Retail

Archive for the ‘Retail’ Category

October 24, 2017

Google Enhancing Local Inventory Ads, O2O Reporting

At the Place Conference in New York last month Kishore Kanakamedala, Google’s Director of Product Management for Online-to-Offline Solutions offered his perspective and overview of Google’s location analytics offerings, including store visitation and store sales measurement. Google and Facebook are both making big bets on “closing the loop.” Independent companies such GroundTruth, PlaceIQ, Foursquare, UberMedia,…

Contributed by: Greg Sterling

October 9, 2017

Study: Millennials Will Research In-Store, Buy Online 75% of the Time

There’s a symbiotic relationship between online and offline. In the age of mobile, marketers have become clear on how digital media influence offline behaviors. On the flip side, and equally important, they are beginning to understand how offline behaviors impact online purchases. Euclid recently released a report exploring the relationship between online and offline shopping, in anticipation of Black Friday and…

Contributed by: LSA Editors

October 3, 2017

PlaceIQ-comScore Deal Further Mainstreams Location Analytics

For some time now, we’ve been talking about how location analytics is a profound development that will dramatically impact not only digital media but all advertising. That was on full display at LSA’s recent Place Conference in New York. At the conference PlaceIQ CEO Duncan McCall presented a compelling case study involving location-based audience segmentation and…

Contributed by: Greg Sterling

September 28, 2017

Study: Marketing Siloes Are Biggest Barrier to O2O Tracking

Tracking online-to-offline (O2O) behavior is one of the most compelling use cases for location data, but execution is a challenge for many marketers. New data show that these challenges aren’t due to a lack of understanding, but are more organizational in nature. According to a PlaceIQ survey of 200 multi-channel marketers, 36% said “not enough…

Contributed by: Joe Morsello

September 18, 2017

PlaceConf: Google Explores the Future of Store Visits & Sales Measurement

Since 2014, Google has measured more than five billion store visits in 17 countries. Today at the Place Conference, the Director of Product Management (Ads) Kishore Kanakamedala explained the company’s in-store and sales measurement tools, offering new insights the company is finding about the relationship between online and offline. Kishore talked about how much faster…

Contributed by: Joe Morsello

September 18, 2017

PlaceConf: ProYo, Oniracom & inMarket Share Mobile Location Data Case Study

When you’re a challenger brand, you don’t have $100 million dollars to test-and-learn on digital campaigns. But according to Mike Fransz, VP of Marketing at ProYo, location-based mobile offers some of the most cost-effective and compelling customer engagement available today. ProYo got its start as a roadside frozen yogurt stand in California. Today, with a growing…

Contributed by: Dave Heinzinger

September 18, 2017

PlaceConf: 7 Profound Uses of Location Data Disrupting Advertising

The proliferation of smartphones – roughly 2.5 to 3 billion smartphones globally – has changed everything. From the marketing and advertising perspective, it is the data derived from these phones that have been particularly transformative. Accelerating this data disruption are sensors like beacons, WiFi, near-field communication (NFC) and more. Greg Sterling kicked off the 2017 Place…

Contributed by: Joe Morsello

August 28, 2017

Whole Foods Is Now Part of Amazon, Should Retailers Freak Out?

According to the Bureau of Labor Statistics, roughly 16 million people in the US work in retail in one capacity or another. As retailers close more stores a growing number of these jobs are at risk. And while the second quarter brought good news to some retailers in the beleaguered sector, the closing of Amazon’s acquisition of Whole Foods should add more…

Contributed by: Greg Sterling

August 23, 2017

Study: Consumers Travel <10 Minutes for Fuel, Groceries, Fast Food

More than 90% of purchases take place in brick and mortar locations. And most purchases happen not more than 15 or 20 minutes from home or work. Data show that consumers in urban markets are not willing to travel very far to make everyday purchases. According to a new study, 92% of consumers in urban…

Contributed by: Joe Morsello

August 22, 2017

Study: 92% of Consumers* Travel 15 Minutes or Less to Make Purchases

“Roughly 80% of U.S. disposable income is spent within 10 to 20 miles of home.” It’s a stat that has been casually thrown around for years. At one point in 2012 I tried track to trace it back to the source but was unsuccessful. It turns out, though logical, it’s entirely apocryphal: [M]y guess is that…

Contributed by: Greg Sterling

Archive

Archive for the ‘Retail’ Category

Popular Posts

Archive