Research & Data

Archive for the ‘Research & Data’ Category

December 11, 2018

It Takes 12 Days for Most Brands to Create Content – Study

Large brands have the marketing dollars to outspend most local competitors, but the process of ad or content creation and distribution takes a long time for these brands. As businesses get bigger and bigger, the inevitable checks and balances that go into place become increasingly more time consuming. Despite the various business advantages brands have…

Contributed by: Joe Morsello

December 10, 2018

Study: Almost 90% of Consumers Now Consulting Local Reviews

BrightLocal released its annual Local Consumer Review Survey, which covers a range of issues, including local business review habits, the trust and influence of online reviews, responding to and posting reviews. The study surveyed 1,000 US consumers. Reviews have become increasingly important for consumers and marketers alike, which is reflected in the survey results. Not…

Contributed by: Courtney Dobson

December 5, 2018

Mobile Shopping: The Shift Is Accelerating

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Mobile devices have completely altered consumer purchasing journeys. Consumers are now utilizing mobile for assistance with a variety of activities along these journeys, as shown in a recent survey from GfK. According to the October 2018 survey, the most common mobile shopping activities are comparing prices (36%), gathering product information (30%), checking product reviews (30%),…

Contributed by: Courtney Dobson

December 4, 2018

Local Search Ranking Factors Then and Now (2008 vs. 2018)

The latest edition of the Local Search Ranking Factors is out. This is the 10-year anniversary of the study with the first edition of the Local Search Ranking Factors released by David Mihm back in 2008. After 10 years, it’s interesting to see how the results have changed and how they haven’t. Over the years…

Contributed by: Joe Morsello

December 3, 2018

Brandify Data Shows Lift in Google Search Counts

Google My Business (GMB) users may have noticed an odd increase in the count of Direct Searches reported during the months of July and September. Direct Searches is the count of instances where a consumer searched for your business using your business name or address, like “Jenny’s Flowers San Francisco, CA,” as opposed to Discovery…

Contributed by: Damian Rollison

November 28, 2018

Other than Amazon, E-Commerce Winners All Traditional Retailers

Early on many traditional retail organizations set up their e-commerce divisions as completely separate from their stores. The perception that online and offline retail are binary or mutually exclusive and in competition has persisted to this day. But consumers are more agnostic and fluid in their behavior, increasingly buying both online and in stores. This…

Contributed by: Greg Sterling

November 28, 2018

Study: Positive Experiences Motivate Consumers to Write Reviews

Although many merchants believe negative sentiment is the leading motivator of online reviews, research says that since 2010, the average review has become 12% more positive. In fact, according to LSA data, consumers are most often motivated to leave reviews because of positive experiences. The data are featured in the report, “The Great Conversational Divide”…

Contributed by: Courtney Dobson

November 28, 2018

How Custom Mapping Technology Helps Companies Find Hyper-local Business Data in Emerging Markets

We live in a world where we can easily Google for just about anything. But what if the data you need isn’t in a search engine? Or even in a purchased list? Emerging markets are the future of the global economy… but as an emerging market professional, you know it’s hard to get the hyper-local…

Contributed by: Geoffrey Michener

November 27, 2018

Small Business Saturday Sets Record $3 Billion in Online Sales

This year, the National Retail Foundation estimated that over 164 million consumers planned to shop from Thanksgiving Day through Cyber Monday. The estimate showed 67 million intending to shop on Small Business Saturday, 78% of whom “will do so specifically to support small businesses.” Launched in 2010 by American Express, Small Business Saturday promotes the…

Contributed by: Courtney Dobson

November 26, 2018

Study: 45% of Advertisers Not Confident in Digital & Offline Media Mix

Digital media captures over half of all media time spent, and the other half of the time is mostly spent watching TV. Digital’s increasing share of time spent has mostly been at the expense of other traditional outlets like newspapers, magazines, radio, etc. However, even with such a large share still watching traditional TV, many…

Contributed by: Joe Morsello

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