusted Advisor Program.” The program targets certified public…

Contributed by: Joe Morsello

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