Retail

Archive for the ‘Retail’ Category

March 4, 2019

Can Tesla Sell Cars without Physical Showrooms?

Tesla announced that it was closing its showrooms/stores to realize cost savings to support the new lower-priced Model 3. As a consequence it’s going to sell cars online — exclusively. While there have been some car sales over the internet in the past, especially used-cars, there has never been a major car company that has attempted…

Contributed by: Greg Sterling

February 15, 2019

What the Super Bowl and Marie Kondo Can Teach Marketers in 2019

Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of which aren’t. It’s nobody’s fault that there were more punts than touchdowns or that the halftime show didn’t inspire viewers, but the ads and the marketing campaigns around them showed a lack of creativity—many were…

Contributed by: Dan Silver

January 18, 2019

What If Everything You Thought You Knew about Mobile Ads Is Wrong?

There’s a mobile-marketing cliché that promises mobile ads can deliver the “right message at the right time and right place.” In that context and most marketing discussions, the focus is on customer journey touchpoints, audience targeting, relevance and location. Must less often is the discussion about creative or the role of brand awareness in driving customer engagement. A new survey of…

Contributed by: Greg Sterling

January 17, 2019

What 2018 Holiday Shopping Trends Say about Local

Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital Insights. While this is strong growth, it represents only about 11% of the $1.1 trillion Deloitte projected would be spent during the 2018 holiday season. There were four key takeaways from Adobe’s study that…

Contributed by: Joe Morsello

December 20, 2018

It’s a ‘Near-Me’ Xmas

Several of the 2019 predictions we received focus on the growth of “near me” mobile searches in the past year. In one sense 2018 could be described as the year of near-me search. Indeed, Google recently pointed out (again) that “near me” mobile queries containing some variation on “can I buy” have grown “over 500% over the…

Contributed by: Greg Sterling

November 28, 2018

Other than Amazon, E-Commerce Winners All Traditional Retailers

Early on many traditional retail organizations set up their e-commerce divisions as completely separate from their stores. The perception that online and offline retail are binary or mutually exclusive and in competition has persisted to this day. But consumers are more agnostic and fluid in their behavior, increasingly buying both online and in stores. This…

Contributed by: Greg Sterling

November 16, 2018

Ahead of ‘Cyber Week,’ Most Consumers Still Prefer Stores

While holiday sales have already begun, next week is the much-anticipated official start to the holiday shopping season. Analysts and pundits will be watching the numbers during “cyber week” to track e-commerce growth. A generally good economy promises increases for both online and offline retail. However, there are multiple projections that a higher percentage of consumer budgets…

Contributed by: Greg Sterling

November 12, 2018

Study: Location Is Underprioritized When Seeking to Improve CX

In many ways, customer experience (CX) is a new discipline largely made up of marketers seeking to understand the quality and effectiveness of all interactions a customer has with a business both before and after a purchase. This spans everything from online search, to sales interactions, to post sale communications, to in-store experiences, to reviews,…

Contributed by: Joe Morsello

October 10, 2018

Yext Brand Repositioning and What It Says about ‘Local’

A few weeks ago Yext announced that its Geomarketing blog was going on hiatus. This was part of a broader repositioning of the company. It has gone from listings/presence management, to digital knowledge management to “online brand management.” At the core of the product is still listings and presence management (and reputation) as a basic…

Contributed by: Greg Sterling

October 1, 2018

With Go and 4-Star, Amazon Accelerating Push into Offline Retail

Amazon opened its first cashier-free convenience store, AmazonGo, last year in Seattle. It now has three Go stores, with more planned for New York, San Francisco and Chicago. And according to a Bloomberg report, the company is seeking to have as many as 3,000 by 2021: Amazon.com Inc. is considering a plan to open as many as…

Contributed by: Greg Sterling

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