Retail

Archive for the ‘Retail’ Category

April 3, 2018

Real-Time Inventory Exposure Is a Key to Competing with Amazon

In last week’s webinar with InMarket, CMO Cameron Peebles talked about how the now bankrupt Toys R Us created an expensive in-store augmented reality experience as a way to lure and engage kids and their parents. It was a costly error on multiple levels but it illustrates the way that companies can be seduced by new technologies…

Contributed by: Greg Sterling

March 29, 2018

Replay: How Location Data Predicts Retail Closures, Trends & Opportunities

Last year saw the largest number of retail closures in history and 2018 may eclipse it. From Toys ‘R’ Us to Nine West, these failures could have been predicted using location data. For marketers, this same data can also be used to predict positive trends and opportunities to engage with consumers. During this webinar, Cameron…

Contributed by: Joe Morsello

March 21, 2018

Galvanizing Retail: Digital Strategies Can Save Brick-and-Mortar Stores

On Wednesday, March 28, inMarket and the LSA will be hosting a free webinar about using big location data to predict retail closures, trends and opportunities. Register here. Here’s a not-so-fun fact: 2017 set the all-time record for retail store closures, according to Fung Global Retail & Technology. Some have been tempted to predict it as…

Contributed by: Cameron V. Peebles

March 15, 2018

GroundTruth’s New Ad Model Promises Actual in-Store Sales

GroundTruth was the first company to introduce a “cost per visit” (CPV) mobile ad model almost exactly a year ago. It tracks online ad exposures to store visits and asks advertisers only to pay for foot traffic to physical locations. Since that time others have introduced similar concepts. At the Place Conference in September in New York…

Contributed by: Greg Sterling

March 13, 2018

Study: 70% of Co-op Ad Dollars Still in Traditional Media

Increasingly, brands are updating co-op programs to encourage use of digital media among their local retailers. LSA’s co-op database shows hundreds of programs with digital funds. Some brands are being more aggressive in this than others, but it appears the majority aren’t shifting dollars to digital fast enough. A new report from Brandmuscle found that…

Contributed by: Joe Morsello

March 2, 2018

Replay: Understanding the Purchase Path & the New Customer Journey

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Between technology advances and increasingly savvy consumers, conversion paths are no longer linear. They’ve become much more complex with numerous stops, starts and touchpoints along the way. It’s critical to understand this new more convoluted behavior in order to reach potential customers at the right time with the right message. During a webinar this week,…

Contributed by: Joe Morsello

March 1, 2018

Placed Insights Provides Free Access to Location Intelligence

Placed is launching a free location data tool called “Placed Insights.” There’s also a paid version, which offers more customized views of the data. But the free version seeks to educate agencies, retailers and brands about the many uses of location intelligence. Mobile location data was originally discussed in the limited context of real-time geofencing. Over the past several…

Contributed by: Greg Sterling

February 27, 2018

How Traditional Retailers Can Thrive in an Online World

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With increasing store closures and e-commerce growth, there are a lot of unknowns about the future of brick and mortar retail. Although 80% of purchases are still expected to happen in-store by 2020, there’s growing uncertainty among retailers large and small about how to keep up with consumers in an increasingly digital shopping environment. A…

Contributed by: Courtney Dobson

February 23, 2018

B2C, B2B and CX: It’s Change or Else in the New Local Marketplace

Customer experience (CX) is a marketing buzzword, but it’s also a real thing. Often CMOs hype their CX, but the experience “on the ground” fails to live up to the ambitious rhetoric. One such example is my experience in 2016 with Hilton’s app-based room entry. Another example lies in the fact that retailers, despite years of discussion, analysis and hand-wringing, have as…

Contributed by: Greg Sterling

February 22, 2018

Yelp Local Data Reveals Neighborhood Changes in Real Time

According to a new analysis from Harvard Business School, location and local business data from digital platforms, like Yelp, offer powerful insights when it comes to “shedding light on the evolution of neighborhoods.” The authors argue location data can complement Census Bureau data, which takes a long time to collect and has limited information about…

Contributed by: Joe Morsello

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