Research & Data

Archive for the ‘Research & Data’ Category

August 24, 2018

Replay: How Brands Win in Facebook’s New Local-First World

Multi-location brands are missing a major opportunity if they aren’t fully utilizing local Pages for each of their stores, restaurants or business locations. Data show brands will see more engagement and organic reach with a local strategy than with a single, corporate account. But the two strategies are complementary. During a recent webinar, SOCi‘s CMO Monica Ho…

Contributed by: Joe Morsello

August 22, 2018

Study: 56% of Consumers Shop Equally Online and Offline

The popularity of omnichannel shopping is now the norm. Smartphones and other connected devices have led to increasingly more options when it comes to conducting purchase research. And, depending on their needs at the time of purchase, consumers use whichever channel makes the most sense for them, whether it’s online or offline. A recent study…

Contributed by: Courtney Dobson

August 8, 2018

Location Data: Kohl’s Store Visits Benefit from Amazon Partnership

Location data is extremely useful for business intelligence, decision-making, competitive analysis, product planning and many other purposes beyond advertising and attribution (see Factual webinar). This is illustrated in GroundTruth’s Q2 2018 Retail Foot Traffic Snapshot, which shows how the retail market is evolving. It uses location data to track emerging retail trends. The report focuses on the…

Contributed by: Greg Sterling

August 8, 2018

Report: 34% of Marketers Purchase Location Data, Only 20% ‘Very Confident’ of Accuracy

Location data uses have expanded far beyond marketing, but the primary use remains audience targeting and consumer intelligence. Without massive audiences and in-house technical capabilities, many marketers are left to buy location data. However, many wonder exactly how accurate location data, and all purchased data, actually is. A recent report from Lotame Research revealed that…

Contributed by: Joe Morsello

August 2, 2018

Data: 70% of Emails Opened on Smartphones, Tablets

To some people this is old news, but to others it will be a surprise. About 70% of emails are opened on smartphones and tablets. Many people recognize this intellectually but fail to act accordingly. The desktop only sees about 29% of all email opens. That’s according to Q2 2018 data from Movable Ink. Millions of…

Contributed by: Greg Sterling

August 2, 2018

Smart Speakers: 47M in the US Today Heading toward 150M Tomorrow

Smart speakers and virtual assistants are not an over-hyped “shiny new object” technology platform. They are gaining rapid adoption and also influencing behaviors on other media channels: motivating more voice search on smartphones for example. Various analyst projections and estimates put the number of smart speakers (and virtual assistants) in US homes at around 43 – 50 million…

Contributed by: Greg Sterling

August 1, 2018

Study: Digital Influences 75% of Store Visits & 46% Use Mobile Devices While In-store

Since the induction of digital technology, the linear purchasing journey has become a thing of the past. Digital is increasingly impacting all phases of the purchase process: pre, during and post. It’s also impacting consumer behaviors and increasing expectations of what brands should be providing during each phase of these stages. Data from a 2018…

Contributed by: Courtney Dobson

July 26, 2018

6 Ways Marketers Are Personalizing Digital and Voice Experiences to Drive Revenue

According to Salesforce’s 2018 report, 56% of B2C customers said a tailored experience based on past interactions is very important to winning their business. In addition, just over two-thirds of B2C customers said their standards for good experiences are higher than ever. Clearly, companies who personalize the customer experience will gain a major advantage in…

Contributed by: Derek Andersen

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