Retail

Archive for the ‘Retail’ Category

November 30, 2017

2017 Small Business Saturday vs. Cyber Monday Spending

The Thanksgiving week shopping holidays always get a lot of attention as it relates to consumer shopping behaviors. This year, most headlines spoke to increases in e-commerce. Small Business Saturday brought in $12.9 billion in (online + offline) spending while Cyber Monday was the largest e-commerce day in history bringing in $6.59 billion in spending,…

Contributed by: Joe Morsello

November 29, 2017

Cyber Weekend: It’s Mostly Amazon and ‘Offline’ Retailers

There have been dozens of articles and reports on last weekend’s retail spending and e-commerce. US consumers shopped heavily on Thanksgiving, Black Friday and Cyber Monday. Black Friday saw more than $5 billion in e-commerce and Cyber Monday racked up more than $6.5 billion in sales as the largest online shopping day ever. Mobile sales were roughly $2…

Contributed by: Greg Sterling

November 14, 2017

Yext Integrates Listings Management with iPad POS Vendor ShopKeep

ShopKeep, which is an iPad POS and payments platform has done an integration with Yext for data/listings management. ShopKeep says it has an installed base of 24,000 local merchants. From the release: ShopKeep will provide its customers with access to the Yext Knowledge Manager directly from the ShopKeep Back Office interface. Now, store owners and managers…

Contributed by: Greg Sterling

November 8, 2017

Report: Consumers Will Spend 51% of Holiday Dollars Online — Really?

Consulting firm Deloitte is out with its annually “holiday retail survey,” which polled roughly 5,000 consumers on a range of shopping related topics. The finding that’s getting considerable attention is the prediction that consumers will spend more online than in stores this year: Expectations of online spending (51% of budget) exceed those of in-store spending…

Contributed by: Greg Sterling

October 24, 2017

Google Enhancing Local Inventory Ads, O2O Reporting

At the Place Conference in New York last month Kishore Kanakamedala, Google’s Director of Product Management for Online-to-Offline Solutions offered his perspective and overview of Google’s location analytics offerings, including store visitation and store sales measurement. Google and Facebook are both making big bets on “closing the loop.” Independent companies such GroundTruth, PlaceIQ, Foursquare, UberMedia,…

Contributed by: Greg Sterling

October 9, 2017

Study: Millennials Will Research In-Store, Buy Online 75% of the Time

There’s a symbiotic relationship between online and offline. In the age of mobile, marketers have become clear on how digital media influence offline behaviors. On the flip side, and equally important, they are beginning to understand how offline behaviors impact online purchases. Euclid recently released a report exploring the relationship between online and offline shopping, in anticipation of Black Friday and…

Contributed by: LSA Editors

October 3, 2017

PlaceIQ-comScore Deal Further Mainstreams Location Analytics

For some time now, we’ve been talking about how location analytics is a profound development that will dramatically impact not only digital media but all advertising. That was on full display at LSA’s recent Place Conference in New York. At the conference PlaceIQ CEO Duncan McCall presented a compelling case study involving location-based audience segmentation and…

Contributed by: Greg Sterling

September 28, 2017

Study: Marketing Siloes Are Biggest Barrier to O2O Tracking

Tracking online-to-offline (O2O) behavior is one of the most compelling use cases for location data, but execution is a challenge for many marketers. New data show that these challenges aren’t due to a lack of understanding, but are more organizational in nature. According to a PlaceIQ survey of 200 multi-channel marketers, 36% said “not enough…

Contributed by: Joe Morsello

September 18, 2017

PlaceConf: Google Explores the Future of Store Visits & Sales Measurement

Since 2014, Google has measured more than five billion store visits in 17 countries. Today at the Place Conference, the Director of Product Management (Ads) Kishore Kanakamedala explained the company’s in-store and sales measurement tools, offering new insights the company is finding about the relationship between online and offline. Kishore talked about how much faster…

Contributed by: Joe Morsello

September 18, 2017

PlaceConf: ProYo, Oniracom & inMarket Share Mobile Location Data Case Study

When you’re a challenger brand, you don’t have $100 million dollars to test-and-learn on digital campaigns. But according to Mike Fransz, VP of Marketing at ProYo, location-based mobile offers some of the most cost-effective and compelling customer engagement available today. ProYo got its start as a roadside frozen yogurt stand in California. Today, with a growing…

Contributed by: Dave Heinzinger

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