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Archive for the ‘Research & Data’ Category

February 10, 2009

Melding of Technologies Makes for Great Local Search

My wife and I are remodeling our bathroom. This is a major undertaking that has spawned some “spirited” discussions. We needed to purchase some mirrors and some light fixtures so I tirelessly searched the Web to get some ideas about what types of products existed and some ideas about price points. My wife, on the…

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February 4, 2009

Roll Out the Carpet for Yellow

It’s awards season, so everyone’s talking about the red carpet. Well, we’re thinking about yellow, and how it can help your small business: usage of the Yellow Pages “Carpet/Rug Dealers” heading peaks in February. The heading receives about 43 million references per year, but usage jumps in February, especially among 35-64 year-old women with postgraduate…

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February 2, 2009

Forrester Ranks Yellow Pages High Among the ‘Hyperlocal’

Forrester Research has just released a new report entitled “Is Hyperlocal Hype or Happening?” using data from their North American Technographics® Media, Marketing, Consumer Technology, Healthcare, and Automotive Benchmark Survey, Q3 2008. This report points out some interesting results on the search behavior of U.S. consumers. When asked “which resourse(s) do you use to find…

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January 12, 2009

Slicing the ‘Pizza’ Heading Data

  For those who follow YPA data, you know that we like to analyze specific headings to understand how small businesses can use Yellow Pages to drive qualified sales leads.   In January, the biggie is “Pizza.”   It’s the fifth-most referenced heading overall – but in January, usage skyrockets. The NFL playoffs, New Year’s…

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