Retail

Archive for the ‘Retail’ Category

February 23, 2018

B2C, B2B and CX: It’s Change or Else in the New Local Marketplace

Customer experience (CX) is a marketing buzzword, but it’s also a real thing. Often CMOs hype their CX, but the experience “on the ground” fails to live up to the ambitious rhetoric. One such example is my experience in 2016 with Hilton’s app-based room entry. Another example lies in the fact that retailers, despite years of discussion, analysis and hand-wringing, have as…

Contributed by: Greg Sterling

February 22, 2018

Yelp Local Data Reveals Neighborhood Changes in Real Time

According to a new analysis from Harvard Business School, location and local business data from digital platforms, like Yelp, offer powerful insights when it comes to “shedding light on the evolution of neighborhoods.” The authors argue location data can complement Census Bureau data, which takes a long time to collect and has limited information about…

Contributed by: Joe Morsello

February 15, 2018

Introducing LSA Market Landscape Reports: Location Intelligence

Yesterday we released the first of what we intend to be a series of Market Landscape reports on different technology tools and services. The first is on location intelligence providers. The intention of these reports is to offer LSA members and the broader local ecosystem audience an overview of the market segment, profile the major vendors and offer questions…

Contributed by: Greg Sterling

January 29, 2018

The Cost of Bad Location Data: More than $1,000 in This Case

A number of years ago Andrew Shotland and I tried to calculate the cost of bad location data (name, address, phone number) across the industry. We came up with a big number. It was based on a mix of consumer survey data, a set of assumptions and a formula about the frequency of incorrect listings in search…

Contributed by: Greg Sterling

January 22, 2018

Amazon Go Just Opened in Seattle, Now What?

No lines, no checkouts, no registers. That’s the consumer pitch for Amazon Go, which is now open on 7th near Blanchard in downtown Seattle. It was supposed to open to the public in early 2017 but is coming to market roughly a year later, presumably because of some challenges with getting the technology and experience right. For…

Contributed by: Greg Sterling

January 17, 2018

Survey: Nearly 80% of Consumers Still ‘Primarily’ In-Store Shoppers

Much has been written about the decline of traditional retailers, although they reportedly had a good Xmas. And while store closings are definitely still happening, the death of traditional retail has been greatly exaggerated. What is very clear is that retailers need to focus on an improved in-store experience, as well as online + offline synergies…

Contributed by: Greg Sterling

December 18, 2017

How to Use Location Marketing to Drive Holiday Retail Traffic

The “biggest shopping day of the year” came and went, and instead of the skyrocketing sales, some brands felt it was less Black Friday and more Blue Monday. So how do you ensure that you build momentum for the coming holiday season? Here are the top 3 ways to maximize holiday sales using location marketing….

Contributed by: Florian Huebner

December 14, 2017

Why Retailers Will Drive the Future of Mobile Location Data

While much has been written about the power and promise of mobile location, the greatest challenge in the industry to date has been poor data quality. Study after study has demonstrated that up to 90% of mobile ad inventory has incorrect or imprecise location attached to it, and the majority of location-targeted ads are off…

Contributed by: Hilmi Ozguc

November 30, 2017

2017 Small Business Saturday vs. Cyber Monday Spending

The Thanksgiving week shopping holidays always get a lot of attention as it relates to consumer shopping behaviors. This year, most headlines spoke to increases in e-commerce. Small Business Saturday brought in $12.9 billion in (online + offline) spending while Cyber Monday was the largest e-commerce day in history bringing in $6.59 billion in spending,…

Contributed by: Joe Morsello

November 29, 2017

Cyber Weekend: It’s Mostly Amazon and ‘Offline’ Retailers

There have been dozens of articles and reports on last weekend’s retail spending and e-commerce. US consumers shopped heavily on Thanksgiving, Black Friday and Cyber Monday. Black Friday saw more than $5 billion in e-commerce and Cyber Monday racked up more than $6.5 billion in sales as the largest online shopping day ever. Mobile sales were roughly $2…

Contributed by: Greg Sterling

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