Retail

Archive for the ‘Retail’ Category

August 23, 2017

Study: Consumers Travel <10 Minutes for Fuel, Groceries, Fast Food

More than 90% of purchases take place in brick and mortar locations. And most purchases happen not more than 15 or 20 minutes from home or work. Data show that consumers in urban markets are not willing to travel very far to make everyday purchases. According to a new study, 92% of consumers in urban…

Contributed by: Joe Morsello

August 22, 2017

Study: 92% of Consumers* Travel 15 Minutes or Less to Make Purchases

“Roughly 80% of U.S. disposable income is spent within 10 to 20 miles of home.” It’s a stat that has been casually thrown around for years. At one point in 2012 I tried track to trace it back to the source but was unsuccessful. It turns out, though logical, it’s entirely apocryphal: [M]y guess is that…

Contributed by: Greg Sterling

August 9, 2017

Survey: 72% of SMB Amazon Prime Members Use it for Business

Digital technology and “the cloud” are transforming the way small businesses (SMBs) manage their operations. As one example, Amazon has started to disrupt the supply chain. According to a new LSA survey, roughly 70% of SMB respondents said they are members of Amazon Prime. Of those, 72% are using it to buy parts, products or…

Contributed by: Joe Morsello

August 8, 2017

GroundTruth: ‘8 out of 10’ Brands Are Saying Yes to Cost-per-Visit

In March GroundTruth (formerly xAd), introduced a new Cost Per Visit model (CPV) that charges marketers only when people come into their stores or business locations. Other companies have launched similar programs that are tied to sales or offline visits (Empyr, Blis and Retale). Placed, which was acquired by Snapchat parent Snap, is the verification partner for GroundTruth and…

Contributed by: Greg Sterling

August 4, 2017

The Tipping Point in Retail & How Brands Rebalance

News from the last 30 days has us convinced that a tipping point has been reached with major brands selling online through Amazon. Once a sensitive subject among major brands who feared a backlash and loss of business from their traditional retail channel, the floodgates now appear to be open. The June 22 edition of the…

Contributed by: Brett Knobloch

August 2, 2017

Place Conf: How Mainstream Will ‘Mixed Reality’ Really Be?

I spoke roughly a month ago at the Rocks Digital search event in Dallas. My topic was “Big Trends Shaping the Future of Local Search.” During that session I spoke about: The continuing decline of the desktop The impact of location intelligence/analytics The marriage of online and offline AI & bots (and virtual assistants) The consolidation…

Contributed by: Greg Sterling

July 24, 2017

Do SMBs Care About Branding? Here’s 3 Reasons Why They Should

I work in the corporate marketing department of RevLocal, where we discuss branding every day. However, our local business clients don’t always think of branding as high priority. Maybe it never crosses their minds. Maybe they think branding is pointless if their businesses will never get to Coca-cola, Apple or Google level branding. Whatever their…

Contributed by: Isabella Andersen

July 20, 2017

Data: 46% of Consumers Prefer Online Shopping Channels

While the vast majority of purchases still take place in-store, the retail landscape is in transition with the closure of 1000s of brick and mortar locations and the growth of Amazon Prime. More consumers are clearly diversifying their shopping. According to a new study, 54% of consumer prefer to shop in a physical store, while…

Contributed by: Joe Morsello

July 14, 2017

Facebook Expands Lookalike Targeting to International Markets

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According to Facebook, over one-billion Facebook users are connected to at least one business in a foreign country. That is over half of the total number of Facebook users. Given this international activity, Facebook is exploring new ways to help marketers and businesses reach audiences in foreign markets. Positioned as a way to “reach customers…

Contributed by: Joe Morsello

June 20, 2017

Survey Says SMB Retailers Will Give Up Physical Stores within Decade

Much has been made of retail store closures and layoffs. Many in the industry are referring to this as the “retail apocalypse.” Now, a survey of 200 small businesses from GetApp argues that in a decade physical stores (for these respondents) will be gone. The survey of “over 200 US-based business respondents, who run both an…

Contributed by: Greg Sterling

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