Sales

Archive for the ‘Sales’ Category

August 4, 2017

The Tipping Point in Retail & How Brands Rebalance

News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon. Once a sensitive subject among major brands who feared a backlash and loss of business from their traditional retail channel, the floodgates now appear to be open. The June 22 edition of the…

Contributed by: Brett Knobloch

July 17, 2017

Tapping into Social Advertising for Local Businesses

It’s no secret that social advertising is quickly growing with Google and Facebook accounting for approximately 65% of total digital advertising spend and 90% of the growth. Local businesses are increasingly looking to add social to their digital advertising mix, but often don’t have the expertise or time to do so. This creates a huge…

Contributed by: Kris Barton

July 14, 2017

Facebook Expands Lookalike Targeting to International Markets

According to Facebook, over one-billion Facebook users are connected to at least one business in a foreign country. That is over half of the total number of Facebook users. Given this international activity, Facebook is exploring new ways to help marketers and businesses reach audiences in foreign markets. Positioned as a way to “reach customers…

Contributed by: Joe Morsello

July 7, 2017

Reach for the Stars with Review Management

Consumers are talking and they have much to say about their user experience and engagement with enterprise brands via online reviews. With over 26,380 number of reviews posted every minute on Yelp alone, staying on top of customer opinions and perceptions of each location can prove challenging for multi-location brands. Review management is a two-fold…

Contributed by: John Toth

June 5, 2017

ReachLocal Introduces ‘Trusted Advisor Program’ for Accountants

In the very early days at ReachLocal, the company tried to build a salesforce of independent contractors – Uber for marketing services (before Uber). It abandoned that strategy to build its own direct salesforce. Now ReachLocal has come full-circle in a way. The company introduced a new video outlining its new “Trusted Advisor Program.” The program targets certified public…

Contributed by: Joe Morsello

May 30, 2017

Advice for SEO Specialists: Put On Your PR Hats

From one SEO to another, we’ve all had those clients who expect page-1 rankings without the clout to back it up—those who want to be the best online without investing in becoming the best in the real world. We put the cart before the horse when we think SEO success can sustainably come before real-life…

Contributed by: Kameron Jenkins

May 24, 2017

Summer Offers Variety of Co-op Opportunities for Local Advertisers

With Memorial Day Weekend already here, more and more consumers are planning summer projects and getting into vacation mode. With co-op advertising, that gives us a raft of new things to focus on and new brands to explore. Think of the things folks do in the summertime and then focus on the brands of products…

Contributed by: Tim Brennan

May 11, 2017

Co-op Ad Claiming – Not As Complex As You Might Think

Proof of performance documentation and reimbursement claiming is the last hurdle in the co-op advertising process for all brand dealers and often a sweet service opportunity for their media partners. Sadly this often presents multiple challenges for the sales rep in pulling together the tear-sheets, screenshots, URL reports, and media invoicing necessary for the dealer to…

Contributed by: Tim Brennan

April 17, 2017

RevLocal, ReachLocal & Moz Are First to Get ‘LSA Certified’

At the end of January this year, LSA announced a new certification program that sought to foster trust between advertisers (buyers) and marketing providers (sellers) by evaluating the business practices of these providers. Since launching the program, we are in discussions with around 50 companies and have officially certified three: RevLocal, ReachLocal and Moz. Moz was…

Contributed by: Joe Morsello

April 10, 2017

Retail is Dead! Long Live Retail!

Recent news of multiple store closings has sparked a hot discussion on whether retail as we know it is dead. Payless Shoes to file Chapter 11 and close 400 Macy’s to close 68 C. Penny to close 140 Sears to close 42 Kmart to close 108 The Limited filed Chapter 11 and closed all 250…

Contributed by: Brett Knobloch

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