Retail

Archive for the ‘Retail’ Category

November 28, 2018

Other than Amazon, E-Commerce Winners All Traditional Retailers

Early on many traditional retail organizations set up their e-commerce divisions as completely separate from their stores. The perception that online and offline retail are binary or mutually exclusive and in competition has persisted to this day. But consumers are more agnostic and fluid in their behavior, increasingly buying both online and in stores. This…

Contributed by: Greg Sterling

November 16, 2018

Ahead of ‘Cyber Week,’ Most Consumers Still Prefer Stores

While holiday sales have already begun, next week is the much-anticipated official start to the holiday shopping season. Analysts and pundits will be watching the numbers during “cyber week” to track e-commerce growth. A generally good economy promises increases for both online and offline retail. However, there are multiple projections that a higher percentage of consumer budgets…

Contributed by: Greg Sterling

November 12, 2018

Study: Location Is Underprioritized When Seeking to Improve CX

In many ways, customer experience (CX) is a new discipline largely made up of marketers seeking to understand the quality and effectiveness of all interactions a customer has with a business both before and after a purchase. This spans everything from online search, to sales interactions, to post sale communications, to in-store experiences, to reviews,…

Contributed by: Joe Morsello

October 10, 2018

Yext Brand Repositioning and What It Says about ‘Local’

A few weeks ago Yext announced that its Geomarketing blog was going on hiatus. This was part of a broader repositioning of the company. It has gone from listings/presence management, to digital knowledge management to “online brand management.” At the core of the product is still listings and presence management (and reputation) as a basic…

Contributed by: Greg Sterling

October 1, 2018

With Go and 4-Star, Amazon Accelerating Push into Offline Retail

Amazon opened its first cashier-free convenience store, AmazonGo, last year in Seattle. It now has three Go stores, with more planned for New York, San Francisco and Chicago. And according to a Bloomberg report, the company is seeking to have as many as 3,000 by 2021: Amazon.com Inc. is considering a plan to open as many as…

Contributed by: Greg Sterling

September 17, 2018

Amazon Launches ‘Storefronts,’ a New SMB Seller Destination

Half of everything sold on Amazon comes from SMBs, according to the company. In that context, Amazon is introducing a new shopping destination within its site called “Amazon Storefronts.” It will showcase SMB products exclusively. It contains a “curated collection of over one million products, and deals from nearly 20,000 U.S. small and medium-sized businesses.” The site will also promote SMBs with…

Contributed by: Greg Sterling

September 6, 2018

The ‘Enterprisation’ of Local

When I first started writing about “local,” a long time ago, it was almost exclusively a small business concept. Brands and national retailers didn’t “identify” with the term. The “local online ecosystem” simply didn’t apply to them — in their minds. Never mind that the vast majority of products and services were (and still are) purchased…

Contributed by: Greg Sterling

August 21, 2018

Retail in Crisis: Target, Office Depot In-Store Experiences a Disaster

As a staunch defender of stores and local buying I was shocked by two really dismal, back to back retail experiences I had this past weekend. I had to do some quick back to school shopping for school supplies and sweatpants for my younger daughter. Admittedly the stores were busy and the employees might have felt somewhat…

Contributed by: Greg Sterling

August 8, 2018

Location Data: Kohl’s Store Visits Benefit from Amazon Partnership

Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and many other purposes beyond advertising and attribution (see Factual webinar). This is illustrated in GroundTruth’s Q2 2018 Retail Foot Traffic Snapshot, which shows how the retail market is evolving. It uses location data to track emerging retail trends. The report focuses on the…

Contributed by: Greg Sterling

August 6, 2018

Amazon: The Path to DIY E-commerce for SMBs

According to Amazon’s “Small Business Impact Report” from May this year, half of all items purchased on Amazon come from small and medium-sized businesses (SMBs). In the U.S. alone, more than a million SMBs are selling on Amazon with the top categories including health and personal care, home, electronics, beauty, apparel, sports and toys. Additionally,…

Contributed by: Joe Morsello

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