Retail

Archive for the ‘Retail’ Category

August 8, 2018

Location Data: Kohl’s Store Visits Benefit from Amazon Partnership

Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and many other purposes beyond advertising and attribution (see Factual webinar). This is illustrated in GroundTruth’s Q2 2018 Retail Foot Traffic Snapshot, which shows how the retail market is evolving. It uses location data to track emerging retail trends. The report focuses on the…

Contributed by: Greg Sterling

August 6, 2018

Amazon: The Path to DIY E-commerce for SMBs

According to Amazon’s “Small Business Impact Report” from May this year, half of all items purchased on Amazon come from small and medium-sized businesses (SMBs). In the U.S. alone, more than a million SMBs are selling on Amazon with the top categories including health and personal care, home, electronics, beauty, apparel, sports and toys. Additionally,…

Contributed by: Joe Morsello

July 2, 2018

Halfway Through 2018, Here’s What Local Marketers Are Talking About

Only halfway through 2018 and the local and location-based marketing space looks much different than it did six months ago. From various high-profile deals and acquisitions, to major headlines from Facebook and Google, to GDPR, the local space continues to evolve and transform. To help you get a sense of the pulse among local marketers, we’ve…

Contributed by: LSA Editors

June 13, 2018

Google Announces New AdWords Location-Based Features for Retailers & Marketers

Yesterday, at the Search Marketing Expo Advanced in Seattle, Google made several announcements regarding new functionality and innovations within AdWords. The changes are retail focused and are a response to changes in technology and mobile usage that have raised consumer expectations in the retail environment. To help meet the demands of the widespread research online…

Contributed by: Courtney Dobson

April 3, 2018

Real-Time Inventory Exposure Is a Key to Competing with Amazon

In last week’s webinar with InMarket, CMO Cameron Peebles talked about how the now bankrupt Toys R Us created an expensive in-store augmented reality experience as a way to lure and engage kids and their parents. It was a costly error on multiple levels but it illustrates the way that companies can be seduced by new technologies…

Contributed by: Greg Sterling

March 29, 2018

Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

Last year saw the largest number of retail closures in history and 2018 may eclipse it. From Toys ‘R’ Us to Nine West, these failures could have been predicted using location data. For marketers, this same data can also be used to predict positive trends and opportunities to engage with consumers. During this webinar, Cameron…

Contributed by: Joe Morsello

March 21, 2018

Galvanizing Retail: Digital Strategies Can Save Brick-and-Mortar Stores

On Wednesday, March 28, inMarket and the LSA will be hosting a free webinar about using big location data to predict retail closures, trends and opportunities. Register here. Here’s a not-so-fun fact: 2017 set the all-time record for retail store closures, according to Fung Global Retail & Technology. Some have been tempted to predict it as…

Contributed by: Cameron V. Peebles

March 15, 2018

GroundTruth’s New Ad Model Promises Actual in-Store Sales

GroundTruth was the first company to introduce a “cost per visit” (CPV) mobile ad model almost exactly a year ago. It tracks online ad exposures to store visits and asks advertisers only to pay for foot traffic to physical locations. Since that time others have introduced similar concepts. At the Place Conference in September in New York…

Contributed by: Greg Sterling

March 13, 2018

Study: 70% of Co-op Ad Dollars Still in Traditional Media

Increasingly, brands are updating co-op programs to encourage use of digital media among their local retailers. LSA’s co-op database shows hundreds of programs with digital funds. Some brands are being more aggressive in this than others, but it appears the majority aren’t shifting dollars to digital fast enough. A new report from Brandmuscle found that…

Contributed by: Joe Morsello

March 2, 2018

Replay: Understanding the Purchase Path & the New Customer Journey

Between technology advances and increasingly savvy consumers, conversion paths are no longer linear. They’ve become much more complex with numerous stops, starts and touchpoints along the way. It’s critical to understand this new more convoluted behavior in order to reach potential customers at the right time with the right message. During a webinar this week,…

Contributed by: Joe Morsello

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