According to Facebook, over one-billion Facebook users are connected to at least one business in a foreign country. That is over half of the total number of Facebook users. Given this international activity, Facebook is exploring new ways to help marketers and businesses reach audiences in foreign markets. Positioned as a way to “reach customers…
Consumers are talking and they have much to say about their user experience and engagement with enterprise brands via online reviews. With over 26,380 number of reviews posted every minute on Yelp alone, staying on top of customer opinions and perceptions of each location can prove challenging for multi-location brands. Review management is a two-fold…
In the very early days at ReachLocal, the company tried to build a salesforce of independent contractors – Uber for marketing services (before Uber). It abandoned that strategy to build its own direct salesforce. Now ReachLocal has come full-circle in a way. The company introduced a new video outlining its new “Trusted Advisor Program.” The program targets certified public…
From one SEO to another, we’ve all had those clients who expect page-1 rankings without the clout to back it up—those who want to be the best online without investing in becoming the best in the real world. We put the cart before the horse when we think SEO success can sustainably come before real-life…
With Memorial Day Weekend already here, more and more consumers are planning summer projects and getting into vacation mode. With co-op advertising, that gives us a raft of new things to focus on and new brands to explore. Think of the things folks do in the summertime and then focus on the brands of products…
Proof of performance documentation and reimbursement claiming is the last hurdle in the co-op advertising process for all brand dealers and often a sweet service opportunity for their media partners. Sadly this often presents multiple challenges for the sales rep in pulling together the tear-sheets, screenshots, URL reports, and media invoicing necessary for the dealer to…
At the end of January this year, LSA announced a new certification program that sought to foster trust between advertisers (buyers) and marketing providers (sellers) by evaluating the business practices of these providers. Since launching the program, we are in discussions with around 50 companies and have officially certified three: RevLocal, ReachLocal and Moz. Moz was…
Recent news of multiple store closings has sparked a hot discussion on whether retail as we know it is dead. Payless Shoes to file Chapter 11 and close 400 Macy’s to close 68 C. Penny to close 140 Sears to close 42 Kmart to close 108 The Limited filed Chapter 11 and closed all 250…
Paid search remains the dominant digital ad channel, while search engines are still the most-used tool for consumers to connect with businesses. Many traditional local media publishers (newspapers, yellow pages) offer SEM and SEO to their small business advertiser-customers, along with an expanding portfolio of other digital products. Over the past 15 years, paid search…
Even with the many technology platforms and sales tools emerging each day, it can be overwhelming to find exactly what local sellers need to be more efficient with their time. In fact, one study shows that over half of sales time is wasted on unproductive prospecting. During a webinar last week, Amanda Dukes from Localead…
