Research & Data

Archive for the ‘Research & Data’ Category

January 17, 2019

What 2018 Holiday Shopping Trends Say about Local

Online holiday retail spending was up 16.5% vs. 2017 reaching $126 billion according to the “Holiday Recap 2018” from Adobe Digital Insights. While this is strong growth, it represents only about 11% of the $1.1 trillion Deloitte projected would be spent during the 2018 holiday season. There were four key takeaways from Adobe’s study that…

Contributed by: Joe Morsello

January 16, 2019

What Unique Experiences Motivate Consumers to Shop In-store?

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The term “retail apocalypse” is probably overused, but it captures the challenges traditional retailers are facing in a more fragmented and complex market. One of the major challenges for stores is driving foot traffic and repeat visits in the era of one-click commerce. A new survey from Yes Lifecycle marketing of 1,000 consumers revealed some…

Contributed by: LSA Editors

January 9, 2019

The Four Reasons People Click on Paid Search Ads

Paid search is probably the internet’s most successful advertising model. PPC traffic converts at 50% higher rates than organic traffic, and 52% of online shoppers who interact with PPC ads will call the advertiser immediately once they’re done browsing. Why do people click on paid-search ads? It’s all about intent, and relevant content, as a…

Contributed by: LSA Editors

January 8, 2019

Mirroring SMB Market, More Brands DIY Marketing for Cost Savings & Greater Control

Running a digital marketing business only appears to be getting harder and harder. While the majority of small businesses DIY their marketing (often with lackluster results), new data from the Association of National Advertisers (ANA) shows that big brands are moving marketing in-house at a rapid rate. According to the ANA’s recent survey of over…

Contributed by: Joe Morsello

January 2, 2019

Top 3 Influences on B2B Buyers: Websites, Events & Content

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Over the last two years, the role of the small business website was a source of debate for local marketers. While some argue that Google is the new homepage for many small businesses, others argue the power of the website goes beyond the SERP. From the buyer’s perspective, the website is a critical checkpoint, particularly…

Contributed by: Joe Morsello

December 20, 2018

Our Top 5 Reports from 2018

Each year, LSA releases a range of reports on new data and best practices in location-based media and marketing for small businesses and enterprises. These are a mix of sponsored and non-sponsored reports and presentations. All are free to download and offer unique insights, data, commentary and perspectives. Based on download volumes, here are our top reports from…

Contributed by: LSA Editors

December 19, 2018

What Are the Most Important Website Features to Consumers?

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There’s an intensifying debate about the value and role of websites. Some marketers argue that websites (especially SMB sites) have become irrelevant because of Google My Business and other major consumer sites such as Facebook and Amazon. Others say, however, that websites serve as “data hubs,” which provide accurate information to Google, Bing and other…

Contributed by: LSA Editors

December 18, 2018

‘No-Click’ Search Queries Make GMB & Proximity Even More Important

The identification of the “no-click” search queries and the frequency with which it is happening is sending waves throughout the SEO community. New data from Rand Fishkin of SparkToro (formerly of Moz) has found that roughly 62% of mobile queries resulted in no click in Q3 2018 and about 33% on desktop. SEO experts were…

Contributed by: Joe Morsello

December 12, 2018

Local Ranking Factors: GMB Signals Most Important

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Each year, Moz surveys top local SEOs to determine the most important local search ranking factors. The survey reflects their experience and opinions about which ranking signals have the greatest influence. This year’s survey showed a number of changes from last year. Specifically, Google My Business (GMB) signals emerged as the most important ranking factor…

Contributed by: LSA Editors

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