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Archive for the ‘Research & Data’ Category

October 4, 2018

Study: 75% Plan to Shop Online & Offline this Holiday Season

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According to a PwC annual survey of 2,000 consumers, 75% plan to shop both online and in-store during the holiday season this year, and this group is expected to spend more than those that shop only online or only in-store. While this isn’t shocking, it reinforces the idea that consumers aren’t looking at online and in-store as either…

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October 3, 2018

Study: 47% of Consumers Think Technology Will Allow Companies to Customize Experiences

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Technology has laid the foundation for increased consumer expectations for things like product selection and availability, price, shipping and more. In fact, a staggering 88% of consumers expect their experiences with companies they use to continue improving in the future. A recent whitepaper from WE revealed what consumers expect technology to allow companies to do…

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September 26, 2018

Survey: 31% of SMBs Still Using ‘Paper’ to Manage Customer Info.

CRM gears

This week Salesforce is holding its massive developer and partner conference Dreamforce in San Francisco. In conjunction with the event, the company has released a survey (reg. required) of 490 small and medium size business owners (SMBs). It explores technology adoption and other issues. The surveyed SMBs range in headcount from 2 to 199. Many of the findings are segmented into…

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September 26, 2018

Study: 82% of Consumers Haven’t Made a Direct Purchase Through Social Media

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By now, all businesses are aware of the influence digital media has made on the path to purchase. Specifically, social media is now a prominent channel for engaging, targeting, educating and influencing consumers. However, many consumers are reluctant to purchase from them directly. A recent survey of 1,046 US consumers from SUMO Heavy Industries revealed…

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September 21, 2018

Study: Consumers Expect a Review Response within 24 Hours

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Two recent studies give us further evidence of reputation a best practice: responding to consumer reviews within a day. An analysis of reviews and response patterns on TripAdvisor found that hotels responding to reviews saw an increase in the number of reviews they received overall as well as a boost in their actual ratings. The authors found that…

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September 19, 2018

Study: 82% of Marketers Believe Email is the Most Effective Content Marketing Channel

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Despite its proficiency and success in helping marketers achieve a wide range of goals, some predict that email is on the way out as a marketing channel, and that money and resources can be better utilized in other areas. However, a recent report from Ascend2 exposed the exact opposite. The report, which surveyed 224 marketing…

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September 12, 2018

Study: 54% of Product Searches Began on Amazon in the Second Quarter of 2018

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Amazon accounts for roughly half of all e-commerce, equating to about 5% of all retail spend. In 2018 alone, the online retailer is expected to generate $258 billion in US retail sales. While Amazon continues to grow and dominate many key categories, the growth rate appears to be slowing despite overtaking Google in product searches…

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September 5, 2018

Study: 82% of Mobile Shoppers have Conducted ‘Near Me’ Searches

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Today, the “near me” qualifier is regularly used when conducting online searches for local businesses and search engines can interpret local intent without it too. On smartphones, consumers enable GPS and location services to remain “on” while browsing, making SERPs more locally relevant. All of this has eliminated the need to insert a specific location…

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August 31, 2018

New Report: A Guide to Facebook Marketing for Multi-Location Brands

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Even with recent data and political controversies, Facebook remains an incredibly useful tool for brands to communicate with their target audiences. And, despite recent algorithm changes that have made it difficult for brand’s ad content to show up in user’s News Feeds, there is still an abundance of ways to reach and engage with consumers…

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August 29, 2018

Study: 87% of Shoppers Begin the Purchase Process Online — Up from 71% in 2017

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Although the popularity of shopping via digital channels has become increasingly popular, shopping in-store continues to be an important component of the purchase process. Consumers are still opting for in-store purchases over online, however, when repeat purchases are made, consumers tend to shift to the ease and convenience of online marketplaces (i.e. Amazon). A recent…

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