Digital media captures over half of all media time spent, and the other half of the time is mostly spent watching TV. Digital’s increasing share of time spent has mostly been at the expense of other traditional outlets like newspapers, magazines, radio, etc. However, even with such a large share still watching traditional TV, many…
Consumer shopping habits have never been more complex than they are today, with shopping patterns now more fragmented and elusive than ever. And while some marketers believe (or want to believe) traditional shopping is dying, stores remain important for large numbers of consumers. A recent study from Oracle Bronto revealed the reasons why. The study,…
There’s no longer any debate about whether reviews influence consumer purchases across categories and industries. And while most local businesses understand the general proposition, to what degree do they act in accordance with that idea? A new report from LSA (commissioned by SOCi), “The Great Conversational Divide: What SMBs Don’t Understand About Reviews and How…
The latest Pew research related to US internet usage, device ownership and social media usage revealed very little activity. The most notable takeaway is that, compared to 2016, growth in these areas has stalled. The only exception being a 5% decline in desktop/laptop ownership and usage from 78% to 73%, and a 2% increase in…
There’s a significant gap between the importance small businesses place on social media as a marketing channel and their confidence that it’s working. That was reflected in a recent survey from Sensai (n=468 SMBs) that sought to understand “behavior, usage and attitudes around small business marketing.” Despite the fact that 57% of SMBs reported that…
While holiday sales have already begun, next week is the much-anticipated official start to the holiday shopping season. Analysts and pundits will be watching the numbers during “cyber week” to track e-commerce growth. A generally good economy promises increases for both online and offline retail. However, there are multiple projections that a higher percentage of consumer budgets…
During a recent webinar, LSA’s Greg Sterling and SOCi’s Monica Ho discussed the results of two parallel surveys conducted by both companies, one of online US adults and the other of local business owners and decision makers. The studies aimed to answer the following questions and “bridge the online gap” between business understanding and consumer…
Earlier this week the IAB released its half year digital ad revenue report. The IAB estimated that US digital revenue was $49.5 billion for the first half of 2018. That compares with $40.3 billion a year ago. Mobile advertising was responsible for nearly 63% of the total, up from 54% a year ago. Desktop revenue was roughly 37%. That…
Consumers have easy access to a range of ratings and reviews from many different platforms when deciding where to have their next meal. Smartphones also make it easy to leave reviews following a visit to a new spot. A recent survey of 500 consumers from GatherUp revealed that 29% are most likely to leave a…
In many ways, customer experience (CX) is a new discipline largely made up of marketers seeking to understand the quality and effectiveness of all interactions a customer has with a business both before and after a purchase. This spans everything from online search, to sales interactions, to post sale communications, to in-store experiences, to reviews,…
