Since 2014, Google has measured more than five billion store visits in 17 countries. Today at the Place Conference, the Director of Product Management (Ads) Kishore Kanakamedala explained the company’s in-store and sales measurement tools, offering new insights the company is finding about the relationship between online and offline. Kishore talked about how much faster…
When you’re a challenger brand, you don’t have $100 million dollars to test-and-learn on digital campaigns. But according to Mike Fransz, VP of Marketing at ProYo, location-based mobile offers some of the most cost-effective and compelling customer engagement available today. ProYo got its start as a roadside frozen yogurt stand in California. Today, with a growing…
The proliferation of smartphones – roughly 2.5 to 3 billion smartphones globally – has changed everything. From the marketing and advertising perspective, it is the data derived from these phones that have been particularly transformative. Accelerating this data disruption are sensors like beacons, WiFi, near-field communication (NFC) and more. Greg Sterling kicked off the 2017 Place…
According to the Bureau of Labor Statistics, roughly 16 million people in the US work in retail in one capacity or another. As retailers close more stores a growing number of these jobs are at risk. And while the second quarter brought good news to some retailers in the beleaguered sector, the closing of Amazon’s acquisition of Whole Foods should add more…
More than 90% of purchases take place in brick and mortar locations. And most purchases happen not more than 15 or 20 minutes from home or work. Data show that consumers in urban markets are not willing to travel very far to make everyday purchases. According to a new study, 92% of consumers in urban…
“Roughly 80% of U.S. disposable income is spent within 10 to 20 miles of home.” It’s a stat that has been casually thrown around for years. At one point in 2012 I tried track to trace it back to the source but was unsuccessful. It turns out, though logical, it’s entirely apocryphal: [M]y guess is that…
Digital technology and “the cloud” are transforming the way small businesses (SMBs) manage their operations. As one example, Amazon has started to disrupt the supply chain. According to a new LSA survey, roughly 70% of SMB respondents said they are members of Amazon Prime. Of those, 72% are using it to buy parts, products or…
In March GroundTruth (formerly xAd), introduced a new Cost Per Visit model (CPV) that charges marketers only when people come into their stores or business locations. Other companies have launched similar programs that are tied to sales or offline visits (Empyr, Blis and Retale). Placed, which was acquired by Snapchat parent Snap, is the verification partner for GroundTruth and…
News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon. Once a sensitive subject among major brands who feared a backlash and loss of business from their traditional retail channel, the floodgates now appear to be open. The June 22 edition of the…
I spoke roughly a month ago at the Rocks Digital search event in Dallas. My topic was “Big Trends Shaping the Future of Local Search.” During that session I spoke about: The continuing decline of the desktop The impact of location intelligence/analytics The marriage of online and offline AI & bots (and virtual assistants) The consolidation…
